SEO Web Marketing

Multi-Surface Marketing + Technology.

Why Tessa?

TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

Contact Tessa 800.586.1553

Contact Tessa
Internet Marketing Experts

Author: Kevin Callen

Why Tessa?

Author: Kevin Callen

Google Cloud Natural Language Content Classifications

February 21st, 2019

Ever wonder how Google categorizes content?  Well, of course, they use their Cloud Machine Learning technology, specifically their Natural Learning solutions that are accessible via an API. A com...  Read More

Google My Business Categories List 2018

October 18th, 2018

Google My Business categories for Google maps business listings. GCID Category Name abbey Abbey aboriginal_and_torres_strait_islander_organisation Aboriginal and Torres Strait ...  Read More

Hiring a SEO Staff or an SEO Company

March 8th, 2018

Should I Hire SEO Staff or an SEO Company? The SEO hiring challenge...  There is an apparent storm building in the SEO industry as the number of SEO job openings continues to increase with a very li...  Read More

How to Move Your Office Without Losing Search Rankings and Inbound Leads

January 30th, 2018

Local Businesses Rely on Local SEO and Map Listings to Drive Inbound Leads We have an SEO client since 2015 that is a dentist office in Reston, Virginia.  They are now moving office locations.  The...  Read More

Having Cryptomnesia of the BlockChain Claims Being a Return of the Wild DotCom Era Proclamations?

January 16th, 2018

"The Internet will completely change the way we do business. Middlemen are toast. They will be replaced by more efficient connections between buyers and sellers." This was a common rally cry in th...  Read More

Happy Holidays from TESSA!

December 11th, 2017

Best wishes to you and yours! ...  Read More

Biggest Pain Points Marketing Executives Have With Digital Marketing

October 23rd, 2017

From coding landing pages to writing ad copy to generating backlinks, marketing managers must wear many hats these days and some of those hats don't fit! We conducted a survey of marketing executive...  Read More

Reverse Engineering the Yelp Review Filter Algorithm

October 10th, 2013

Yelp Review Filter Has Significantly Damaged (and Helped?) Local Businesses We have heard from a very large number of disgruntled local companies that have been negatively impacted by the Yelp review...  Read More

SEO for Google Glass – Search Engine Optimization After Google Gets In Your Eye

May 1st, 2013

SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and "as spoken" search terms.  Google Glass, a Heads Up Display (HUD) mounted...  Read More

Ten Common Mistakes of SEO for Software Companies

April 24th, 2013

In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." ...  Read More