TESSA – Website Design, Development & Implementation
Category -: Professional Services / Corporate & B2B
Client Name -: Tessa
We did for ourselves what we normally do for our clients, and we’re very glad we did. Our new website perfectly exemplifies the creativity of our design, the breadth of our technical knowledge and the effectiveness of how we spread a message.
TESSA recently underwent a brand makeover, recognizing that our expertise is more than just branding, messaging and Internet marketing – and more than just SEO, SEM, mobile app and software technology. We bring technology together with marketing in a multi-faceted, multi-dimensional way that isn’t found in other SEO companies. So our company website must be our best example of the uniqueness we offer.
It is. TESSA’s website is both a tremendous marketing tool and an exemplar of advanced web technology. We made sure that www.Tessa.tech is easily found, inviting and packed with information. The site’s look-and-feel is remarkably clean – even the navigation bar is hidden until toggled on, and it’s still only six headers long. The design element of the blue-and-green tesseract (the prolated cube) are extrapolated throughout the site. Users scroll or swipe down to reveal discreet blocks of basic information, all clickable to further content. Embedded behind the header of each page, a gallery of supporting images zoom slowly in, giving pages an unexpectedly dynamic presence.
Extensive use of mouse-over scripts encourage user interaction with the site and pack in more keywords for SEO purposes. A particularly nifty feature is found in the middle of the main page, where a pair of descriptive words angle down toward each other. Users can click or tap these words to reveal further content, or use the arrows to leaf through even more content. It’s an unobtrusive yet effective way to re-enforce a brand’s marketing message and demonstrate innovative web programming.
We created and are evolving TESSA as a real-world showcase to demonstrate that a genuinely unique, customized, brand-focused design – when combined with results-driven optimization analytics – is the best marketer a company could hire.