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Web Design Harrisburg PA

Web design that is built to CONVERT!

Build Your Brand Online and Generate More Than Leads

Search Engine Marketing

Our marketing and web design team in Harrisburg PA are experts in search engine marketing. So, exactly what is Search Engine Marketing (SEM)? It’s a method of marketing a business by means of paid adverts that show up on search engine results’ pages.

Advertisers are given the opportunity for their advertisements to be next to results for certain search queries. They do this by bidding on keywords that Google or Bing users, for example, may enter when they’re searching for certain goods or services. These pay-per-click advertisements come in various formats. They may be text based or more visual and product based.

Why Your Business Needs SEM

SEM is one of the best ways to grow your business online.

Today’s marketplace is becoming increasingly competitive and millions of businesses out there are fighting for the customers’ attention. It’s vital today for a business to advertise online, and SEM is the most efficient method of promoting your products and services.

Our team at TESSA know all the strategies for doing SEM right and causing your business to grow. SEM’s main advantage is that advertisers are given the opportunity to show their advertisement to customers who are already motivated and ready to make a purchase. It’s the only advertising method that’s able to do this. This is why SEM is such a potent weapon is search marketing.

Difference Between SEO and SEM

TESSA Marketing and Technology are experts at both, but there is a difference. Search Engine Marketing refers to the paid search marketing that we’ve been talking about. The system whereby advertisers pay Google to put their ads in search results. It’s a cost-effective way of driving conversions at the bottom of the funnel.

Search Engine Optimization isn’t paid for by the business. Companies earn a free place in search results because they have the most applicable content for a certain keyword search. It pushes current traffic to the top of the funnel.

Both of these need to be part of your online marketing strategy.

Keywords

Keywords are the basis of Search Engine Marketing. Users enter search queries into search engines like Google. These queries contain keywords. Search engine marketing campaigns research which keywords to use. TESSA experts can help with this, as we can identify keywords that are relevant to your business.

These words are the ones that prospective customers will probably enter when searching for your type of goods and services. We can also identify negative keywords which are search terms that you should leave out of your ad campaigns.

Negative keywords are those that are irrelevant and probably won’t give you any conversions. For instance, if you sell pizzas, you should leave out the keywords “pizza recipes” because people searching for pizza recipes are probably not in the market for your product.

Succeed at SEM with TESSA’s Help

Our team of experts at TESSA Marketing and Technology knows all the ins and outs of Search Engine Marketing. We can provide you with everything your business needs for successful SEM. Contact our team for the best web design in Harrisburg, PA today and ask anything you have in mind about SEO, SEM, web design and more. We’re here to help.

Web Design Harrisburg PA
Best Web Design Harrisburg PA
Web Design
Web Design Services Harrisburg PA

Process-Driven. Client-focused.

We believe in marketing magic, but we also know numbers don’t lie. Our process is predicated on your goals. Tell us what you need, we’ll deliver the proof you demand.

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Generate More Than Leads!

Your website is one of the most important dimensions of your brand. It may be the first interaction a prospect has with you. It goes beyond your business: it’s your personality, your credibility, your vision. If your website developer doesn’t understand your business, your marketing goals and your brand, your customers won’t either. Generate leads and brand loyalty. TESSA. Marketing + Technology.

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OVERVIEW DC's Leading Website Designers & Developers See some examples of our work: web designers Magnificent Magento
Ecommerce Excellence
Custom Wordpress
Designs That Convert
Make an Impression web design company Air-Tech Systems General Recreation Inc
Akina Akina Animal Health Highly Customized Ecommerce Platform with SEO Built In Challenge: Create a comprehensive e-commerce website. Conduct SEO after its launch.

Solution: TESSA developed an advanced, interactive e-commerce website addressing Akina Animal Health’s vision and needs.

Results: TESSA’s completed e-commerce website for Akina Animal Health features interactive sections and links for veterinarians, pet parents, and others. Highlights include: A prescription referral form, a prescribe now section for fast online ordering, ability to search medications by name, a shopping cart, coupon code, integration with payment options like PayPal, a vet portal, a learning center, and shipping/delivery functionality. An aggressive content strategy and SEO campaign were implemented after launch.
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SCS Engineers SCS Engineers Custom Wordpress Website Design for 60+ Offices Nationwide Challenge: Create a new website, improve website traffic and search engine rankings, and train client staff on how to modify their website moving forward.

Solution: TESSA designed and developed a custom website for SCS Engineers, conducted advanced SEO keyword research, social media site set-up, monitored search engine ranking results and website traffic. TESSA also conducted a webinar series educating client staff on how to blog, add new content to the website, and related topics.
COMPLETELY CUSTOM WORDPRESS THEME CONTENT MGMT. POLICY & USER TRAINING CONTENT STRATEGY & ONSITE SEO VISIT PROJECT
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Establishing Industry Thought Leaders Online
 reston-custom Reston Dental care Website, Logo and SEO for a Community Dental Practice in Reston Challenge: Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.

Solution: TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.

Results: The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
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Reston Dental Reston Dental Care Challenge:Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution:TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results:The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
STREET ART KOMBUCHA ACTIVATED CHARCOAL MICRODOSING QUINOA VISIT PROJECT WEBSITE
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Make an Impression Website, Logo and SEO for a Community Dental Practice in Reston
AirTech Air Tech System work hard & party hard We began in Fairfax City, Virginia, in 1987, co-founded by a couple of local guys named Ed Lambert and Craig Gaylor. AIR-TECH has grown quite a lot ever since, adding to our professional staff to handle customer appointments, dispatch emergencies and provide personal attention to each and every customer – many of whom we know by name!

The year was 1987. Ronald Reagan was the President, The Princess Bride was hot in theaters and the population of Northern Virginia was nowhere near what it is now. That’s also the year AIR-TECH Systems, Inc., was born.
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Gen Rec General Recreation Website and SEO for a Commercial Playground Equipment Distributor Since 1973, General Recreation, Inc. has been a leading distributor of commercial park and playground equipment. Proudly serving PA, NJ, and DE; we have helped hundreds of community leaders and organizations build playgrounds that are safe, aesthetically pleasing and made to last. We offer a large assortment of commercial park and playground equipment, supported by expert and trusted services from site evaluation, playground design, installation and community build services. Whether your project will consist of an outdoor playground at a pre-school or a large community park, our experienced commercial playground experts will help you every step of the way.

Whether you are looking for replacement playground equipment parts, upgrading your facilities, or developing a commercial playground project from the ground up, we work closely with you to develop a plan and then assist you in implementing that plan. Through our close affiliations with the most reputable commercial recreation equipment manufacturers in the world and our network of installation experts, we offer an outstanding selection and complete solutions including planning, design and installation.
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