# TESSA Marketing & Technology - Services & Pricing

> Pricing for TESSA's marketing and technology services. TESSA builds AI-powered revenue machines for small-to-medium businesses (McLean, VA, est. 2012).

All prices are in US Dollars (USD). Pricing is customized per business; the figures below are starting points.

- Website: https://tessa.tech
- Full pricing page: https://tessa.tech/pricing/
- Get a quote / book a call: https://tessa.tech/about/get-a-strategy/
- Contact: sales@tessa.tech
- See also: https://tessa.tech/llms.txt
- Last updated: 2026-08-26

---

## Marketing

### Search Engine Optimization (SEO)
Improve your visibility and rankings in organic search so the right customers find you.
- Pricing model: Monthly retainer $1850
- Starting at: $1850 /month
- Includes: technical SEO, on-page optimization, content recommendations, monthly reporting

  **Local SEO** - Rank in local map results and "near me" searches for your service area.
  - Pricing model: Monthly retainer 
  - Starting at: $1850 /month
  - Includes: Google Business Profile optimization, local citations, review signals, local keyword targeting

  **National / International SEO** - Compete for broader and cross-border search markets.
  - Pricing model: Monthly retainer 
  - Starting at: $1850 /month
  - Includes: large-scale keyword strategy, multi-region/hreflang setup, authority building, reporting

### Online Brand Protection and Countermeasures
Monitor and defend your brand online against misuse, impersonation, and reputation threats.
- Pricing model: Monthly retainer $2500
- Starting at: $2500 /month
- Includes: brand monitoring, takedown/countermeasure support, reputation alerts

### Review Management Platform
Collect, monitor, and respond to customer reviews across platforms from one place.
- Pricing model: Monthly subscription $100
- Starting at: $100 /month
- Includes: review generation requests, multi-platform monitoring, response tools, reporting dashboard

### Search Engine Marketing / Paid Search & Social Ads
Drive qualified traffic and leads through paid advertising across search and social.
- Pricing model: Monthly management fee (+ ad spend) 
- Starting at: $1500 /month + ad spend
- Includes: campaign setup, management, optimization, conversion tracking, reporting

  **PPC (Pay-Per-Click)** - Targeted paid search campaigns that put you at the top of results.
  - Pricing model: Monthly management fee (+ ad spend) 
  - Starting at: $1500 /month + ad spend

  **Social Media Ads** - Paid campaigns across Facebook, Instagram, LinkedIn, and more.
  - Pricing model: Monthly management fee (+ ad spend) 
  - Starting at: $1500 /month + ad spend

  **Display and Retargeting Ads** - Banner and retargeting ads that re-engage visitors across the web.
  - Pricing model: Monthly management fee (+ ad spend) 
  - Starting at: $500 /month + ad spend

  **Google Ad Grants for Nonprofits** - Set up and manage the Google Ad Grant so nonprofits get free ad spend.
  - Pricing model: Monthly management fee 
  - Starting at: $750 /month
  - Includes: grant application support, compliant campaign setup, ongoing management

### Generative Engine Optimization (GEO)
Optimize your content so AI search engines and assistants (ChatGPT, Perplexity, Google AI Overviews) cite and recommend your business.
- Pricing model: Monthly retainer starting at $1850
- Starting at: $1850 /month
- Includes: AI-citation content optimization, entity/schema work, AI-visibility tracking, reporting

---

## Technology

### Website Design
Custom, on-brand website design that converts visitors into customers.
- Pricing model: One-time project
- Starting at: $5000 (project)
- Includes: custom design, responsive layouts, brand-aligned UI, design revisions

### Website Development
Build fast, secure, and scalable websites on modern platforms.
- Pricing model: One-time project
- Starting at: $5000 (project)
- Includes: development build, CMS setup, performance and security best practices, launch support

### AI Agent Readiness
Make your website and business readable, citable, and usable by AI agents and assistants. Includes a five-layer readiness audit and the fixes to get you found in AI answers.
- Pricing model: Quoted per engagement
- Starting at: quoted after a scoping call
- Includes: five-layer readiness audit, llms.txt / structured-data setup, fix recommendations, re-scan

### AI Search
Add an AI-powered search and answer experience to your site so visitors get instant, accurate answers.
- Pricing model: Annual subscription
- Starting at: $500 /year
- Includes: AI search/answer widget, content indexing, setup and tuning

### Interactive AI Avatars
Engaging AI avatars and chatbots that talk to your visitors and capture leads around the clock.
- Pricing model: Setup + monthly subscription
- Starting at: $2000 setup + $250 /month
- Includes: avatar/chatbot build, lead capture, knowledge-base training, ongoing hosting

### WCAG Web Accessibility
Bring your website into WCAG / ADA accessibility compliance and reduce legal risk.
- Pricing model: One-time project (+ optional monitoring) 
- Starting at: $5000 (project)
- Includes: accessibility audit, remediation, compliance statement, optional ongoing monitoring

---

## How pricing works
Every engagement is scoped to your goals, so final pricing depends on your size, market, and objectives. The figures above are starting points. For a tailored quote, contact sales@tessa.tech or book a call: https://tessa.tech/about/get-a-strategy/