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Web Design Company Virginia

Websites built to CONVERT!

Build Your Brand Online and Generate More Than Leads

Good Web Design Matters

One of the most important things for a business, especially a new one, is great web design. This can be what elevates you above the competition or pulls you down into virtual oblivion.
Design is important because it is a reflection of you, your business and your products and services.

Websites are virtual shop windows, and as such they are the first point of contact between you and the customer. Lose their interest, and they’ll just move on. A good website, however, will give a positive impression and gain you new customers.

What Do We Mean By “Good Web Design”?

While different web designers will have their own opinions about what makes a good web design, there are parallels between them all. They’re all based on tried and tested web design principles that all result in aesthetically pleasing and easily navigable sites.

The design should give the visitor a sense of enjoyment and provoke their interest. It starts with the basics such as how your text and visual content are presented to give the users a great experience.

Good Web Design Makes the Product Understandable

The visitor should be able to easily get a clear idea of what you’re offering. It should be self-explanatory. The website needs to serve a specific purpose. It goes without saying that this purpose should be made immediately clear to the visitor the moment he or she lands on your page. Truth to be told there should be no confusion about the moot point your website represents.

Good Web Design Showcases the Product’s Uses

A good website will emphasize a product’s usefulness and ignore anything that will detract from that. The website should clarify for the visitor what value can be obtained from your products and services. The visitors should be able to quickly see the benefits of what you have on offer. It shouldn’t be merely a list of products, specs, and prices that doesn’t show the potential customer how they’ll benefit from your services.

Good Web Design is Aesthetically Pleasing

It’s vital that your website is attractive to look at because it will cause a potential customer to linger on there for a while. The reader needs to be able to navigate the site easily and find the different sections quickly.

Next, the content should be short and to the point, making it easy to read and absorb. It should not have any unnecessary visual clutter to distract or annoy the potential client. Any images or media used should be there for a specific purpose and should be relevant to the topic at hand, reinforcing the message. Even the font is important as it projects a professional image and your brand’s specific personality.

As you can see, there’s a lot that goes into making a successful and effective website. Our web designers at Tessa Marketing and Technology are experts in this game.
Contact us today and let us help you make your website into a tool that generates you paying customers and soaring profits!

Process-Driven. Client-focused.

We believe in marketing magic, but we also know numbers don’t lie. Our process is predicated on your goals. Tell us what you need, we’ll deliver the proof you demand.

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Generate More Than Leads!

Your website is one of the most important dimensions of your brand. It may be the first interaction a prospect has with you. It goes beyond your business: it’s your personality, your credibility, your vision. If your website developer doesn’t understand your business, your marketing goals and your brand, your customers won’t either. Generate leads and brand loyalty. TESSA. Marketing + Technology.

  • Brand Strategy Workshop

  • Award Winning Designers

  • 100% Custom Designs

  • SEO "Baked In"

  • Wordpress & Magento Experts

  • Highly Secure

Get your free, no-obligation consultation!

See how we've improved our clients digital marketing results. Learn more »

DC's Leading Website Designers & Developers See some examples of our work: Magnificent Magento
Ecommerce Excellence
Custom Wordpress
Designs That Convert
Make an Impression Air-Tech Systems General Recreation Inc
Akina Animal Health Highly Customized Ecommerce Platform with SEO Built In Challenge: Create a comprehensive e-commerce website. Conduct SEO after its launch.

Solution: TESSA developed an advanced, interactive e-commerce website addressing Akina Animal Health’s vision and needs.

Results: TESSA’s completed e-commerce website for Akina Animal Health features interactive sections and links for veterinarians, pet parents, and others. Highlights include: A prescription referral form, a prescribe now section for fast online ordering, ability to search medications by name, a shopping cart, coupon code, integration with payment options like PayPal, a vet portal, a learning center, and shipping/delivery functionality. An aggressive content strategy and SEO campaign were implemented after launch.
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SCS Engineers Custom Wordpress Website Design for 60+ Offices Nationwide Challenge: Create a new website, improve website traffic and search engine rankings, and train client staff on how to modify their website moving forward.

Solution: TESSA designed and developed a custom website for SCS Engineers, conducted advanced SEO keyword research, social media site set-up, monitored search engine ranking results and website traffic. TESSA also conducted a webinar series educating client staff on how to blog, add new content to the website, and related topics.
COMPLETELY CUSTOM WORDPRESS THEME CONTENT MGMT. POLICY & USER TRAINING CONTENT STRATEGY & ONSITE SEO VISIT PROJECT
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Establishing Industry Thought Leaders Online
Reston Dental care Website, Logo and SEO for a Community Dental Practice in Reston Challenge: Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.

Solution: TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.

Results: The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
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Reston Dental Care Challenge:Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution:TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results:The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
STREET ART KOMBUCHA ACTIVATED CHARCOAL MICRODOSING QUINOA VISIT PROJECT WEBSITE
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Make an Impression Website, Logo and SEO for a Community Dental Practice in Reston
Air Tech System work hard & party hard We began in Fairfax City, Virginia, in 1987, co-founded by a couple of local guys named Ed Lambert and Craig Gaylor. AIR-TECH has grown quite a lot ever since, adding to our professional staff to handle customer appointments, dispatch emergencies and provide personal attention to each and every customer – many of whom we know by name!

The year was 1987. Ronald Reagan was the President, The Princess Bride was hot in theaters and the population of Northern Virginia was nowhere near what it is now. That’s also the year AIR-TECH Systems, Inc., was born.
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General Recreation Website and SEO for a Commercial Playground Equipment Distributor Since 1973, General Recreation, Inc. has been a leading distributor of commercial park and playground equipment. Proudly serving PA, NJ, and DE; we have helped hundreds of community leaders and organizations build playgrounds that are safe, aesthetically pleasing and made to last. We offer a large assortment of commercial park and playground equipment, supported by expert and trusted services from site evaluation, playground design, installation and community build services. Whether your project will consist of an outdoor playground at a pre-school or a large community park, our experienced commercial playground experts will help you every step of the way.

Whether you are looking for replacement playground equipment parts, upgrading your facilities, or developing a commercial playground project from the ground up, we work closely with you to develop a plan and then assist you in implementing that plan. Through our close affiliations with the most reputable commercial recreation equipment manufacturers in the world and our network of installation experts, we offer an outstanding selection and complete solutions including planning, design and installation.
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Hear what our customers have to say about us.

web development company

Lend a Box

“We became clients of TESSA in November 2013. Since then, we have seen our website traffic quadruple, and even when it’s supposed to be slow, our calendar has been filled with appointments.

TESSA has helped us increase our visibility on the web, and has helped our clients find us when they needed to rent boxes from us.”

web development company

SCS Engineers

“TESSA is very easy to work with; are dependable, and knowledgeable. TESSA is the only company we trust for all of our internet marketing needs.

We are very proud of our new website and online presence.”

web development company

Gettysburg Museum of History

“We went from zero business online to having a successful online store and generating massive traffic to our website. We had over 9,000 visits in last December alone and it has only been the first six months.

The best part about working with TESSA is that they are trustworthy and do what they say.”