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Web Development Company Washington DC

Websites built to CONVERT!

Build Your Brand Online and Generate More Than Leads

Brand Strategy

As a business owner, you need to recognize that your brand encompasses far more than just your logo and name. It includes the whole experience that prospective clients and customers have with your business, with your products, and with your service.

TESSA Marketing and Technology are experienced in helping companies develop an effective brand strategy. We can help you define what your company stands for, what promises you as a business are making and what character you’re conveying.

Of course, we’ll also look at your logo, colors and slogan. Our creative team can help you use these elements to truly convey your company’s brand. All that done, we’ll also assist you with the everyday interaction your company has with clients and potential customers online.

Our team can help you formulate a long-term plan to create a successful brand so that you can achieve your goals. A company’s brand strategy needs to be well defined because it affects all areas of a business. The basic point is it needs to be directly in touch with consumer needs and desires as well as what the competition is offering.

Defining Goals

The first step in developing a brand strategy is to set business goals. We’ll help you examine why you want to create a new brand. These long-term objectives can then be used as a guideline for all your other branding efforts. Perhaps your aim is to reach a new audience.

If this is the case, you’ll have a different brand strategy from a company that is trying to take market share from a category leader. This is why the definition of your goal is the basic starting point for a new brand strategy.

Don’t Think Short-Term

Of course, when you’re building a business there are always short-term projects and strategies on the go. It’s important not to get too caught up in them though when trying to build a brand. You cannot build a brand in a day, so your brand strategy needs to focus on long term goals that sustain growth.

Most of the daily operations in marketing departments are based on project management. Brand managers tend to focus on getting a job done in time and within budget.

At TESSA Marketing and Technology, we see the importance of being brand architects who help you design a lasting structure of brand strategy and messaging. Without this foundation of a well-defined strategy for your brand, it is not likely to succeed.

Be Flexible

Although it’s important for your brand to stick to the strategy long-term, there is a place for flexibility as circumstances change. You need to be able to adjust with changing markets, competition and consumer’s needs.

We Can Help

Contact us today and see how our team of experienced digital professionals can help you define and build your brand. A well-defined, workable brand strategy is an essential part of any business’s marketing drive, and at TESSA we have the tools to help you build one. Feel free to ask for a consultation with our web development company in Washington DC today.

Process-Driven. Client-focused.

We believe in marketing magic, but we also know numbers don’t lie. Our process is predicated on your goals. Tell us what you need, we’ll deliver the proof you demand.

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Generate More Than Leads!

Your website is one of the most important dimensions of your brand. It may be the first interaction a prospect has with you. It goes beyond your business: it’s your personality, your credibility, your vision. If your website developer doesn’t understand your business, your marketing goals and your brand, your customers won’t either. Generate leads and brand loyalty. TESSA. Marketing + Technology.

  • Brand Strategy Workshop

  • Award Winning Designers

  • 100% Custom Designs

  • SEO "Baked In"

  • Wordpress & Magento Experts

  • Highly Secure

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Hear what our customers have to say about us.

Lend a Box

“We became clients of TESSA in November 2013. Since then, we have seen our website traffic quadruple, and even when it’s supposed to be slow, our calendar has been filled with appointments.

TESSA has helped us increase our visibility on the web, and has helped our clients find us when they needed to rent boxes from us.”

SCS Engineers

“TESSA is very easy to work with; are dependable, and knowledgeable. TESSA is the only company we trust for all of our internet marketing needs.

We are very proud of our new website and online presence.”

Gettysburg Museum of History

“We went from zero business online to having a successful online store and generating massive traffic to our website. We had over 9,000 visits in last December alone and it has only been the first six months.

The best part about working with TESSA is that they are trustworthy and do what they say.”