TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.
Build Your Brand Online with Web Design and Generate More Than Leads
What is Web Design?
Web design is the process of creating and building a website, encompassing various aspects such as visual design, user experience, and functionality. It involves a combination of technical skills, creativity, and attention to detail to produce a website that is both aesthetically pleasing and user-friendly. A well-designed website is essential for businesses, organizations, and individuals to establish an online presence, communicate their message, and achieve their goals. Effective web design ensures that your site not only looks great but also performs well, providing a seamless experience for your visitors.
Choosing the Right Web Design Agency
Experience
Look for a web design agency with extensive experience in creating custom websites designed for businesses in your industry. This ensures that they understand your specific needs and can deliver a tailored solution that enhances user experience and drives sales.
Choosing the Right Web Design Agency
Choosing the right web design agency can be a daunting task, especially with the numerous options available. However, there are several factors to consider when selecting a web design agency that meets your business needs. Here are some key considerations:
Experience: Look for a web design agency with extensive experience in creating custom websites for businesses in your industry. An experienced agency will understand the unique challenges and opportunities within your sector, ensuring a tailored approach to your web design needs.
Portfolio: Review the agency’s portfolio to ensure they have a track record of delivering high-quality websites that meet your expectations. A diverse portfolio showcases the agency’s ability to handle various design styles and project requirements.
Services: Ensure the agency offers a comprehensive range of web design services, including web development, search engine optimization, and digital marketing services. A full-service agency can provide a cohesive strategy that integrates all aspects of your online presence.
Communication: Choose an agency that communicates effectively and transparently throughout the design process. Clear communication ensures that your vision is accurately translated into the final product and that any issues are promptly addressed.
Reviews: Check online reviews and testimonials from previous clients to gauge the agency’s reputation and level of customer satisfaction. Positive feedback from past clients is a strong indicator of the agency’s reliability and quality of work.
By considering these factors, you can select a web design agency that meets your business needs and helps drive business growth.
eCommerce and Web Development is The Way to Go
Whether you’re a startup, a small business, or an established company, you can benefit from having your own eCommerce website. The best part about it is you can sell your products and services in a way that is most convenient for your customers.
Launching a new website effectively can significantly impact user engagement and business results.
Today’s society is convenience-focused, and most consumers have no desire to go to the shopping centre to purchase items. They want to browse and shop from the comfort of their own homes. eCommerce is a viable solution for businesses and customers alike.
TESSA Marketing and Design are leaders in the field of eCommerce and all things related to it. Did you know that we can help you with eCommerce web design to attract more customers for your business?
It’s now or never!
Most people today prefer to shop online due to time constraints and convenience factors. That’s why setting your website up for ecommerce can easily bring you in more revenue and drive business growth.
In simple terms, Customers will be able to browse, select and purchase your products at any time of the day or night. They can also make payment easily and safely using a variety of payment options on your website.
Consumers love the feature of a “wish list” found on many websites too.
It means that your perfect prospects don’t have to go through the whole process of searching for a product again at a later stage. Our team can design a user-friendly web commerce website for your business that incorporates features like this.
eCommerce websites also have the feature of letting customers post comments about the products and services. This customer feedback is a valuable form of advertising for your business too.
eCommerce Benefits
Ease of use
Convenient
Search engine visibility
Decreases cost of inventory
Scalability
Low operational costs
Increased customer base
Tailored web design services to enhance user experience and drive traffic
Digital Marketing: The Modern Way to Do Business
E-commerce is an inherent part of business today. No company can really afford to function without it. Top web design companies can help businesses navigate the complexities of digital marketing and achieve significant growth. The Internet has become the main platform for the trade of goods and services in the modern world.
TESSA Marketing and Technology has experience with all types of eCommerce marketing, whether it’s Business-to-business (B2B), business-to-consumer (B2C), and business-to-government (B2G). We offer tailored web design and development services that meet the unique needs of our clients, emphasizing custom design, user experience, and the integration of digital marketing strategies to enhance website performance and drive revenue.
The bottom line is that if you have a product or service to market and sell, then you need an eCommerce website. They’re becoming the modern alternative to physical retail stores.
Our experts will help increase your customer base quickly. In fact, your website will have the potential to reach people across the globe. We can also ensure that your business is visible on various search engines.
There are so many benefits that your business can begin to enjoy by having an eCommerce website.
Web Design Process
The web design process typically involves several stages, each crucial to the creation of a successful website:
Strategy and Planning: This initial stage involves defining the website’s purpose, target audience, and goals. Understanding what you want to achieve with your site is key to guiding the entire design process.
Site Architecture: Creating a site map and wireframe helps visualize the website’s layout and functionality. This step ensures that the site’s structure is logical and user-friendly.
Graphic Design: Developing the visual style of the site, including typography, color schemes, and imagery, is essential for creating an appealing and cohesive look.
Development: This stage involves coding the website using HTML, CSS, and JavaScript, and integrating any necessary functionality. Development coding brings the design to life and ensures that the site operates smoothly.
Content Creation: Writing and editing content for the website, including text, images, and multimedia, is crucial for engaging visitors and conveying your message effectively.
Testing and Launch: Before going live, the website is tested for usability, functionality, and compatibility. This step ensures that everything works as intended and provides a positive user experience.
Web Design Best Practices
To ensure a successful website, it’s essential to follow best practices in web design. Some key considerations include:
Responsive Design: Ensuring that the website is optimized for various devices and screen sizes is crucial for providing a consistent user experience.
User Experience: Creating a website that is intuitive, easy to navigate, and provides a positive user experience is essential for keeping visitors engaged.
Search Engine Optimization (SEO): Optimizing the website’s content and structure to improve search engine rankings helps attract more organic traffic.
Accessibility: Ensuring that the website is accessible to all users, including those with disabilities, is not only a best practice but also a legal requirement in many regions.
Content Quality: Creating high-quality, engaging, and relevant content that resonates with the target audience is key to keeping visitors interested and coming back.
Mobile-Friendliness: With the increasing use of mobile devices, ensuring that the website is optimized for mobile is essential for reaching a broader audience.
Page Speed: Optimizing the website’s loading speed improves user experience and search engine rankings, as slow-loading sites can frustrate visitors and lead to higher bounce rates.
Security: Ensuring that the website is secure and protected against potential threats and vulnerabilities is crucial for maintaining user trust and protecting sensitive information.
By following these best practices and staying up-to-date with the latest web design trends and technologies, businesses and organizations can create a website that effectively communicates their message, drives business growth, and provides a positive user experience.
Web Design Services
Our web design services are designed to help businesses like yours succeed online. Here are some of the services we offer:
Custom Website Design: Our team of expert web designers creates custom websites that are tailored to your business needs and goals. We focus on creating a unique online presence that reflects your brand identity and engages your target audience.
Web Development: Our developers use the latest coding techniques to ensure your website is fast, secure, and easy to use. From development coding to integrating advanced functionalities, we ensure your site operates smoothly and efficiently.
Search Engine Optimization (SEO): Our SEO experts optimize your website to improve visibility, drive traffic, and increase conversions. By enhancing your site’s content and structure, we help you achieve higher search engine rankings and attract more organic traffic.
Digital Marketing Services: Our digital marketing team provides a range of services, including social media marketing, email marketing, and content marketing. We develop comprehensive strategies to boost your online presence and drive business growth.
Site Architecture: Our team creates a site architecture that is intuitive, user-friendly, and optimized for search engines. A well-structured site ensures a seamless user experience and improves your site’s search engine performance.
By offering a comprehensive range of web design services, we can help you achieve your online goals and drive business growth.
Web Design Trends
Web design trends are constantly evolving, and it’s essential to stay up-to-date with the latest developments to ensure your website remains competitive. Here are some of the current web design trends:
Responsive Design: With the majority of users accessing websites on mobile devices, responsive design is crucial for ensuring a seamless user experience. A responsive website adapts to different screen sizes, providing a consistent and user-friendly experience across all devices.
Minimalism: Simple, clean designs are becoming increasingly popular, as they improve user experience and reduce bounce rates. Minimalist designs focus on essential elements, creating a clutter-free and visually appealing website.
Custom Illustrations: Custom illustrations can add a unique touch to your website and help differentiate your brand. These bespoke visuals can enhance your site’s aesthetic appeal and create a memorable user experience.
Micro-Interactions: Micro-interactions can enhance user experience and provide a more engaging experience for visitors. These small, interactive elements can guide users, provide feedback, and make the browsing experience more enjoyable.
Accessibility: With the increasing importance of accessibility, web designers are prioritizing accessible design to ensure websites are usable by everyone. Incorporating accessibility features ensures that your site is inclusive and compliant with legal requirements.
By incorporating these web design trends into your website, you can improve user experience, increase engagement, and drive business growth.
Let Us Get Your eCommerce Site up and Running
TESSA Marketing and Technology is a professional eCommerce, <ahref=”https://tessa.tech/pa-web-design”>PA web design company. We’re here to help your business grow and flourish. Our experts combine digital marketing services, web development, and advertising techniques in a unique way to catapult the attention of new customers to your site and encourage brand loyalty. If you’re looking for web design in PA or elsewhere, look no further. Contact us today for a free consultation.
Award Winning Web Design Agency
Judge on Results
We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.
Tessa Marketing & Technology is rated 5.0 out of 5 based on approximately 100 reviews from around the
Web.
2024-04-19
Since I've partnered with them on my SEO and PPC campaigns, my rankings have soared! I could not be happier.
Tessa has handled our digital marketing for years and helped us establish ourselves in a competitive market. I recommend them to many friends who also own...
Kevin and Matt at Tessa do a great job with online marketing and SEO. They have a wealth of experience and superior technical knowledge, but they can also...
I have been working with Tessa for the past 5 years+They helped grow my business and cater to my business changing needs.Very professional, I am extremely happy with their service.
I know the owners of a number of the companies Tessa has done work for, and every one of them has been thrilled with the difference Tessa has made in their business.
Tessa has done an outstanding job for us. Great SEO work and new website design and development. We are getting thousands more website visits per month since we started working with them. They do a great job!
I have had the pleasure of working with Kevin in a business relationship for the past several years and have found him to be a man of high integrity, someone I know I can trust!
DC's Leading Website Designers & Developers
See some examples of our work:
Magnificent Magento Ecommerce Excellence
General Recreation Inc
Custom Wordpress Designs That Convert
Make an Impression
Air-Tech Systems
Akina Animal Health
Highly Customized Ecommerce Platform with SEO Built In
Challenge: Create a comprehensive e-commerce website. Conduct SEO after its launch.
Solution: TESSA developed an advanced, interactive e-commerce website addressing Akina Animal Health’s vision and needs.
Results: TESSA’s completed e-commerce website for Akina Animal Health features interactive sections and links for veterinarians, pet parents, and others. Highlights include: A prescription referral form, a prescribe now section for fast online ordering, ability to search medications by name, a shopping cart, coupon code, integration with payment options like PayPal, a vet portal, a learning center, and shipping/delivery functionality. An aggressive content strategy and SEO campaign were implemented after launch.
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SCS Engineers
Custom Wordpress Website Design for 60+ Offices Nationwide
Challenge: Create a new website, improve website traffic and search engine rankings, and train client staff on how to modify their website moving forward.
Solution: TESSA designed and developed a custom website for SCS Engineers, conducted advanced SEO keyword research, social media site set-up, monitored search engine ranking results and website traffic. TESSA also conducted a webinar series educating client staff on how to blog, add new content to the website, and related topics.
COMPLETELY CUSTOM WORDPRESS THEME
CONTENT MGMT. POLICY & USER TRAINING
CONTENT STRATEGY & ONSITE SEO
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Reston Dental care
Website, Logo and SEO for a Community Dental Practice in Reston
Challenge: Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution: TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results: The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
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Air Tech System
work hard & party hard
We began in Fairfax City, Virginia, in 1987, co-founded by a couple of local guys named Ed Lambert and Craig Gaylor. AIR-TECH has grown quite a lot ever since, adding to our professional staff to handle customer appointments, dispatch emergencies and provide personal attention to each and every customer – many of whom we know by name!
The year was 1987. Ronald Reagan was the President, The Princess Bride was hot in theaters and the population of Northern Virginia was nowhere near what it is now. That’s also the year AIR-TECH Systems, Inc., was born.
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General Recreation
Website and SEO for a Commercial Playground Equipment Distributor
Since 1973, General Recreation, Inc. has been a leading distributor of commercial park and playground equipment. Proudly serving PA, NJ, and DE; we have helped hundreds of community leaders and organizations build playgrounds that are safe, aesthetically pleasing and made to last. We offer a large assortment of commercial park and playground equipment, supported by expert and trusted services from site evaluation, playground design, installation and community build services. Whether your project will consist of an outdoor playground at a pre-school or a large community park, our experienced commercial playground experts will help you every step of the way.
Whether you are looking for replacement playground equipment parts, upgrading your facilities, or developing a commercial playground project from the ground up, we work closely with you to develop a plan and then assist you in implementing that plan. Through our close affiliations with the most reputable commercial recreation equipment manufacturers in the world and our network of installation experts, we offer an outstanding selection and complete solutions including planning, design and installation.
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