Optimizing Google Business Profile Review Replies for Local SEO
August 21st, 2024
While replying to customer reviews on your Google Business Profile might not be a game changer for your local SEO, it can still provide a modest boost. Google likes to see businesses actively engaging with ... Read More
How AI Chatbots Search the Internet Versus Search Engines Like Google and Bing
January 30th, 2024
Search engines continue to be the gatekeepers of knowledge, even for AI chatbots searching the internet. ChatGPT and Bard use Bing or Google to find the most up-to-date information on the subject. Understanding how AI ... Read More
TESSA Earns a Trio of Creative Awards for Website Design
May 17th, 2023
It's May of 2023 and 'tis the season – awards season, that is! Already, TESSA Marketing + Technology has been bestowed with an impressive triumvirate of honors and recognitions for our creative Digital Marketing and Web Design/Development ... Read More
How SEO Influences AI Chatbot Answers
May 11th, 2023
I’ve been wondering how Google and Bing will integrate the AI Chatbots answers in with organic search results. I had much concern about how organic results may be pushed further down and out of ... Read More
Our Experience with WPEngine’s Atlas Headless WordPress CMS Hosting
April 13th, 2023
WP Engine has released a managed hosting platform for headless WordPress CMS. They provide a Front End server and WordPress instance managed together versus having them on separate hosting accounts/platforms. This project was reportedly ... Read More
Types of Business Websites Used for Marketing
December 14th, 2022
After building websites for the past 22 years for SMEs, they may be boiled down to 3 types: lead generation, thought leadership, or ecommerce. Of course, there are a myriad of other applications and business activities conducted ... Read More
Digital Marketing for Financial Planners
November 15th, 2022
The dawn of opportunities for digital marketing to generate lead for financial planners may be coming of age in 2023. Digital marketing for financial advisors has long provided limited opportunities for lead generation being mired in ... Read More
Beware of Big Promises from Other SEO Agencies
September 27th, 2022
Anyone can be a critic. But not just anyone can actually do the work that gets real results. Search Engine Optimization is a highly competitive business. If you're a business owner or a marketing manager, ... Read More