How To AI Search Optimization and AI Agent Optimization
February 4th, 2025
AI Search Optimization is the Next Generation of AI SEO AI Search Optimization (AISO) & AI Agent Optimization (AIAO) are expanding the scope of search engine optimization for business websites. In SEO, we have spent 20+ ... Read More
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
January 22nd, 2025
We're pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we're looking for more in 2025. Just before the holiday break, we received a wonderful Christmas gift: the NY Digital Awards named TESSA ... Read More
Optimizing Google Business Profile Review Replies for Local SEO
August 21st, 2024
While replying to customer reviews on your Google Business Profile might not be a game changer for your local SEO, it can still provide a modest boost. Google likes to see businesses actively engaging with ... Read More
How AI Chatbots Search the Internet Versus Search Engines Like Google and Bing
January 30th, 2024
Search engines continue to be the gatekeepers of knowledge, even for AI chatbots searching the internet. ChatGPT and Bard use Bing or Google to find the most up-to-date information on the subject. Understanding how AI ... Read More
TESSA Earns a Trio of Creative Awards for Website Design
May 17th, 2023
It's May of 2023 and 'tis the season – awards season, that is! Already, TESSA Marketing + Technology has been bestowed with an impressive triumvirate of honors and recognitions for our creative Digital Marketing and Web Design/Development ... Read More
How SEO Influences AI Chatbot Answers
May 11th, 2023
I’ve been wondering how Google and Bing will integrate the AI Chatbots answers in with organic search results. I had much concern about how organic results may be pushed further down and out of ... Read More
Our Experience with WPEngine’s Atlas Headless WordPress CMS Hosting
April 13th, 2023
WP Engine has released a managed hosting platform for headless WordPress CMS. They provide a Front End server and WordPress instance managed together versus having them on separate hosting accounts/platforms. This project was reportedly ... Read More
Types of Business Websites Used for Marketing
December 14th, 2022
After building websites for the past 22 years for SMEs, they may be boiled down to 3 types: lead generation, thought leadership, or ecommerce. Of course, there are a myriad of other applications and business activities conducted ... Read More
