Category: Search Engine Optimization Blog

Welcome to TESSA’s SEO Blog

Welcome to TESSA’s SEO blog — practical, agency-tested writing on search engine optimization for businesses that need their sites to actually show up. We’ve been doing SEO since 2012, and this blog is where we share what’s working right now, what’s changed, and what’s coming next in search.

If you run a business and need real results from SEO — not theoretical tactics, not regurgitated best practices, not the same advice every SEO blog has been recycling for a decade — this is the SEO blog for you.

What You’ll Find on This SEO Blog

Our SEO blog covers the full range of search optimization topics that matter for growing a business in 2026:

SEO fundamentals. Keyword research, on-site optimization, content strategy, technical SEO. The foundation hasn’t changed even though the tactics have.

Local SEO. Google Business Profile optimization, local pack rankings, review management, and how to dominate search in your service area.

AI search optimization. How ChatGPT, Perplexity, Google AI Overviews, and Brave Search are changing how customers find businesses — and what to do about it.

Industry-specific SEO. SEO for software companies, law firms, manufacturers, nonprofits, ecommerce — what works differently in each vertical.

Agency picks and platform reviews. Honest evaluations of the tools, hosts, and platforms we use across client work. What’s worth the money. What isn’t.

Awards, case studies, and results. When our SEO work wins awards or delivers measurable client results, we share what we did and why it worked.

Why TESSA’s SEO Blog?

Every post on this SEO blog comes from real client work. TESSA has been an SEO agency since 2012 — through every major algorithm update, every shift in search behavior, and now through the AI search transition. We’ve worked with hundreds of businesses across local services, software, ecommerce, nonprofits, and enterprise. When we write about SEO, we’re writing from experience, not theory.

We don’t publish for SEO traffic alone. We publish to help business owners and marketing leaders make smarter decisions about search. If you find this SEO blog useful, you’ll probably find our SEO services useful too. If you’re trying to learn SEO yourself or evaluate an agency, our pillar guides on what SEO is and how to choose an SEO agency are good starting points.

Browse the latest SEO blog posts below, or book a free 30-minute strategy call if you’d rather just talk through your situation.