Search Engine Optimization Blog
Beware of Big Promises from Other SEO Agencies
September 27th, 2022 by Jason Rufner
Anyone can be a critic. But not just anyone can actually do the work that gets real results. Search Engine Optimization is a highly competitive business. If you're a business owner or a marketing man... Read More
What Makes TESSA an Award-Winning Web Dev & SEO Agency (Again)?
May 9th, 2022 by Kevin Callen
It's a great feeling to be recognized for the work TESSA Marketing + Technology does – whether that's custom website development, search engine optimization, e-commerce, or defining your company's b... Read More
So What Is Search Engine Optimization, Anyway?
April 28th, 2022 by Kevin Callen
TESSA Explains the Essentials of SEO Today's businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is. SEO stands for Search Engine Optimization, ... Read More
TESSA Makes Grade As Washington DC’s Top SEO Firm
October 3rd, 2019 by Jason Rufner
We have a winner! About a month ago, the review aggregator website Rising Star Reviews conducted a survey of the Best Search Engine Optimization (SEO) Experts in the Washington, DC region. The site t... Read More
Google My Business Categories List 2018
October 18th, 2018 by Kevin Callen
Google My Business categories for Google maps business listings. GCID Category Name abbey Abbey aboriginal_art_gallery Aboriginal Art Gallery abortion_clinic Abortion C... Read More
Google Posts for Business SEO: Don’t Just Mail Them In!
August 2nd, 2018 by Jason Rufner
SEO Isn’t Complete Without Posting on Google My Business There’s a relatively new Google feature we’re finding some online businesses aren’t taking best advantage of in their SEO campaigns, s... Read More
How To Succeed In Online Business By Really Trying
July 12th, 2018 by Jason Rufner
Pieces of the Puzzle to Winning with Website Marketing To a business owner, chief executive officer or entrepreneur, your company is like your child: Your greatest desire is to see it grow up str... Read More
Don’t Get Bit By The HTTPS Bug!
June 13th, 2018 by Jason Rufner
It’s Hard To Convert Online Visitors Into Customers When Your Company Website Isn’t Secure As if marketing managers didn’t have enough to manage, now there’s this: Google has announced that �... Read More
Get Your Business Name, Address & Phone Right…Or Get Lost
April 4th, 2018 by Jason Rufner
Inconsistent NAP Citations Hurt SEO - But There's Help In the SEO and Google Search world, if your business isn't completely consistent with all citations of its name, address and phone number (NAP) ... Read More
Update Your Google Ad Grants Account Now or Lose Free Money
February 12th, 2018 by Jason Rufner
Nonprofits Take Action: New Rules For Google Ad Grants This is an immediate call-to-action for our not-for-profit clients and all nonprofits who've been relying on those generous $10,000/month Google... Read More
Reach the Top of Google By Answering Customers’ Questions
February 7th, 2018 by Jason Rufner
The Google Answer Box: What It Is and Why You Should Know When you really think about it, every time we do a Google search, essentially we’re asking a question - and the best answer to that questio... Read More
Voice Search SEO: Your Customers Are Calling
January 17th, 2018 by Jason Rufner
The future of SEO has arrived: Voice search is here. From smartphones and tablets to digital assistants like Amazon Echo and Google Home, people are taking advantage of vastly improved voice-recognit... Read More
Start the New Year With the Latest SEO Strategies
December 8th, 2017 by Jason Rufner
Now is the perfect time for your SEO checkup. Search Engine Optimization, or SEO, is the secret to successful digital and Internet marketing. A customized, smart, frequently-updated SEO strategy hel... Read More
The Key To Being Seen
September 4th, 2015 by SeeYouSEO
There's a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that's not true: There are lots... Read More
Reverse Engineering the Yelp Review Filter Algorithm
October 10th, 2013 by Kevin Callen
Yelp Review Filter Has Damaged (or Helped?) Local Businesses We have heard from a very large number of disgruntled local companies that have been negatively impacted by the Yelp review filter. The ... Read More
Keep Your Website Search Engine Ranking
August 28th, 2013 by Matt Callen
How to Keep Your Website Up in the Search Engine Ranking What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip fro... Read More
What is Off-Site SEO?
August 6th, 2013 by Matt Callen
Tying it all Together It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. In the last blog we ... Read More
The Importance of Keywords
July 19th, 2013 by Matt Callen
Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because keywords ... Read More
White Hat SEO Used Exclusively by this Virginia SEO Company
July 12th, 2013 by Matt Callen
White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company ... Read More
About Google Glass
June 24th, 2013 by Matt Callen
This blog describes Google Glass. See our other blog about “Google Glass Impact on SEO and Social Media.” For those of you who believe Google is taking over the world, this is one more indi... Read More