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Multi-Surface Marketing + Technology.

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TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

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Internet Marketing Experts

Search Engine Optimization Blog

Why Tessa?

Search Engine Optimization Blog

The Key To Being Seen

September 4th, 2015 by SeeYouSEO

There's a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that's not true: There are lots...  Read More

Reverse Engineering the Yelp Review Filter Algorithm

October 10th, 2013 by Kevin Callen

Yelp Review Filter Has Damaged (or Helped?) Local Businesses We have heard from a very large number of disgruntled local companies that have been negatively impacted by the Yelp review filter.  The ...  Read More

Keep Your Website Search Engine Ranking

August 28th, 2013 by Matt Callen

How to Keep Your Website Up in the Search Engine Ranking What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip fro...  Read More

What is Off-Site SEO?

August 6th, 2013 by Matt Callen

Tying it all Together It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. In the last blog we ...  Read More

The Importance of Keywords

July 19th, 2013 by Matt Callen

Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because keywords ...  Read More

White Hat SEO Used Exclusively by this Virginia SEO Company

July 12th, 2013 by Matt Callen

White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company ...  Read More

About Google Glass

June 24th, 2013 by Matt Callen

This blog describes Google Glass.  See our other blog about “Google Glass Impact on SEO and Social Media.” For those of you who believe Google is taking over the world, this is one more indi...  Read More

SEO for Google Glass – SEO After Google Gets In Your Eye

May 1st, 2013 by Kevin Callen

SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and "as spoken" search terms.  Google Glass, a Heads Up Display (HUD) mounted...  Read More

Ten Common Mistakes of SEO for Software Companies

April 24th, 2013 by Kevin Callen

In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." ...  Read More

Ethics of Website Designers and Developers

February 27th, 2013 by Kevin Callen

Conducting search engine optimization (SEO) or developing a website requires the contractor to have access to or control of the website hosting and domain administration. In my extensive experience wi...  Read More