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Internet Marketing Experts

So What Is Search Engine Optimization, Anyway?

Why Tessa?

April 28th, 2022

TESSA Explains the Essentials of SEO

Today’s businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is.

SEO stands for Search Engine Optimization, and it’s how a company gets found on the Internet. A well-optimized site earns a higher ranking on Google and other search engines, resulting in more clicks and more customers.

With good SEO, you’ll see increased web traffic from your targeted market – increasing your bottom line.

So What Goes Into an SEO Strategy?

SEO consists of coordinated, usually customized techniques that bolster your company’s online presence. Techniques like:

  • Regularly updated keyword research

    Uncover undervalued gems by researching keywords that connect directly with your market.

  • On-page content marketing

    Your website’s content – text, graphics, multimedia, and metadata – needs to be up-to-date and relevant. Your content must have the keywords that attract visitors, and the Unique Selling Proposition (USP) that converts those visitors into your customers.

  • Local SEO

    A sub-category of SEO that attracts users searching for services in specific geographic areas (for example, “pizza restaurants in College Park” or “youth hostels in Georgetown”).

  • Organic backlinks

    External links to your website demonstrate your company’s authority and thought leadership, enhancing your site’s ranking on Google and Bing.

  • Topic clusters

    Show off your expertise and capture more traffic by creating content optimized for particular keywords, but links back to a central in-depth page.

  • Business listings

    It’s vital to claim and update your company’s Google My Business profile – and it’s equally important to ensure that all your business listings display a consistent name, address, and phone number (NAP) for your company.

  • Keeping it fresh!

    Be a vibrant Internet citizen by updating and adding to your site’s content. Google loves active, dynamic websites.

With seasoned SEO professionals like TESSA Marketing + Technology, these SEO techniques formulate a strategy to make your company’s website more attractive to popular search engines and your potential customers.

For Best Results, Go to the SEO Experts

Did you know that 95% of Internet searchers don’t go past the first SERP (Search Engine Results Page)? About 68% of users click on one of the top five results. It pays to be near the top of Google’s list for your most relevant keywords.

The famous Google algorithm is a moving target. Constant tweaks and occasional overhauls make Search Engine Optimization an ongoing process. It’s not enough to slap up some new, optimized content; your site’s rankings need to be monitored, making adjustments along the way.

As an award-winning Washington DC marketing firm, TESSA Marketing + Technology is best positioned to maximize your company’s online presence. We utilize proven techniques to raise the profile of your business website and turn it into a money-making asset.

That’s what SEO is all about.

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