Right now it’s December and January’s coming up fast. With the promise of a new year on the horizon, now is the perfect time for your SEO checkup.
Search Engine Optimization, or SEO, is the secret to successful digital and Internet marketing. A customized, smart, frequently-updated SEO strategy helps your website rank higher on Google and Bing. Good SEO techniques and strategies are how your company attracts customers’ attention online and generates revenues from your digital presence.
But SEO is dynamic, not static. Google’s algorithms – the processes that determine what factors put one website right at the top, while another website gets buried out of sight on Page 2 – are always changing, always looking at different parts of your website. To stay optimized and atop the front page, your website must be brought up to date too.
Here we give you a few simple tips to consider when looking at your site’s SEO.
- Keywords. Over the years, the one constant of SEO has been the critical role of keywords. To reach the top of Page 1, you need the right words and phrases, in the right places, in the right amounts. But it’s just as important to continually update your keywords (and your website content in general) to stay current with new algorithms and latest SEO techniques.
- Mobile. Modern websites should be easily navigated on tablets and smartphones, as well as desktops and laptops. If your site looks the same on any device, it needs to be upgraded ASAP.
- Metadata. Give the search engines what they’re looking for. Maximize all available space in your website’s metadata with content that’s both interesting and full of keywords. That would be things like title, keywords, description and so forth. Alternative text to graphic images is another way to implement other keywords.
- Social Media. Nowadays, Google, Bing, Yahoo and other search engines pay as much attention to what’s on your Facebook and Twitter feeds as what’s on your website. Keep your social platforms active, interesting and loaded with keywords.
This short list represents just a few of the many factors that go into an overall SEO strategy. We could talk about a lot more: the importance of adwords, the usefulness of blogs, the effectiveness of landing pages, et cetera…but we don’t want to give away everything.
Now’s the ideal time for your website SEO and digital marketing checkup. Let TESSA give your company a head-start in 2018. We’ll keep your brand’s message in front of your customers at all times, with the results to show it. Call 1-800-586-1553 or send us a note at https://tessa.tech/about/contact-us.
About TESSA: TESSA is Multi-Surface Marketing + Technology, all in one. TESSA combines our knowledge and creativity in marketing, branding and messaging with our expertise and skill in technology implementation, website design, software development and mobile applications to become perhaps the most unique SEO agency in the USA. TESSA serves clients through the United States of America from our base in Northern Virginia near Washington, D.C. We serve clientele in Virginia, Maryland, DC, Pennsylvania, New Jersey, Ohio, Florida, Canada and elsewhere. Through SEO, SEM, content strategy, digital advertising, Internet marketing, branding and messaging, plus customized web design and implementation, TESSA turns what-if into what-is.