June 27th, 2025
It’s often said that any publicity is good publicity. So getting seen on the world’s most popular podcast must be really great publicity, right?
That’s exactly what recently happened to TESSA’s client, the Gettysburg Museum of History. On the June 5 episode of The Joe Rogan Experience – with nearly 20 million subscribers, ranked by Spotify as the world’s No. 1 most listened-to podcast – the host and his three guest panelists found (and were positively astonished by) the Museum’s historical artifacts featuring some of history’s most infamously notorious characters.
And it wouldn’t have happened without the Digital Marketing and Search Engine Optimization work done for the Museum by TESSA Marketing + Technology.
The Gettysburg Museum of History – which is free to visit and browse, by the way, and located in the heart of truly historic Gettysburg, Pennsylvania – has been a steadfast client of TESSA for several years now. Because they rely on online sales of authentic relics to keep the Museum free, TESSA’s SEO braintrust has performed a lot of work to bolster the Museum’s digital presence and elevate its website’s pages to at or near the top of Google for the most valuable and strategic keywords.
And even before Rogan found them, we already knew our Digital Marketing and SEO efforts were working.
How so? The numbers don’t lie: Compared to this same 30-day time period one year ago, traffic to GettysburgMuseumOfHistory.com has increased 322%. Just so you know that’s not a typo, we’ll type it again: 322%. That’s traffic coming to the Museum’s site purely from what’s known in the business as “organic search” – basically, the rise is due to TESSA’s search engine optimization (SEO).
Then there’s this: Over the same 30-day period a year ago (May and June of 2024), total visitors to the site are up 1421%. That’s an increase of greater than 14-fold.
Put together, those stats say way more people are visiting our client’s website, and they’re visiting it much more often.
And apparently, Joe Rogan is one of them.
Check out Rogan’s podcast (episode no. 2333) on YouTube. It’s at https://www.youtube.com/watch?v=EDBFFgs6Ifs. Go to the 1:45:30 mark, and observe the amazement of Rogan and his three comedian guests as they find some incredible (and incredibly hard to find) items on display and for sale by the Gettysburg Museum of History.
That’s right: Our client.
Thanks, Joe (and the JRE producers)! TESSA really appreciates you putting a screenshot of GettysburgMuseumOfHistory.com up on your podcast, and the Museum appreciates how amazed Joe Rogan and his three comedian friends were at what they found. Our friends at the Museum say so at https://www.gettysburgmuseumofhistory.com/joe-rogan-amazed-by-gettysburg-museum-of-historys-rare-items
Get your website discovered and maybe it’ll be shown to 20 million people, too. Call TESSA at 1-800-586-1553, message us at TESSA.tech/about/contact-us, or click on our AskMe Avatar in the upper right to inquire about TESSA’s award-winning, attention-getting SEO services, and to begin your free SEO audit.
