Digital Marketing
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
January 22nd, 2025 by Matt Callen
We're pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we're looking for more in 2025. Just before the holiday break, we received a wonderful Christmas gift: the N... Read More
TESSA Earns a Trio of Creative Awards for Website Design
May 17th, 2023 by Jason Rufner
It's May of 2023 and 'tis the season – awards season, that is! [caption id="attachment_8994" align="alignright" width="152"] TESSA wins Gold from Vega in 2023[/caption] Already, TESSA Marketin... Read More
Digital Marketing for Financial Planners
November 15th, 2022 by Kevin Callen
The dawn of opportunities for digital marketing to generate lead for financial planners may be coming of age in 2023. Digital marketing for financial advisors has long provided limited opportunities... Read More
Beware of Big Promises from Other SEO Agencies
September 27th, 2022 by Jason Rufner
Anyone can be a critic. But not just anyone can actually do the work that gets real results. Search Engine Optimization is a highly competitive business. If you're a business owner or a marketing man... Read More
What Makes TESSA an Award-Winning Web Dev & SEO Agency (Again)?
May 9th, 2022 by Kevin Callen
It's a great feeling to be recognized for the work TESSA Marketing + Technology does – whether that's custom website development, search engine optimization, e-commerce, or defining your company's b... Read More
So What Is Search Engine Optimization, Anyway?
April 28th, 2022 by Kevin Callen
TESSA Explains the Essentials of SEO Today's businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is. SEO stands for Search Engine Optimization, ... Read More
TESSA Makes Grade As Washington DC’s Top SEO Firm
October 3rd, 2019 by Jason Rufner
We have a winner! About a month ago, the review aggregator website Rising Star Reviews conducted a survey of the Best Search Engine Optimization (SEO) Experts in the Washington, DC region. The site t... Read More
Google Posts for Business SEO: Don’t Just Mail Them In!
August 2nd, 2018 by Jason Rufner
SEO Isn’t Complete Without Posting on Google My Business There’s a relatively new Google feature we’re finding some online businesses aren’t taking best advantage of in their SEO campaigns, s... Read More
How To Succeed In Online Business By Really Trying
July 12th, 2018 by Jason Rufner
Pieces of the Puzzle to Winning with Website Marketing To a business owner, chief executive officer or entrepreneur, your company is like your child: Your greatest desire is to see it grow up str... Read More
Don’t Get Bit By The HTTPS Bug!
June 13th, 2018 by Jason Rufner
It’s Hard To Convert Online Visitors Into Customers When Your Company Website Isn’t Secure As if marketing managers didn’t have enough to manage, now there’s this: Google has announced that �... Read More
Get Your Business Name, Address & Phone Right…Or Get Lost
April 4th, 2018 by Jason Rufner
Inconsistent NAP Citations Hurt SEO - But There's Help In the SEO and Google Search world, if your business isn't completely consistent with all citations of its name, address and phone number (NAP) ... Read More
Update Your Google Ad Grants Account Now or Lose Free Money
February 12th, 2018 by Jason Rufner
Nonprofits Take Action: New Rules For Google Ad Grants This is an immediate call-to-action for our not-for-profit clients and all nonprofits who've been relying on those generous $10,000/month Google... Read More
Reach the Top of Google By Answering Customers’ Questions
February 7th, 2018 by Jason Rufner
The Google Answer Box: What It Is and Why You Should Know When you really think about it, every time we do a Google search, essentially we’re asking a question - and the best answer to that questio... Read More
Voice Search SEO: Your Customers Are Calling
January 17th, 2018 by Jason Rufner
The future of SEO has arrived: Voice search is here. From smartphones and tablets to digital assistants like Amazon Echo and Google Home, people are taking advantage of vastly improved voice-recognit... Read More
Start the New Year With the Latest SEO Strategies
December 8th, 2017 by Jason Rufner
Now is the perfect time for your SEO checkup. Search Engine Optimization, or SEO, is the secret to successful digital and Internet marketing. A customized, smart, frequently-updated SEO strategy hel... Read More
Pain Points Marketing Executives Have With Digital Marketing
October 23rd, 2017 by Kevin Callen
Marketing managers must wear many hats and some don't fit! From coding landing pages to writing ad copy to generating backlinks... We conducted a survey of marketing executives, who gave us these to... Read More