Paid Search & Social Ads That Turn Budget into Leads
Paid search and social advertising are the fastest way to generate qualified leads on demand. Every day your ads aren’t running, competitors are stealing buyers who are already searching for what you sell. At TESSA, we build and manage data-driven ad programs across Google, Microsoft, Meta, LinkedIn and TikTok — engineered to lower your cost per lead and get more efficient the longer they run.
We don’t run campaigns on autopilot. Every account starts with a deep-dive audit of your tracking, creative, landing pages and competitor gaps. From there, we rebuild your account structure, wire up proper conversion tracking (including server-side and CRM integrations) and launch campaigns designed around actual buyer intent — not just keyword volume. The result is a program that generates leads from week one and compounds performance every month after.
Channels We Manage
Our paid team is full-service across every channel that matters for your buyer. We manage Google Ads (Search, Performance Max, Demand Gen and YouTube), Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, TikTok and retargeting/display networks. Whether you’re selling to consumers or running complex B2B campaigns, we build the strategy around where your customers actually are — not where it’s easiest to spend.
- Google Search, Performance Max & YouTube
- Microsoft (Bing) Ads
- Meta — Facebook & Instagram lead gen and retargeting
- LinkedIn Ads for B2B and account-based campaigns
- Full-funnel retargeting and display
Why Our Ads Perform
Creative is 80% of paid performance — and it’s where most agencies cut corners. Our in-house team produces hooks, statics and short-form video tuned to each platform, then tests relentlessly. Combined with full-funnel tracking (GA4, server-side, CRM and offline conversions) and AI-powered bid optimization, we don’t just report clicks — we report on qualified leads, pipeline and revenue. Our average client sees a 52% lower cost per lead within the first 90 days, and every campaign gets smarter the longer it runs.
Ready to Turn Budget into Leads?
Whether you’re launching your first paid program or looking to fix one that’s underperforming, we’ll start with a free audit of your current accounts (or your competitors’) and show you exactly where the biggest wins are hiding. No pitch, no obligation — just a clear plan to generate more business. Book a 30-minute audit and let’s grow.
