So What Is Search Engine Optimization, Anyway?
April 28th, 2022
TESSA Explains the Essentials of SEO Today's businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is. SEO stands for Search Engine Optimization, and it's how a company gets ... Read More
TESSA Makes Grade As Washington DC’s Top SEO Firm
October 3rd, 2019
We have a winner! About a month ago, the review aggregator website Rising Star Reviews conducted a survey of the Best Search Engine Optimization (SEO) Experts in the Washington, DC region. The site tallied up ... Read More
Google Cloud Natural Language Content Classifications
February 21st, 2019
Ever wonder how Google categorizes content? Well, of course, they use their Cloud Machine Learning technology, specifically their Natural Learning solutions that are accessible via an API. A complete list of content categories returned for ... Read More
Google My Business Categories List 2018
October 18th, 2018
Google My Business categories for Google maps business listings. GCID Category Name abbey Abbey aboriginal_art_gallery Aboriginal Art Gallery abortion_clinic Abortion Clinic abrasives_supplier Abrasives Supplier abundant_life_church Abundant Life Church accountant ... Read More
Google Posts for Business SEO: Don’t Just Mail Them In!
August 2nd, 2018
SEO Isn’t Complete Without Posting on Google My Business There’s a relatively new Google feature we’re finding some online businesses aren’t taking best advantage of in their SEO campaigns, so we ... Read More
How To Succeed In Online Business By Really Trying
July 12th, 2018
Pieces of the Puzzle to Winning with Website Marketing To a business owner, chief executive officer or entrepreneur, your company is like your child: Your greatest desire is to see it grow up strong, take ... Read More
Don’t Get Bit By The HTTPS Bug!
June 13th, 2018
It’s Hard To Convert Online Visitors Into Customers When Your Company Website Isn’t Secure As if marketing managers didn’t have enough to manage, now there’s this: Google has announced that “beginning ... Read More
Get Your Business Name, Address & Phone Right…Or Get Lost
April 4th, 2018
Inconsistent NAP Citations Hurt SEO - But There's Help In the SEO and Google Search world, if your business isn't completely consistent with all citations of its name, address and phone number (NAP) - across ... Read More