Category: AI Chatbot SEO

AI chatbots like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity are reshaping how people find answers online — and how brands get discovered. AI Chatbot SEO is the practice of optimizing your website’s content, structure, and authority signals so large language models (LLMs) cite your business when users ask questions in conversational AI tools. Unlike traditional search engine results, chatbot responses synthesize information from multiple sources, making content quality, semantic clarity, and trusted citations more important than ever.

Below, TESSA president Kevin Callen and our team break down how AI chatbots crawl and rank web content, the overlap between classic SEO and AI search optimization, and the practical steps your business can take to influence the answers AI assistants give about your products, services, and industry. Explore our latest articles on AI Chatbot SEO, generative engine optimization (GEO), and AI agent readiness.

AI Chatbot SEO

How To AI Search Optimization and AI Agent Optimization

February 4, 2025

AI Search Optimization is the Next Generation of AI SEO AI Search Optimization (AISO) & AI Agent Optimization (AIAO) are…

AI Chatbot SEO

How AI Chatbots Search the Internet Versus Search Engines Like Google and Bing

January 30, 2024

Search engines continue to be the gatekeepers of knowledge, even for AI chatbots searching the internet. ChatGPT and Bard use…

AI Chatbot SEO

How SEO Influences AI Chatbot Answers

May 11, 2023

I’ve been wondering how Google and Bing will integrate the AI Chatbots answers in with organic search results. I had…

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2025-03-17

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2025-03-15

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2025-03-14

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2024-04-19

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2024-04-16

Great company that achieves results and is very easy to work with.

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2023-08-08

We had a great experience. They assisted us with our new website. It looks great and is easy to use. Kevin was helpful and patient. We get lots of...

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2023-05-18

Tessa has handled our digital marketing for years and helped us establish ourselves in a competitive market. I recommend them to many friends who also own...

Michael B.
2023-01-04

Tessa is excellent to work with. They are knowledgeable, organized, and communicative. I cannot recommend their services enough!

Raymond R.
2022-10-14

Kevin and Matt at Tessa do a great job with online marketing and SEO. They have a wealth of experience and superior technical knowledge, but they can also...

David K.
2022-10-13

Amazing service. They know what they can do. It helps your company to rank higher.

Michael
2022-10-10

Highly recommend it as the best digital marketing agency in Virginia.

MURAT Y.
2022-10-09

They know what they are talking about. Which is good, because I don't. You are in great hands if you work with TESSA!!!!

Astri W.
2022-10-07

His insight and knowledge give him much credibility!

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2022-06-03

I have been working with Tessa for the past 5 years+They helped grow my business and cater to my business changing needs.Very professional, I am extremely happy with their service.

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2022-05-01

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2022-01-18

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2022-01-14

TESSA designed a our new website and we are very happy with the results. Everyone we worked with was highly professional and responsive.

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2021-07-19

TESSA has been working with us for over half a year now and they've been phenomenal every step of the way.

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2021-07-16

By far the most trusted SEO, marketing, and no BS group I’ve dealt with. I went through 3 or 4 SEO companies before I found them.

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2019-03-23

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2019-02-27

Kevin and the whole staff at Tessa were very helpful in working with me to develop our new website. Price was reasonable as well.

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2018-12-11

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2018-12-11

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2018-11-16

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2018-09-28

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2018-07-27

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2018-07-23

I have a steady flow of clientele due to their SEO services.

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2018-07-20

The crew at Tessa is one-of-a-kind. I trust them completely and so should you.

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2018-07-11

Great group of people! The rates are fair and they offer a great service base. I recommend them to lots of people who also uses them.

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2018-07-11

Thank so much TESSA, you made me look good and made the launch of my client's website an awesome experience for everybody involved.

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2018-06-27

Their team has been absolutely amazing!!! They have been very accommodating with all of my special requests.

Farida F.
2018-05-25

Kevin and Matt always go above and beyond and I highly recommend their services.

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2018-05-24

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2018-05-22

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2018-05-22

Tessa provides a good variety of services to enhance your web presence depending on your needs.

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2018-05-22

We are also getting unsolicited positive comments on our website as well for being easy to navigate and very professional.

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2018-05-21

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GeneralRecreationInc
2018-05-18

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2018-05-18

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2018-05-18

Tessa is very easy to work with; are dependable, and knowledgeable. We don't use any other company now.

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2018-05-10

Tessa has done an outstanding job for us. Great SEO work and new website design and development. We are getting thousands more website visits per month since we started working with them. They do a great job!

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2018-05-10

A great routing company with a lot of experience.

Kevin B.
2018-05-10

Expert knowledge in a difficult field - Kevin creates real, measurable results.

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2018-04-27

Eric is an amazing internet marketer. They know their stuff and got our website on the 1st page of Google much quicker than expected.

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2018-03-20

Kevin Callen and his team are highly experienced and professional. I am confident you will be pleased when you choose to work them.

Jessica K.
2018-02-08

Kevin provided excellent outsourced SEO services for NFG, and I worked with him at least twice a week during our partnership.

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2018-01-18

I have had the pleasure of working with Kevin in a business relationship for the past several years and have found him to be a man of high integrity, someone I know I can trust!

Marilyn B.
2018-01-04

They have an amazing depth of knowledge about online marketing and SEO and the diligence and conscientiousness to follow through on execution.

David K.
2017-12-13

TESSA's ability to solve complex web development problems is unsurpassed. SEO and security are also areas where TESSA excels in.

Paul G.

Category: AI Chatbot SEO

How To AI Search Optimization and AI Agent Optimization

How AI Chatbots Search the Internet Versus Search Engines Like Google and Bing

How SEO Influences AI Chatbot Answers

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