Why Tessa?

TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

Contact Tessa 800.586.1553

    Internet Marketing Experts

    Philadelphia SEO

    SEO with REAL TANGIBLE  RESULTS!

    Get your free SEO Proposal

      If you need to succeed in business in Philadelphia, SEO is a necessary investment – and TESSA Marketing + Technology is the leading Philadelphia SEO company. The word “investment” has a dictionary definition, and we’re following it: “The investing of money or capital in order to gain profitable returns, as interest, income, or appreciation in value.” That’s exactly what excellent SEO Internet Marketing services do for Philadelphia businesses, whether big corporation or small company: Gain profitable returns. Hiring TESSA as your SEO firm in Philadelphia is a sure-fire way to help increase your website traffic and boost your online profits.

      SEO

      SEO stands for “search engine optimization,” and it names an Internet-based industry dedicated to the ever-evolving methodologies of generating increased traffic from a specifically targeted market to the website of a for-profit company, not-for-profit organization, or any other brand. In short, the tricks of the SEO trade, including local search strategies, are how to get found online by those you want to find you. Selecting the right Philadelphia SEO agency, which offers comprehensive search engine optimization services, is crucial for achieving your business goals and maximizing ROI.

      Good, thorough, smart, customized, analytics-backed Search Engine Optimization is one of the backbone components of a Complete Digital Marketing Strategy such as what TESSA offers. It’s a wise – even necessary – investment. TESSA’s Philadelphia SEO services are designed to enhance your online presence and drive business growth. Request a free proposal to learn more about our offerings.

      Organic search is another critical aspect of SEO that helps in driving traffic to your website naturally.

      Digital marketing agencies play a pivotal role in providing transparent and effective SEO services. They ensure clients receive clear reporting on their marketing investments and understand their specific business goals to maximize results.

      If your business isn’t on the World Wide Web in today’s world, it really isn’t anywhere – at the very least, its growth is inherently limited. Especially in an ultra-connected environment like Philadelphia, great SEO is the best way to stand out online, raise those Google rankings and earn new customers through top-of-mind brand awareness – while building loyalty with previous clientele.

      Doing nothing isn’t an option. Nowadays, Digital Marketing IS Marketing, and any successful e-commerce strategy demands the best custom website development process and the most rigorous search-engine optimization deployment. Make the right investment in your Philadelphia business with custom, client-focused, numbers-driven SEO services from your local Philly SEO experts, TESSA Marketing + Technology – and we’ve even made the first part FREE! Get a full SEO audit of your company’s current online presence, compliments of TESSA.

      The fundamental equation of Digital Marketing is Greater Internet Visibility equals More Online Sales. Underlying that tenet is a series of necessary steps TESSA helps Philadelphia and Pennsylvania companies take in order to increase that visibility and earn those sales – such as asserting your brand’s online presence with an attractive, unique website backed by e-commerce database technology…AND supporting your message with engaging, regularly posted social media…AND ensuring your contact information is consistently, accurately posted on all online business listings…AND putting in the arduous, time-consuming SEO work (like updating keyword research and creating original content) that Google really rewards.

      Start your company’s climb up the Google rankings with superior Digital Marketing that gets demonstrable results. Call TESSA at 1-800-586-1553 or complete the short form at TESSA.tech/about/contact-us. It begins with our award-winning custom Philadelphia SEO, working hard to ensure your company’s investment gains profitable returns.

      What is Search Engine Optimization (SEO)?

      Search Engine Optimization (SEO) is the art and science of enhancing a website’s visibility in search engine results pages (SERPs). By understanding how search engines like Google operate and what users are searching for, businesses can tailor their websites to meet these criteria. This involves a mix of strategies, including keyword research, content creation, and technical adjustments, all aimed at making a website more attractive to search engines. The ultimate goal of SEO is to drive more organic traffic to a website, which can lead to increased sales and revenue. SEO consulting can provide tailored advice and strategies for specific challenges, enhancing online visibility and performance by aligning with search engine algorithms.

      Definition of SEO

      SEO is a multifaceted digital marketing strategy designed to improve a website’s ranking on search engines for specific keywords or phrases. It combines technical elements, such as website structure and coding, with creative aspects like content creation and user experience design. Analytical components, such as data analysis and performance tracking, are also crucial. Together, these elements work to enhance a website’s visibility, making it easier for potential customers to find and engage with the business online.

      Importance of SEO for businesses in Philadelphia

      In the bustling digital landscape of Philadelphia, having a robust online presence on search engine results pages is more important than ever. Local SEO plays a crucial role in enhancing a brand’s visibility within the community. Most consumers turn to search engines to find products and services, making SEO a critical tool for businesses aiming to reach their target audience. By investing in professional SEO services, Philadelphia businesses can improve their search engine rankings, attract more visitors to their websites, and ultimately boost their sales and revenue. Staying ahead of the competition in such a dynamic market requires a well-executed SEO strategy that ensures your business is easily found by those who need your products or services. The success and positive results of Philadelphia SEO clients highlight the effectiveness of these strategies.

      Brief history of SEO and its evolution

      Search Engine Optimization (SEO) has a rich history that spans over two decades. The journey began in the early 1990s with the launch of the first search engines, which created a new need for optimizing websites to rank higher in search results. In those early days, SEO was a rudimentary practice focused on keyword stuffing, meta tags, and link farming. These tactics were often enough to manipulate search engine rankings and drive traffic.

      However, the landscape of SEO changed dramatically in the early 2000s when Google introduced its groundbreaking algorithm. This algorithm revolutionized the way search engines ranked websites by considering factors such as content quality, link equity, and user experience. This shift marked the beginning of a new era in SEO, where creating high-quality content, link building, and building natural links became paramount.

      The 2010s brought further evolution with the rise of mobile devices, social media, and voice search. Search engines began to prioritize mobile-friendly websites, recognizing the growing number of users accessing the internet via smartphones and tablets. Social media platforms also emerged as essential channels for driving traffic and engagement, further diversifying the SEO landscape.

      Today, SEO is a complex and ever-changing field that requires a deep understanding of search engine algorithms, user behavior, and digital marketing strategies. A Philadelphia SEO company must stay up-to-date with the latest trends and best practices to deliver effective SEO services. By partnering with a knowledgeable and experienced SEO company, businesses can navigate the intricacies of SEO and achieve sustainable growth in the digital age.

      Benefits of SEO Services

      SEO services offer a multitude of benefits for businesses in Philadelphia, helping them thrive in a competitive market by improving conversion rates. Ecommerce SEO can assist businesses with stagnant growth by enhancing their online visibility. By leveraging expert SEO strategies, businesses can achieve significant improvements in their online presence and overall performance.

      Increased online visibility and credibility

      Optimizing a website through search engine marketing significantly enhances its online visibility and credibility, and hiring a reliable SEO company in Philadelphia can be crucial in achieving this. When a website ranks higher in search results, it attracts more visitors, leading to increased traffic and higher conversion rates. A strong online presence not only drives sales but also establishes a business as a leader in its industry. By consistently appearing at the top of search results, businesses can build trust and credibility with their target audience, fostering long-term customer relationships and loyalty.

      Improved website traffic and engagement

      A well-executed SEO strategy can significantly improve website traffic and engagement, leading to tangible benefits for businesses. By optimizing a website for search engines, a Philadelphia SEO company can enhance the website’s visibility, attract more qualified leads, and boost conversions.

      Increased website traffic and engagement directly impact a business’s bottom line. More visitors mean more opportunities for sales and revenue growth. Additionally, higher engagement rates indicate that users are finding the content valuable and relevant, which can lead to increased customer loyalty and repeat business.

      Moreover, a website optimized for search engines is more likely to provide a better user experience. This includes faster load times, mobile-friendly design, and easy navigation, all of which contribute to higher customer satisfaction. A Philadelphia SEO company can help businesses achieve these goals by implementing effective SEO strategies that drive real results. By focusing on both technical SEO and creative aspects of SEO, businesses can create a seamless and enjoyable experience for their users, fostering long-term relationships and loyalty.

      Enhanced brand reputation and customer trust

      A reputable Philadelphia SEO company can significantly enhance your brand reputation and customer trust by improving your online visibility and credibility. When your website consistently appears at the top of search engine results, it signals to potential customers that your business is a trusted authority in your industry. This increased visibility not only drives more traffic to your site but also builds trust and loyalty among your audience.

      By optimizing your website for search engines, a Philadelphia SEO company can help you establish a strong online presence. This involves creating high-quality, relevant content that resonates with your target audience and showcases your expertise. As your website climbs the search engine rankings, customers are more likely to view your brand as reliable and trustworthy, leading to increased customer loyalty and higher revenue.

      Investing in professional SEO services is a strategic move to enhance your brand’s reputation and foster long-term customer relationships. With a strong online presence, you can attract more customers, increase your revenue, and solidify your position as a leader in your industry.

      Choosing a Philadelphia SEO Company

      Choosing the right Philadelphia SEO company can be a daunting task, especially with so many options available. However, by considering the following factors and asking the right questions, businesses can make an informed decision that aligns with their goals and needs. Make sure to inquire about their SEO audit process to ensure comprehensive service.

      Factors to consider when selecting an SEO company

      1. Experience: Look for a Philadelphia SEO company with a proven track record of delivering successful SEO campaigns. Experience in the industry indicates a deep understanding of SEO strategies and the ability to adapt to changing algorithms.
      2. Expertise: Ensure the company has expertise in your industry and understands your business goals. An SEO company familiar with your market can tailor strategies to meet your specific needs.
      3. Services: Consider the range of SEO services offered, including keyword research, on-page optimization, link building, content creation, and content marketing. A comprehensive suite of services ensures all aspects of SEO are covered.
      4. Reputation: Check online reviews, testimonials, and case studies to gauge the company’s reputation and credibility. Positive feedback from previous clients is a good indicator of reliable service.
      5. Communication: Ensure the company has a clear and transparent communication process, including regular reporting and updates. Open communication is crucial for tracking progress and making necessary adjustments.

      Questions to ask potential SEO companies

      1. What is your approach to SEO?: Understand the company’s SEO strategy and how it aligns with your business goals. A clear and well-defined approach indicates a structured plan for success.
      2. What services do you offer?: Clarify the range of SEO services provided and how they will be implemented. Comprehensive services ensure all aspects of SEO are addressed.
      3. How will you measure success?: Ensure the company has a clear understanding of how to measure the success of the SEO campaign. Metrics such as organic traffic, rankings, and conversions should be tracked and reported.
      4. What is your experience in my industry?: Understand the company’s expertise in your industry and how it will benefit your business. Industry-specific knowledge can lead to more effective strategies.
      5. Can you provide case studies and testimonials?: Review the company’s past work and client testimonials to gauge its credibility. Success stories from similar businesses can provide confidence in the company’s abilities.

      Red flags to watch out for

      1. Guaranteed rankings: Be wary of companies that guarantee rankings, as this is not a realistic or sustainable promise. SEO is a long-term process with no absolute guarantees.
      2. Low-quality content: Be cautious of companies that produce low-quality content, as this can harm your website’s credibility and user experience. Quality content is essential for effective SEO.
      3. Link schemes and black hat SEO: Avoid companies that engage in link schemes or black hat SEO tactics, as this can lead to penalties from search engines. Ethical link-building practices are crucial for sustainable success.
      4. Lack of transparency: Be wary of companies that lack transparency in their communication and reporting processes. Open and honest communication is essential for a successful partnership.
      5. Unrealistic promises: Be cautious of companies that make unrealistic promises, such as overnight rankings or guaranteed traffic increases. SEO requires time and effort to achieve lasting results.

      By carefully evaluating potential SEO companies and asking the right questions, businesses can find a reliable partner to help them achieve their digital marketing goals.

      What to Expect from a Philadelphia SEO Company

      When partnering with a Philadelphia SEO company, you can expect a comprehensive suite of services designed to boost your online visibility and drive more traffic to your website. These services typically include:

      • Keyword Research: Identifying the most relevant and high-traffic keywords for your business to target, ensuring your content aligns with what potential customers are searching for.
      • On-Page Optimization: Enhancing your website’s content, meta tags, and structure to make it more attractive to search engines and improve its ranking.
      • Technical SEO: Addressing technical aspects of your website, such as improving its crawlability and indexability, to ensure search engines can easily access and understand your content.
      • Content Marketing: Creating high-quality, engaging content that attracts links, shares, and drives organic traffic to your site.
      • Link Building: Developing a strategy to acquire high-quality backlinks that increase your website’s authority and improve its search engine ranking.
      • Regular Reporting and Communication: Keeping you informed of your campaign’s progress through detailed reports and regular updates, ensuring transparency and alignment with your business goals.

      By leveraging these services, a Philadelphia SEO company can help you achieve significant improvements in your online presence and overall performance.

      Expertise in search engine optimization services

      A Philadelphia SEO company should possess extensive expertise in search engine optimization services to deliver effective results. This includes:

      • Understanding of Search Engine Algorithms and Guidelines: Staying up-to-date with the latest changes in search engine algorithms and adhering to best practices to ensure your website remains compliant and competitive.
      • Knowledge of Keyword Research and Analysis Tools: Utilizing advanced tools to conduct thorough keyword research and analysis, identifying the most valuable keywords for your business.
      • Experience with On-Page Optimization and Technical SEO: Implementing on-page optimization techniques and addressing technical SEO issues to enhance your website’s performance and visibility.
      • Ability to Create High-Quality, Engaging Content: Developing compelling content that resonates with your audience, attracts links, and drives organic traffic.
      • Understanding of Link Building Strategies and Tactics: Employing ethical link-building practices to acquire high-quality backlinks that boost your website’s authority and ranking.
      • Familiarity with Analytics and Reporting Tools: Using analytics and reporting tools to track your website’s performance, measure the success of your SEO efforts, and make data-driven decisions.

      By partnering with a Philadelphia SEO company that has this level of expertise, you can ensure your business receives the highest quality SEO services and achieves sustainable growth in the digital landscape.

      Personalized approach to SEO strategy

      A Philadelphia SEO company should take a personalized approach to SEO strategy, tailoring their services to meet your specific business needs and goals. This involves:

      • Conducting a Thorough Analysis of Your Website and Online Presence: Assessing your current website performance, identifying strengths and weaknesses, and uncovering opportunities for improvement.
      • Identifying Your Target Audience and Their Search Behavior: Understanding who your potential customers are, what they are searching for, and how they interact with your website.
      • Developing a Customized SEO Strategy: Creating a tailored SEO plan that aligns with your business objectives, focusing on the most effective tactics to achieve your goals.
      • Providing Regular Reporting and Communication: Keeping you informed of your campaign’s progress through detailed reports and regular updates, ensuring transparency and alignment with your business goals.

      By adopting a personalized approach, a Philadelphia SEO company can deliver more effective and targeted SEO services, helping your business achieve its digital marketing objectives.

      Regular reporting and communication

      A Philadelphia SEO company should provide regular reporting and communication to keep you informed of your campaign’s progress. This includes:

      • Monthly or Quarterly Reports: Detailed reports on your website’s traffic, rankings, and conversions, providing insights into the effectiveness of your SEO efforts.
      • Regular Email or Phone Updates: Frequent updates on your campaign’s progress, ensuring you are always aware of the latest developments and any necessary adjustments.
      • Access to Analytics and Reporting Tools: Providing you with access to advanced analytics and reporting tools, allowing you to track your website’s performance and make data-driven decisions.
      • Ongoing Communication: Maintaining open lines of communication to ensure your SEO strategy remains aligned with your business goals and to address any questions or concerns you may have.

      By ensuring regular reporting and communication, a Philadelphia SEO company can build a strong, transparent partnership with your business, fostering trust and collaboration for long-term success.

      When you need a Philadelphia SEO company - Call TESSA at 800.586.1553

      SEO Marketing
      SEO Marketing
      SEO Marketing
      SEO Marketing
      SEO Marketing

      Judge on Results

      We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.

        Get more leads from an SEO partner trusted by both big and small companies!

        We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.

        • Customized Strategy

        • Real Measurable Results

        • Target 100's of Keywords

        • Expert Dedicated To You

        • Ever Evolving Campaign

        • Adwords & Facebook Ad Management

        Ready to grow your revenue?

        Double down with digital and double your leads.