Google Display Ads / Retargeting Ads / Custom Affinity Lists
Google Display Ads
With Google Display, we can target people who have visited your competition, forums etc.
Retargeting Ads
With Retargeting Ads, we can target people who have visited your website, which helps to increase conversions.
Custom Affinity Lists
We can work with you to define a list (Custom Affinity List) of the specific URLs of places that your target audience would regularly visit. We will then serve targeted Display ads to people on this list.
Frequently Asked Questions About Display and Retargeting Ads
What is the difference between display ads and retargeting ads?
Display ads put your brand in front of people who have not met you yet, chosen by interest, topic or the sites they visit. Retargeting shows ads only to people who already visited your website, which is why it usually converts at a much higher rate.
How soon does retargeting start working?
Retargeting needs an audience before it can run, so the tracking pixel goes on your site first and the campaign starts once enough visitors have been collected. On a site with steady traffic that is a matter of days rather than weeks.
Where will our ads actually appear?
Across the Google Display Network and the sites, apps and video placements inside it. We exclude the placements that waste budget, and you can review and veto categories or individual sites at any point in the campaign.
Will our ads follow people around forever?
No. We set frequency caps and audience membership durations so a visitor sees your ad a sensible number of times over a defined window. Unlimited retargeting irritates buyers and burns budget on people who already decided.
Do display and retargeting ads work for B2B?
Yes, particularly with custom affinity lists, where we define the specific sites and topics your buyers spend time on and serve ads there. B2B buying cycles are long and involve several people, which is exactly the situation retargeting is built for.
Display and retargeting advertising starts at $500 a month, plus the ad spend you pay the networks directly. Every engagement is scoped to your goals, so that is a starting point rather than a quote. See all TESSA prices or book a call for a figure for your own business.
