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Search engine optimization is constantly changing with different rules, guidelines and techniques that need to be applied. It can be difficult finding a DC SEO company that is always innovating their search engine techniques and content strategies in order to produce long-term results. The reason is that most Digital Marketing and SEO consultants are practicing old techniques that worked five years ago, but are no longer are valid with current SEO standards. TESSA is always innovating our Online Marketing techniques, changing and altering different advanced tactics so our clients’ websites rank high, attract potential customers, and maintain that high ranking into the future.

Many local SEO and Washington DC SEO firms may say they can rank your website quickly by using “secrets” that only they know about in the area. These secrets are typically just automated software that blast out backlinks and spin irrelevant, duplicated text. These techniques may rank a website quickly but that will be short-term, not the sort of durable, long-lasting placement that is essential for the future of your DC business. Having an SEO company in Washington DC create a customized SEO campaign using legitimate advanced techniques of Online Marketing that improve your organic search results is imperative for credibility, brand awareness, and customer conversion rate through website search engines such as Google.

Not only is being ranked well on the search engines good to obtain new visitors that may convert to clients, but it is also great for your company’s credibility. When someone makes an organic search locally in Washington DC for your business services, you want to make sure that your company website has the engaging, relevant content to rank well above your competition, clearly conveying to the prospective customer that your company is the best and only choice for them to click on. This will build trust automatically with your new visitor and begin a relationship with them that will last long, resulting in future purchases of your products and services.

TESSA has been in business for nearly two decades, accumulating vast experience serving clients with superior Washington DC search engine optimization and website design – though we’re always staying up-to-date on current SEO campaign trends, making sure that all our advanced techniques are aligned with modern SEO standards. The search engine indexes a website through an algorithm that takes hundreds of things into consideration, from original design to keyword-focused metadata. When the algorithm has an update, it is imperative that you are working with an SEO Washington DC agency that understands the algorithm update so any adjustments can be made to insure your ranking stays put. We at TESSA are always staying up to date and studying the future of SEO and Website Marketing so we can keep your message front-and-center to your target audience in Washington DC, making sure your website holds the attractiveness, originality, keywords, and back-end SEO to rank better than any competitor’s website.

TESSA is a proven, award-winning, dedicated Digital Marketing, Web Design and SEO company that is passionate about ranking our clients’ websites above their DC competition because our business relies on it. It is in our best interest to make sure you grow your business with a rank-raising, customer-converting SEO campaign, so we can prove to new clients that our methods and advanced techniques with a natural and organic approach works. There are many Washington DC SEO services available, but only one SEO agency makes sure your company enjoys long-lasting placement high in the SERPs: TESSA Marketing + Technology.

Need a top Washington DC SEO company? Call TESSA! 1-800-586-1553

Make the decision to increase your online profits from the Washington DC market. Turn to TESSA Marketing + Technology, a top award-winning SEO agency with nearly two decades of Website Marketing success stories for our clients. We deliver custom SEO strategy that helps build your online brand, lower bounce rate, get your essential message out there, and generate streams of revenue from the loyal customers you’ve won.

Content Marketing Is Part of Local SEO

Outside of the Digital Marketing industry, few people have more than the most basic understanding of what SEO is – and even fewer understand how a tailored, customized SEO campaign works best in the Greater Washington market.

That’s what TESSA Marketing + Technology is here for – to combine superior technological applications with relentless keyword research for the best on-site SEO strategies, all guided by TESSA’s nearly two decades of up-close, first-hand knowledge of how to win customers in the Washington DC marketplace. TESSA is the SEO firm you need to attract website traffic, increase Internet sales, and earn more Online Customer Conversions.

To convert a customer online simply means to successfully encourage a website visitor to perform your desired call-to-action (CTA). On e-commerce websites this CTA is making a purchase, but it could be any number of other actions you’d want them to make: Making an appointment. Calling for a free consultation. Signing up for your e-newsletter. Following your social media presence. Registering in sweepstakes for your huge prize giveaway.

Essentially, in order for your SEO strategy to perform optimally in DC, your website needs to be (at the same time) your best sales brochure and sales rep. On the WWW, your site must immediately and unambiguously communicate the most unique, distinguishing selling propositions about your business, offer a memorable user experience that promotes positive feelings toward your brand, and – just as immediately – relate what a visitor should do (right now!) to get for themselves some of what you’re selling.

So, how are more conversions accomplished? How does your company make more sales online? How can your e-commerce website be optimized to attract users with customized Google-whispering SEO to get noticed higher in the rankings – while also maximizing Conversion Rate of visitors into customers?

The answer is the magic of Content Marketing. Quality SEO agencies in DC all know that for more website traffic and lower bounce-rate, Content Is King. If your search marketing strategies don’t include original website content creation as part of an overhauled, enhanced user experience that funnels potential customers into brand-loyal clients – that is, if you’re not offering them something unique to look at, something novel and interesting and ahead-of-the-rest – your website is then far less likely to earn their business.

Make sure to compose plenty of engaging, original, keyword-focused, brand-reinforcing content – including text, alt text, captions, graphic design, social media portals, map and business directory links, embedded video and other multimedia – within a smartly designed, strategically developed website that conveys why customers in DC should do business with you…and makes it easy for them to do so.

Putting these strategies to use for your company requires no small investment of time by the SEO specialists. Whether we’re doing a full on-site audit or revamping a website for a modern SEO campaign, it takes performing exhaustive keyword discovery, keyword research, and search-engine volume analytics in order to come up with the best available search terms for which your company’s webpages could highly rank.

SEO attracts. Content converts. Customized white-hat SEO, Social Media Marketing and Digital Content Marketing by TESSA Marketing + Technology makes it happen. We turn What-If into What-Is for DC clients from small companies, non-profits, and big corporations, working to meet or exceed your business goals by relying on our custom, numbers-driven, multi-faceted, multi-surface approach that makes contact with prospective customers in your target market when they’re most able and willing to buy – when they’re doing an online search. As the top SEO firm in DC and Northern Virginia, TESSA helps you capture their attention and win their loyalty again and again.

Award-Winning SEO for Washington DC

It pays to call TESSA Marketing + Technology for custom local SEO site audit in Washington DC. The industry of optimizing websites for search engines is not very much older than we are as a Washington DC online marketing firm, so we’ve grown up learning the ins-and-outs of the Google algorithm, the balance of keyword density and content originality, the importance of consistent Name/Address/Phone number (NAP) listings from Yelp to Google My Business, the secrets of Latent Semantic Indexing (LSI) for effective Web-based Marketing, and hitting the ever-moving target for ranking webpages higher on SERPs. We’ve even helped clients see their website snippets featured in Google’s exclusive Position Zero, also known as the Answer Box.

It’s all added up to an array of professional awards and glowing reviews from SEO clients of TESSA. In addition to winning best-in-industry recognitions for our custom web design, marketing campaign strategy, and e-commerce development work from Hermes Creative and Horizon Interactive, TESSA has been honored as one of the Best SEO Experts In Washington DC according to Expertise.com, and was bestowed by testimonial-aggregator Rising Star Reviews as a #1 company in SEO.

To win against the competition in Washington DC, business owners need to implement smart, dynamic SEO campaigns that take Google analytics into account in order to meet specified marketing goals. TESSA is DC’s premier Internet Marketing agency for elevating your website’s selling power to the next level.

Make sure your message is seen online by the people you need to see it. Call TESSA, a trusted online marketing agency in Washington DC, at 703-214-9555, or 1-800-586-1553 elsewhere in the United States. Go with the multi-surface digital marketing methods and unbeatable technology knowledge of TESSA and get the best custom SEO experts in the National Capital Area.