Free Google Ad Dollars For Qualifying Websites
Stay Compliant With Click-Through Rate and Relevant Keywords
For eligible not-for-profit organizations, Google Ad Grants are an essential way to earn top-of-the-page status for a worthy cause, completely free. Every month, thousands of dollars of free Google Ad money are available for the taking – but only to those nonprofit orgs whose websites comply with Google’s special rules for proper SEO and SEM.
These rules include maintaining consistent click-through rates (CTRs) and using high-performing targeted keywords. The idea is to help nonprofit organizations of all kinds maximize their search results and reach a more receptive audience.
Google Ad Grants are earned by following three basic principles:
- the nonprofit’s website content is mission-based, focused and relevant
- the nonprofit’s website is high-quality and well-maintained
- the nonprofit’s Google Adwords account is actively managed
It isn’t just the search algorithm that’s always changing at Google. TESSA stays on top of the latest demands for search-engine optimization compliance to ensure you get found, convert visitors into donors and volunteers, and keep those all-important Google Ad Grants working for your nonprofit.
