Just building websites isn’t enough to increase your online visibility, bring in more organic traffic, and reach your target audience. No, when small businesses compete in Northern Virginia nowadays, they need more than a fancy website to win more customers and earn more sales.
If you’re not working with a top-rated, award-winning, Northern Virginia-based local SEO company like TESSA Marketing + Technology, you’re not getting the most business growth possible from your company’s digital presence.
Develop a superior online reputation and see a steady stream of new customers through a smart, customized, relentless Search Engine Optimization and Digital Marketing strategy implemented by TESSA.
What is Search Engine Optimization, Anyway?
And Why is TESSA Ranked So High Among Northern Virginia SEO & Digital Marketing Firms?
Search Engine Optimization (SEO) consists of an extremely varied set of tools and techniques which serve the purpose of improving the position of a website and its pages on organic and local search results, thereby enhancing online visibility, reaching its target audience and – for a Northern Virginia company like yours – increasing online sales.
The best SEO is dynamic SEO – meaning your digital marketing agency better be researching new, undervalued keywords constantly, producing new content marketing material regularly, and keeping up with the moving target that is the Google algorithm daily.
That’s why good, honest, white-hat Search Engine Optimization takes so much work to get results – and that’s why TESSA Marketing + Technology has been an award-winning SEO and Internet Marketing agency in Northern Virginia for years.
So What Is an SEO Campaign?
And How Do Clients Judge the Success of TESSA’s SEO Strategy?
An SEO campaign is a concerted, usually customized, typically long-term effort to utilize those tools and techniques in a strategic manner to produce better search results for clients.
It’s not a cookie-cutter, one-size-fits-all approach. Indeed, a good local search engine optimization (SEO) campaign demands focus and customization – meaning that for the best in SEO success, the first thing TESSA does is learn about your Northern Virginia business, discover how you can best connect with your target market here in Northern Virginia, and identify what differentiates your brand from your competitors.
Then we bring out the uniqueness of your company or organization through myriad online media that comprise aggressive, savvy SEO campaigns:
Ongoing Keyword Research
It used to be that you could stuff a bunch of relevant keywords on the front page of your company website and improve your rankings. No more. Google and Bing are too smart for that. That’s why TESSA performs regularly updated local keyword research to mine for undervalued keywords we can use in your website’s content. By understanding how Northern Virginia customers search for certain keywords, TESSA improves your website’s chances of making the first page of Google (and staying there).
Metadata (also known as technical seo)
Including titles and meta-descriptions optimized with keywords for individual pages.
Web Design
Customized, clever, fast-loading, search-engine-friendly web design (using WordPress or other professional web development platforms) that reinforces your company brand and branding elements, driving customers to your call-to-action from the first visit.
Content Marketing
On-page high-quality content that engages with customers and produces sales while also including the keywords that Google and other search engines like.
Social Media Marketing
Drive traffic to your company website and build an active online presence with engaging social media, and reinforce your brand and message across multiple platforms.
Local Link Building
Links show authority. Demonstrate that you’re a reliable, trustworthy leader in your industry with legitimate backlinks. Search engines like to see legit links, and your authority will enhance your search visibility.
Accessibility Across All Platforms
Nowadays, Google and other search engines like to see that your current website can be easily viewed and navigated on mobile devices – smartphones, tablets, etc. – as well as on laptop and desktop computers. Part of new-era SEO includes cross-platform accessibility, so customers can receive your message no matter what device they’re using.
Business Descriptions on Directory Listings
Your local SEO and online marketing strategy isn’t complete without completing your Google Business Profile and every other important business site, ensuring consistency in name, address, and phone number (NAP) on Google Maps and all business listings.
AI SEO and AI-Generated Responses
Modern SEO demands the use of artificial intelligence (AI). TESSA Marketing + Technology will help your company or organization incorporate AI into your website and digital marketing, so you can be more responsive to your potential customers’ inquiries and be more attractive to search engines’ algorithms.
Alright, then What Exactly Goes Into Digital Marketing?
Is TESSA Really a “Whisperer to the Search Engines” in the Northern VA SEO Business?
We’ll answer the second question first: Yes.
TESSA Marketing + Technology has won a parade of awards over years for our SEO success because we do our homework: We become intimately familiar with the search engines’ algorithms – primarily Google and Bing – and decipher what they’re looking for when ranking search results for Northern Virginia businesses.
Armed with our knowledge of what search engines want to see, TESSA’s acclaimed SEO experts put in the work to create customized Digital Marketing and SEO campaigns that hit your target audience in your local market.
TESSA’ s multi-faceted, multi-surface SEO campaigns deliver your business’ key selling points to potential customers where they’ll see your business. We utilize a variety of SEO tools such as:
Continual research to mine keywords
Keywords are the life-blood of Search Engine Optimization. You can stand out in a crowded Northern Virginia marketplace and earn significant business growth just by finding underused relevant keywords and using them to optimize your site.
On-page content marketing
The words on the page can turn a visit into sales. Engage with your customers, answer their questions and solve their problems, and you’ll earn sales as well as brand loyalty.
Email marketing
Email still matters, so email marketing is an effective way to introduce your business brand, drive traffic to your website and social media, and earn a steady stream of lead generation from your target audience in Northern Virginia.
Social media marketing
In Northern Virginia just like anywhere, people virtually live on social media. So a key part of TESSA’s digital marketing strategy is to reach people where they live – social media. Like with email marketing, it’s a great way to spread your message to potential customers and drive traffic to your site.
Link-building
Google and other search engines rely on perceived authority when compiling search results. Backlinks help create that authority. TESSA performs legitimate link-building to demonstrate the authority of that page.
Monitoring of reviews for online reputation management
Online, reputation management is everything. Just like real life, a bad reputation takes a long while to overcome – but a good rep is worth everything. TESSA aids your reputation management with review monitoring. Encourage your customers to help your company out by posting a five-star review on Google, Yelp, Angi, and other applicable business-review websites.
What Sets TESSA Above Other Search Engine Optimization Agencies in Northern Virginia?
We Show You (With Numbers) How Much Better Your Search Results Are
Much like Northern Virginia, the World Wide Web is a crowded place. It’s easy to get lost in a chaotic miasma of search results and social media posts.
You might think that the cluttered nature of the Web makes the success of an SEO campaign difficult to measure – but we recommend against thinking that. In fact, TESSA is different from many other Northern Virginia digital marketing firms because we demonstrate exactly how much better your websites’ search engine rankings are – page by page, for all the targeted keywords in your SEO campaign.
As an award-winning full-service Internet marketing agency, TESSA does a lot more than design a custom website and optimize it for major search engines. We harness the power of all aspects of digital marketing – SEO campaigns, web design, content marketing, link building, social media management, email marketing, Google ads, reputation management, and more – to specialize in the most effective, search-engine-friendly SEO services Northern Virginia companies can get.
SEO Success in Northern Virginia Means More Sales
For the Best Search Results in Northern VA, Call TESSA at 1-800-586-1553
So what do you do when you’re in need of services offered by local businesses in the Northern VA and Washington DC region, but you don’t know which one? For example, when you need a top-quality home contractor in Great Falls, or a reputable moving company in Tysons Corner, or the best restaurants in Northern VA?
Of course, you jump on Google and search for a business near you that’ll provide the services you’re looking for at a price you’re willing to pay.
Well, that’s exactly what your Northern Virginia customers do, too. So make sure they find your business website when they search Google for the services you provide. Make the investment in an optimized website with on-page content marketing and back-end search engine optimization – and reap the rewards of higher search results, enhanced online visibility, more clients, more sales, and more revenue from the Web.
When you need better SEO, Northern VA companies count on TESSA Marketing + Technology.
Award-Winning SEO Expertise for Years
TESSA Is Perennially Recognized for Effective SEO Strategies
We’ve achieved long-term success in the SEO game by helping our fellow Northern Virginia businesses attract real leads and convert visitors, so they reach their business goals. It’s especially nice when the industry takes notice of that success.
Over the years, the TESSA Marketing + Technology team has been awarded a plethora of honors and recognitions for our SEO strategies. Those awards include:
- New York Digital Awards
- Hermes Creative Awards
- Vega Awards
- Muse Creative Awards
- Expertise.com (for being the top SEO agency in the city of Arlington VA)
- Rising Star Reviews
- Horizon Interactive Awards
Receiving such prestigious awards for our business shows that TESSA knows what it takes for our clients to beat their online competition. Let us show you how to attract more leads and generate more commerce from your digital marketing investment.
Call or message TESSA today for your free consultation. Let us give your company the boost you need with our highly acclaimed, always effective Northern VA SEO strategies.
