Just building websites isn’t enough to increase your online visibility and reach your target audience. No, when small businesses compete in Northern Virginia nowadays, they need more than a fancy website to win more customers and earn more sales.
If you’re not working with a top-rated award-winning Northern Virginia-based local SEO & digital marketing agency like TESSA Marketing + Technology, you’re not getting the most business growth possible from your company’s digital presence.
Develop a superior online reputation and get that steady stream of new customers through a smart, customized, relentless Search Engine Optimization and Digital Marketing strategy implemented by TESSA.
Search Engine Optimization (SEO) consists of an extremely varied set of tools and techniques which serve the purpose of improving the position of a website and its pages on organic and local search results, thereby enhancing online visibility, reaching its target audience and – for a Northern Virginia company like yours – increasing online sales.
The best SEO is dynamic SEO – meaning your digital marketing agency better be researching new, undervalued keywords constantly, producing new content marketing material regularly, and keeping up with the moving target that is the Google algorithm daily.
That’s why good, honest, white-hat Search Engine Optimization takes so much work to get results – and that’s why TESSA Marketing + Technology has been an award-winning SEO and Internet Marketing agency in Northern Virginia for years.
An SEO campaign is a concerted, usually customized, typically long-term effort to utilize those tools and techniques in a strategic manner to produce better search results for clients.
It’s not a cookie-cutter, one-size-fits-all approach. Indeed, a good local SEO campaign demands customization – meaning that for the best in SEO success, the first thing TESSA does is learn about your Northern Virginia business and identify what differentiates your brand.
Then we bring out your company’s uniqueness through myriad online media that comprise aggressive, savvy SEO campaigns:
Including titles and meta-descriptions optimized with keywords for individual pages.
Customized, clever, fast-loading, search-engine-friendly web design (using WordPress or other professional web development platforms) that reinforces your company brand and branding elements, driving customers to your call-to-action from the first visit.
On-page text content that engages with customers and produces sales while also including the keywords that Google and other search engines like.
Drive traffic to your company website and build an active online presence with engaging social media, and reinforce your brand and message across multiple platforms.
Your local SEO and online marketing strategy isn’t complete without completing your Google My Business and every other important business site, ensuring consistency in name, address, and phone number (NAP) across them all.
We’ll answer the second question first: Yes.
TESSA Marketing + Technology has won a parade of awards over years for our SEO success because we do our homework: We become intimately familiar with the search engines’ algorithms – primarily Google and Bing – and decipher what they’re looking for when ranking search results for Northern Virginia businesses.
Armed with our knowledge of what search engines want to see, TESSA’s acclaimed SEO experts put in the work to create customized Digital Marketing and SEO campaigns that hit your target audience where they’ll see your business, using tools like:
Keywords are the life-blood of Search Engine Optimization. You can stand out in a crowded Northern Virginia marketplace and earn significant business growth just by finding underused relevant keywords and using them to optimize your site.
The words on the page can turn a visit into sales. Engage with your customers, answer their questions and solve their problems, and you’ll earn sales as well as brand loyalty.
Email still matters, so email marketing is an effective way to introduce your business brand, drive traffic to your website and social media, and earn a steady stream of lead generation from your target audience in Northern Virginia.
In Northern Virginia just like anywhere, people virtually live on social media. So a key part of TESSA’s digital marketing strategy is to reach people where they live – social media. Like with email marketing, it’s a great way to spread your message to potential customers and drive traffic to your site.
Google and other search engines rely on perceived authority when compiling search results. Backlinks help create that authority. TESSA performs legitimate link-building to demonstrate the authority of that page.
Online, reputation management is everything. Just like real life, a bad reputation takes a while to overcome – but a good rep is worth everything. TESSA aids your reputation management with review monitoring. Encourage your customers to help your company out by posting a 5-star review on Google and other business-review websites.
Much like Northern Virginia itself, the World Wide Web is a crowded place. It’s easy to get lost in a chaotic miasma of search results and social media posts.
You might think that the cluttered nature of the Web makes the success of an SEO campaign difficult to measure – but we recommend against thinking that. In fact, TESSA is different from many other Northern Virginia digital marketing firms because we demonstrate exactly how much better your websites’ search engine rankings are – page by page, for all the targeted keywords in your SEO campaign.
As an award-winning full-service Internet marketing agency, TESSA does a lot more than design a custom website with WordPress and optimize it for the major search engines. We harness the power of all aspects of digital marketing – SEO campaigns, web design, content marketing, link building, social media management, email marketing, Google advertising, reputation management, and more services – to specialize in the most effective, search-engine-friendly SEO Northern Virginia companies can get.
So what do you do when you’re in need of services offered by local businesses in the Northern VA and Washington DC region, but you don’t know which one? Like, you need a top-quality home contractor, or a reputable moving company, or the best restaurants in Northern VA? Of course, you jump on Google and search for a business near you that’ll provide the services you’re looking for at a price you’re willing to pay.
Well, that’s exactly what your Northern Virginia customers do, too. So make sure they find your business website when they search Google for the services you provide. Make the investment in an optimized website with on-page content marketing and back-end search engine optimization – and reap the rewards of higher search results, enhanced online visibility, more clients, more sales, and more revenue from the Web.
We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.
We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.
