SEO Consultant Northern Virginia

What Goes Into a Complete Search Engine Optimization (SEO) Strategy?

Some of the Integral Components of Improving Your Company’s Online Visibility

In today’s business environment, local businesses need to invest in local SEO services. It’s part of doing business nowadays – because it’s simply the best way to reach your target audience and find more potential customers.

Indubitably, the most effective way to attract a steady stream of those customers and earn more sales online is with a dedicated, dynamic search engine optimization (SEO) campaign. But what does that mean, anyway?

After all, when the SEO specialists at TESSA provide SEO services, what exactly are we doing that produces more search engine traffic – and therefore more sales?

That’s a great question! And the answer is: A lot. Here’s a partial list of the search engine optimization and digital marketing techniques TESSA uses to raise your search engine rankings and boost your web traffic:

• Ongoing keyword research (to mine for undervalued keywords)
• Online business listings (to ensure consistency and accuracy of name, address, and phone number (NAP))
• Metadata (including keyword-optimized meta-descriptions and page title tags)
• On-page SEO (including keyword-optimized, unique, high-quality content with easy-to-follow calls-to-action)
• High-authority white-hat backlinks to build legitimacy (Google and other search engines love legitimate backlinks!)

Keep in mind, none of the above methods are set-it-and-forget-it – and all of them tie into each other. Search engine optimization demands a wholistic, cohesive strategy in which each component reinforces the others. To get the best results with an organic SEO campaign, a Northern Virginia SEO company like TESSA must constantly stay on top of keyword research, of content marketing, of business listings, and everything the Google algorithm takes into account.

We’re the Seasoned Experts in Northern Virginia Local SEO and Digital Marketing

TESSA Has Been Generating Better Organic Search Results for Northern Virginia’s Small Businesses Since 2012

We’re your Northern Virginia neighbors. TESSA Marketing + Technology is headquartered in NoVA, and we’ve built a successful digital marketing agency by serving clients who also serve the Northern VA area. We’re a true local small business, and we’ve been optimizing websites and producing improved ranking reports for small businesses for a long time.

What’s the advantage of hiring a Northern VA SEO company? We know the business environment you’re competing in . . . because we compete (and succeed) in the same business environment. So we understand the local SEO strategies that’ll work in your target market . . . because that’s our target market too.

• Arlington County (Rosslyn, Ballston, Fort Myer, Shirlington)
• Fairfax County (Vienna, Great Falls, Herndon, Reston, Chantilly, Centreville, Alexandria, Springfield, Falls Church)
• Loudoun County (Sterling, Ashburn, Dulles, Leesburg, Middleburg, Purcellville, Round Hill, Lovettsville)
• Prince William County (Woodbridge, Quantico, Dumfries, Dale City, Manassas, Gainesville, Bristow, Haymarket)
• Fauquier County (Bealeton, Remington, Warrenton, Opal, Marshall, Catlett, The Plains, Upperville)
• Stafford County (Aquia Harbour, Garrisonville, Berea, Falmouth, Wallace’s Corner)

TESSA can help any Northern Virginia small business improve its online visibility with higher rankings on major search engines.