Having a well-optimized website that the search engines love can mean everything to a small business in Northern Virginia. The proof is in the data. Search results on Google and Bing are simply better with a custom-designed search-engine optimization (SEO) campaign.
And SEO campaigns are what the experienced, award-winning SEO experts at TESSA Marketing + Technology do best.
We’re a full-service boutique Internet marketing agency. That means we offer the complete array of digital marketing services that are perfectly suited to help a non-profit, a small business, or a major multinational corporation enhance its online visibility, give a boost to its reputation management, and earn higher lead-generation totals.
It’s simple and straightforward: TESSA Marketing + Technology offers clients a rare combination of technological expertise and marketing know-how. Especially in our home area of Northern VA – where we’ve helped many small businesses achieve more success and sales through a dedicated, customized SEO strategy – utilizing our marketing acumen in determining every company’s unique sales proposition (USP) that captures their potential customers’ attention … then drawing out that uniqueness through individualized brand development, messaging, advertising, web design, and (always) dynamic search engine optimization.
So how do we do it? That is, what are the components of our suite of digital marketing offerings?
Nowadays, small businesses around Northern Virginia can play big when they use the power of online marketing combined with constantly updated SEO strategies.
Increase your visibility online and give a serious boost to your social media presence with a tailored SEO campaign and comprehensive digital marketing by TESSA.
It’s a fallacy to say that the advent of Internet sales and e-commerce has dealt a death blow to small companies, the so-called mom-and-pop shops. Not true. In fact, search engines such as Google and Bing are a bit more democratic, a bit more of a meritocracy, than the cynical might expect. Therefore, any business – a curios shop, a home improvement contractor, a restaurant, or a real estate agency – stands more than a fighting chance of achieving success against powerful competition – if that business makes a smart investment in high-quality content and customized SEO campaigns.
Today people live in a world of search – so much so, we’ve turned “search” into a noun and “Google” into a verb. Your next customer is just a few relevant keywords away.
The secret is to compete on the equal playing field of the online marketplace, where your social media can introduce your company to a new generation of clients, or your web design might attract new visitors and convert them into customers, or your video production could go viral, or your SEO campaign shoots your company’s webpages up the search engines’ results. That‘s how you get seen online, by making a scene the search engines like. That’s how you build your brand and earn more customers in Northern VA and the Washington DC metro area.
Let’s say you’re looking for the best restaurants near Fairfax VA. You type in your choice of keywords, and you scan over the list of businesses that come up on Page 1. (Users hardly ever go on to Page 2 of their Google keyword searches.)
You find a restaurant in Falls Church where the description and photographs look extremely appetizing, and you click to see the menu and the rest of their site’s content. Right away, you’re met with landing pages that direct you to the menu, present you with special thank-you coupons, and show off a series of delectable dishes that make the mouth water.
That’s a Northern Virginia business that can compete with any in its market sector – thanks to quality content and local site optimization.
Hire TESSA Marketing + Technology, known as one of the best local SEO companies in Northern Virginia and Washington DC and discover the incredible benefits of better search engine results from customized SEO campaigns.
Search-engine optimization is a long-term investment. But eventually, when done proactively and smartly, optimizing websites is an investment that handsomely pays off.
Think of it as subtle, effective advertising – and think of each website URL as the canvas for that advertising, the real estate on which you park your multi-media billboard. What makes keywords such a success as an SEO tool is that they can be mixed in subtly within the distinguishing content on your websites, thereby 1) employing the natural-language keywords that Google wants to see on a site, nicely enmeshed within a bed of distinctive text, while 2) attracting the eyes of your prospective customers to the site, beginning the process of a sale.
The first initial of SEO might as well stand for “success,” because in today’s business environment in Northern VA and Washington DC, you can’t really succeed without it.
In reality TESSA Marketing + Technology has clients spread across the USA, and even a few customers around the world. Frankly, an award-winning Internet marketing agency like TESSA, offering the uncommon suite of digital marketing and SEO services that we offer, is an SEO company in high demand no matter where the business is located – whether that’s Centreville, Lorton, Manassas, Vienna, Great Falls, Woodbridge, Tysons Corner, or Fairfax VA.
But what’s just as real is our knowledge of (and love for) the Northern Virginia region we call home. We live here and do business here in NoVA, and many of our clients do too.
That gives us an extra edge of legitimacy when conducting a Northern Virginia SEO audit, or developing a brand strategy to resonate with the Northern VA market, or creating custom websites complete with content as though written by a local – because it is.
So call TESSA Marketing + Technology for superb SEO audits and strategies that turn more of your neighbors in Northern VA and Washington DC into more customers for your company.
We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.
We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.
