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It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. This blog is going into some detail about what we do on the website itself. As a Northern Virginia SEO company, TESSA works with local businesses to improve their Google, Bing, and Yahoo rankings and help them get more clients and customers.
On-site SEO is the foundation of any successful SEO campaign. Listed below, are some basic guidelines for on-site SEO. At TESSA, we go above and beyond these basic guidelines, when optimizing your website, including some very sophisticated strategies that we will be covering in later blog posts.
The content on each page should exceed 300 characters. Your target keywords should be included in the content multiple times in a natural manner. You may have heard the expression, “Content is King”. This refers to the critical importance of the content on a website. This includes text, images, links, and video. What the pages say about the business is what determines the worthiness of the search engines choosing the site as a relevant choice when someone types in their search criteria.
The title of the page should be limited to 70 characters and contain your target keywords at the beginning. A title tag is the text that describes a page and it shows up in browsers external websites, and search engine results. To optimize a website properly, the title tags should be consistent with the URL subject and content within the site.
The meta description of each page should be limited to 156 characters and include your target keywords. This should be written to entice people, as it will appear on the search results page.
You should include one H1 heading tag per page, utilizing your primary target keyword.
Image Alt Tags
Alt tags should be complete for images, using target keywords.
An ideal web page should do all of the following:
Offer unique content to the reader
Provide relevant and topic-specific information
Mention the subject throughout the website, in a natural way
At TESSA, we work with businesses to optimize their website on the pages themselves, as well as work our SEO magic off the site. This “off-site” SEO will be the subject of next week’s blog. It is clear when looking at this list of complex website development functions, it takes an expert to really do it right. Contact us for a consultation and let us show you how we can take your website from buried on the back pages of Google, to the top.