SEO Web Marketing

Multi-Surface Marketing + Technology.

Why Tessa?

TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

Contact Tessa 800.586.1553

    Internet Marketing Experts

    Pennsylvania Web Design

      When you’re running a business in Pennsylvania, Web Design is crucial. The best bet is to go with the Website Development and Branding Agency run by Pennsylvanians with more than a decade serving small companies and big businesses in PA: TESSA Marketing + Technology. As a leading web design agency, TESSA excels in creating strong brand identities and comprehensive web design services.

      As one of the top Pennsylvania web design companies, TESSA Marketing + Technology is dedicated to providing exceptional web design services tailored to the unique needs of businesses in the state.

      Our firm is proud of its Pennsylvania roots, so we know places like York and Hanover and Gettysburg as actual neighborhoods with real people, families and small businesses. We’ve helped many businesses across much of Pennsylvania to take full advantage of the business opportunities the Internet provides, like 1) creating corporate websites, customized from front-end user interface to back-end customer database, 2) generating new and renewed web traffic with smart, well-researched SEO and split-ad PPC, 3) rise in the Google rankings for search terms Pennsylvania consumers actually search for, 4) open a new avenue of communication with your market and a new stream of revenue for your company. As a business owner, you face numerous challenges, and TESSA is here to support you with our expertise. The web designers on staff at TESSA Marketing + Technology strive to identically match the websites we produce with the exact brand, message and mission you wish to reinforce, one that reveals your company’s raison d’etre and unique selling proposition. Accomplishing this goal may require TESSA holding multiple interviews and frank discussions about the website’s initial iterations, relying heavily on feedback from the client during the creative process. We pair our web design with digital marketing services to drive traffic and achieve measurable results.Whatsoever style you desire, that shall be the impression thus left upon the visitor whence they view your website, whether that be cutesy and whimsical, or serious, scholarly and straightforward. TESSA works to identify what separates your company from its Pennsylvania competitors, then we embellish those uniquenesses via Web Design and other methods of Online Digital Marketing to attract and win business – whether that means more calls for appointments, more foot traffic to your restaurant, or more web traffic to your website’s cart. As a marketing company, TESSA navigates digital marketing efforts and marketing strategies to maximize returns on investment and achieve significant revenue growth.

      Web Design

      Check out some of the best examples of TESSA’s custom Web Design work on our portfolio gallery hosted at TESSA.tech/technologies/website-design. Each new website was developed as a customized project in close coordination with the client, and is reflective of their brand and business model while being respective of their target market, budget, and technological needs.

      Find out how superior web design by TESSA turns what-if into what-is for Pennsylvania businesses. Call us at 1-800-586-1553 or complete the short form at TESSA.tech/about/contact-us to get your free initial meeting to discuss your specific marketing case. Our team will put together top technological know-how along with in-depth market knowledge to design and implement the most attractive, best branded, highest ranking company website to disseminate your distinct message online and to bolster your overall bottom line.

      It takes a company whose recent roots trace back to Hanover and York County to understand what it takes to make it as a Pennsylvania business, and it’s the same reason TESSA Marketing + Technology has been doing business as one of the premier Web Design Companies in Pennsylvania and Internet Marketing Service providers in Pennsylvania for nearly the entire 21st century: We know how to make the connection between what your company offers, and the customers willing to pay you for it.

      What is Web Design?

      Web design is the art and science of creating and building websites, encompassing everything from layout and visual elements to user experience. A crucial aspect of web design is defining the site architecture, which determines the interrelation of content and features, supporting the creation of an intuitive user interface and navigation structure. It requires a blend of technical skills, such as coding and web development, and creative talents, like graphic design and branding. A well-crafted website should not only be visually appealing but also intuitive to navigate, delivering a clear and compelling message to its visitors. In the realm of digital marketing, web design plays a pivotal role, significantly influencing a business’s online presence and reputation.

      Benefits of Good Web Design Services

      Investing in good web design can yield numerous advantages for your business, including:

      • Increased Credibility and Trust: A professionally designed website fosters trust and credibility among potential customers.
      • Improved User Experience and Engagement: A user-friendly site keeps visitors engaged and encourages them to explore more.
      • Enhanced Brand Recognition and Identity: Consistent and appealing design elements strengthen your brand’s identity.
      • Increased Conversions and Sales: An optimized design can lead to higher conversion rates and sales.
      • Better Search Engine Optimization (SEO): A well-structured site improves your visibility on search engines, driving more organic traffic.
      • Competitive Advantage: Stand out from competitors with a superior web presence.

      A well-designed website also positions your business as an industry authority, providing a platform to showcase your products and services effectively.

      Choosing a Web Design Company

      Choosing the right web design company can be a daunting task, especially with the numerous options available in Pennsylvania. When selecting a web design company, it’s essential to consider several factors to ensure you find the right partner for your business. Here are some key considerations:

      • Experience: Look for a web design company with extensive experience in creating websites for businesses in your industry. An experienced company will understand the unique challenges and opportunities within your sector and can tailor their services accordingly.
      • Portfolio: Review the company’s portfolio to see examples of their previous work. This will give you an idea of their design style, quality, and versatility. A diverse portfolio indicates the ability to adapt to different client needs and preferences.
      • Services: Ensure the company offers a range of services, including web design, web development, and digital marketing. A comprehensive service offering means they can handle all aspects of your online presence, from creating a visually appealing website to driving traffic and conversions.
      • Reputation: Check online reviews and ask for referrals to gauge the company’s reputation and level of customer satisfaction. Positive feedback from past clients is a strong indicator of reliability and quality.
      • Communication: Evaluate the company’s communication style and ensure they are responsive to your needs and concerns. Effective communication is crucial for a successful partnership, as it ensures that your vision and goals are clearly understood and implemented.

      By considering these factors, you can find a web design company that understands your business goals and can create a website that effectively represents your brand and drives results.

      Web Development Process

      The web development process involves several stages, from planning and design to development and launch. Here’s an overview of the typical web development process:

      1. Planning: This initial stage involves defining the project scope, goals, and timeline. It’s crucial to have a clear understanding of what you want to achieve with your website and how it will support your business objectives.
      2. Design: In this phase, the web design company creates a visually appealing and user-friendly design concept. This includes selecting color schemes, typography, and layout that align with your brand identity.
      3. Development: Once the design is approved, the development phase begins. This involves building the website using HTML, CSS, and JavaScript. The web development team ensures that the site is functional, responsive, and optimized for performance.
      4. Testing: Before the website goes live, it undergoes rigorous testing for functionality, usability, and compatibility across different devices and browsers. This step is essential to identify and fix any issues that could affect user experience.
      5. Launch: After successful testing, the website is launched and made available to the public. The web design company will handle the technical aspects of the launch to ensure a smooth transition.
      6. Maintenance: Post-launch, ongoing maintenance and updates are necessary to keep the website secure and up-to-date. This includes regular backups, security checks, and content updates to ensure the site remains relevant and functional.

      A good web design company will work closely with you throughout the development process to ensure your website meets your business needs and goals.

      Importance of Mobile-Friendly Web Design for Mobile Devices

      In today’s digital age, the majority of internet users access websites via mobile devices, making mobile-friendly web design essential for any business. A mobile-friendly website is designed to be responsive, meaning it adapts seamlessly to different screen sizes. This ensures that your site is easy to navigate and use, regardless of the device. Moreover, mobile-friendly web design is crucial for SEO, as search engines prioritize mobile-optimized websites in their rankings. Ensuring your website is mobile-friendly not only enhances user experience but also boosts your online visibility.

      Web Design Trends

      Web design is a dynamic field, constantly evolving with new trends. Some of the current trends include:

      • Minimalism and Simplicity: Clean, uncluttered designs that focus on essential elements.
      • Bold Colors and Typography: Eye-catching colors and fonts that make a statement.
      • Incorporation of Video and Animation: Engaging multimedia elements that capture attention.
      • Focus on User Experience and Accessibility: Designs that prioritize ease of use and inclusivity.
      • Use of Artificial Intelligence and Machine Learning: Advanced technologies that enhance functionality and personalization.
      • Increased Use of Mobile-First Design: Prioritizing mobile users in the design process.

      These trends help create modern, engaging websites that provide an exceptional user experience.

      Web Design Costs and Timeline

      The cost and timeline of a web design project can vary depending on the complexity of the project, the number of pages, and the features required. A good web design company will provide a detailed estimate and timeline for your project, ensuring transparency and helping you manage your budget and expectations effectively.

      Search Engine Optimization (SEO)

      Search engine optimization (SEO) is the practice of enhancing a website’s visibility and ranking on search engine results pages (SERPs). This involves a mix of technical and creative strategies, including:

      • Keyword Research and Optimization: Identifying and using relevant keywords to attract search traffic.
      • On-Page Optimization: Optimizing meta tags, header tags, and other on-page elements.
      • Content Creation and Marketing: Producing valuable content that attracts and engages visitors.
      • Link Building and Outreach: Acquiring high-quality backlinks to improve authority.
      • Technical Optimization: Ensuring fast site speed, mobile-friendliness, and other technical aspects.

      SEO is a critical component of digital marketing, helping to increase online visibility, drive traffic, and boost conversions.

      Award Winning Web Design

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      Judge on Results

      We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.

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        We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.

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