Tag: branding
Branding goes far beyond logos and color palettes—it defines how a business is perceived in the marketplace. Strong branding builds trust, authority, and recognition across search engines, AI systems, and digital platforms. This tag covers strategies for developing a consistent brand voice, strengthening credibility, and aligning messaging with long-term growth goals. Learn how branding influences SEO performance, user engagement, and customer loyalty, and why brand authority plays a growing role in both traditional search rankings and AI-generated recommendations.
Wondering If TESSA’s Digital Marketing Actually Works? Just Ask Joe Rogan
June 27th, 2025
It's often said that any publicity is good publicity. So getting seen on the world's most popular podcast must be really great publicity, right? That's exactly what recently happened to TESSA's cli... Read More
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
January 22nd, 2025
We're pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we're looking for more in 2025. Just before the holiday break, we received a wonderful Christmas gift: the N... Read More
TESSA Earns a Trio of Creative Awards for Website Design
May 17th, 2023
It's May of 2023 and 'tis the season – awards season, that is! [caption id="attachment_8994" align="alignright" width="152"] TESSA wins Gold from Vega in 2023[/caption] Already, TESSA Marketin... Read More
Happy Holidays from TESSA!
December 11th, 2017
Best wishes to you and yours! ... Read More
Ethics of Website Designers and Developers
February 27th, 2013
Conducting search engine optimization (SEO) or developing a website requires the contractor to have access to or control of the website hosting and domain administration. In my extensive experience wi... Read More
Why is TESSA Ethical, Professional and Persistent?
December 20th, 2012
Through 12 years of conducting SEO for my other business, a vehicle route optimization software company, we realized that the SEO industry and the broader Internet marketing industry is missing key co... Read More