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Good Web Design Matters

One of the most important things for a business, especially a new one, is great web design. This can be what elevates you above the competition or pulls you down into virtual oblivion.
Web design is important because it is a reflection of you, your business and your products and services.

Websites are virtual shop windows, and as such they are the first point of contact between you and the customer. Lose their interest, and they’ll just move on. A good website, however, will give a positive impression and gain you new customers.

What Do We Mean By “Good Web Design”?

While different web designers will have their own opinions about what makes a good web design, there are parallels between them all. They’re all based on tried and tested web design principles that all result in aesthetically pleasing and easily navigable sites.

The design should give the visitor a sense of enjoyment and provoke their interest. It starts with the basics such as how your text and visual content are presented to give the users a great experience.

Good Web Design Makes the Product Understandable

The visitor should be able to easily get a clear idea of what you’re offering. It should be self-explanatory. The website needs to serve a specific purpose. It goes without saying that this purpose should be made immediately clear to the visitor the moment he or she lands on your page. Truth to be told there should be no confusion about the moot point your website represents.

Good Web Design Showcases the Product’s Uses

A good website will emphasize a product’s usefulness and ignore anything that will detract from that. The website should clarify for the visitor what value can be obtained from your products and services. The visitors should be able to quickly see the benefits of what you have on offer. It shouldn’t be merely a list of products, specs, and prices that doesn’t show the potential customer how they’ll benefit from your services.

Good Web Design is Aesthetically Pleasing

It’s vital that your website is attractive to look at because it will cause a potential customer to linger on there for a while. The reader needs to be able to navigate the site easily and find the different sections quickly.

Next, the content should be short and to the point, making it easy to read and absorb. It should not have any unnecessary visual clutter to distract or annoy the potential client. Any images or media used should be there for a specific purpose and should be relevant to the topic at hand, reinforcing the message. Even the font is important as it projects a professional image and your brand’s specific personality.

As you can see, there’s a lot that goes into making a successful and effective website. Our web designers at Tessa Marketing and Technology are experts in this game.
Contact us today and let us help you make your website into a tool that generates you paying customers and soaring profits!

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We believe in marketing magic, but we also know numbers don’t lie. Our process is predicated on your goals. Tell us what you need, we’ll deliver the proof you demand.

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Generate More Than Leads!

Your website is one of the most important dimensions of your brand. It may be the first interaction a prospect has with you. It goes beyond your business: it’s your personality, your credibility, your vision. If your website developer doesn’t understand your business, your marketing goals and your brand, your customers won’t either. Generate leads and brand loyalty. TESSA. Marketing + Technology.

  • Brand Strategy Workshop

  • Award Winning Designers

  • 100% Custom Designs

  • SEO "Baked In"

  • Wordpress & Magento Experts

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