Loading...

Web Development Company Washington DC

Our Web Development Company builds Websites that CONVERT!

Build Your Brand Online and Generate More Than Leads

Brand Strategy

As a business owner, you need to recognize that your brand encompasses far more than just your logo and name. It includes the whole experience that prospective clients and customers have with your business, with your products, and with your service.

TESSA Marketing and Technology are experienced in helping companies develop an effective brand strategy. We can help you define what your company stands for, what promises you as a business are making and what character you’re conveying.

Of course, we’ll also look at your logo, colors and slogan. Our creative team can help you use these elements to truly convey your company’s brand. All that done, we’ll also assist you with the everyday interaction your company has with clients and potential customers online.

TESSA’s Washington DC web design experts can help you formulate a long-term plan to create a successful brand so that you can achieve your goals. A company’s brand strategy needs to be well defined because it affects all areas of a business. The basic point is it needs to be directly in touch with consumer needs and desires as well as what the competition is offering.

Defining Goals

The first step in developing a brand strategy is to set business goals. We’ll help you examine why you want to create a new brand. These long-term objectives can then be used as a guideline for all your other branding efforts. Perhaps your aim is to reach a new audience.

If this is the case, you’ll have a different brand strategy from a company that is trying to take market share from a category leader. This is why the definition of your goal is the basic starting point for a new brand strategy.

Don’t Think Short-Term

Of course, when you’re building a business there are always short-term projects and strategies on the go. It’s important not to get too caught up in them though when trying to build a brand. You cannot build a brand in a day, so your brand strategy needs to focus on long term goals that sustain growth.

Most of the daily operations in marketing departments are based on project management. Brand managers tend to focus on getting a job done in time and within budget.

At TESSA Marketing and Technology, we see the importance of being brand architects who help you design a lasting structure of brand strategy and messaging. Without this foundation of a well-defined strategy for your brand, it is not likely to succeed.

Be Flexible

Although it’s important for your brand to stick to the strategy long-term, there is a place for flexibility as circumstances change. You need to be able to adjust with changing markets, competition and consumer’s needs.

We Can Help

Contact us today and see how our team of experienced digital professionals can help you define and build your brand. A well-defined, workable brand strategy is an essential part of any business’s marketing drive, and at TESSA we have the tools to help you build one. Feel free to ask for a consultation with our award winning web design company in Washington DC today.

Web Development Company Washington DC
Best Web Development Company Washington DC
Web Development Company
Web Development Company Services Washington DC

Process-Driven. Client-focused.

We believe in marketing magic, but we also know numbers don’t lie. Our process is predicated on your goals. Tell us what you need, we’ll deliver the proof you demand.

  • This field is for validation purposes and should be left unchanged.

Generate More Than Leads!

Your website is one of the most important dimensions of your brand. It may be the first interaction a prospect has with you. It goes beyond your business: it’s your personality, your credibility, your vision. If your website developer doesn’t understand your business, your marketing goals and your brand, your customers won’t either. Generate leads and brand loyalty. TESSA. Marketing + Technology.

  • Brand Strategy Workshop

  • Award Winning Designers

  • 100% Custom Designs

  • SEO "Baked In"

  • Wordpress & Magento Experts

  • Highly Secure

Get your free, no-obligation consultation!

See how we've improved our clients digital marketing results. Learn more »

OVERVIEW DC's Leading Website Designers & Developers See some examples of our work: web designers Magnificent Magento
Ecommerce Excellence
Custom Wordpress
Designs That Convert
Make an Impression web design company Air-Tech Systems General Recreation Inc
Akina Akina Animal Health Highly Customized Ecommerce Platform with SEO Built In Challenge: Create a comprehensive e-commerce website. Conduct SEO after its launch.

Solution: TESSA developed an advanced, interactive e-commerce website addressing Akina Animal Health’s vision and needs.

Results: TESSA’s completed e-commerce website for Akina Animal Health features interactive sections and links for veterinarians, pet parents, and others. Highlights include: A prescription referral form, a prescribe now section for fast online ordering, ability to search medications by name, a shopping cart, coupon code, integration with payment options like PayPal, a vet portal, a learning center, and shipping/delivery functionality. An aggressive content strategy and SEO campaign were implemented after launch.
Click Here
BACK TO PROJECTS
SCS Engineers SCS Engineers Custom Wordpress Website Design for 60+ Offices Nationwide Challenge: Create a new website, improve website traffic and search engine rankings, and train client staff on how to modify their website moving forward.

Solution: TESSA designed and developed a custom website for SCS Engineers, conducted advanced SEO keyword research, social media site set-up, monitored search engine ranking results and website traffic. TESSA also conducted a webinar series educating client staff on how to blog, add new content to the website, and related topics.
COMPLETELY CUSTOM WORDPRESS THEME CONTENT MGMT. POLICY & USER TRAINING CONTENT STRATEGY & ONSITE SEO VISIT PROJECT
BACK TO PROJECTS
Establishing Industry Thought Leaders Online
 reston-custom Reston Dental care Website, Logo and SEO for a Community Dental Practice in Reston Challenge: Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.

Solution: TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.

Results: The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
Visit Project WebSite
BACK TO PROJECTS
Reston Dental Reston Dental Care Challenge:Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution:TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results:The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
STREET ART KOMBUCHA ACTIVATED CHARCOAL MICRODOSING QUINOA VISIT PROJECT WEBSITE
BACK TO PROJECTS
Make an Impression Website, Logo and SEO for a Community Dental Practice in Reston
AirTech Air Tech System work hard & party hard We began in Fairfax City, Virginia, in 1987, co-founded by a couple of local guys named Ed Lambert and Craig Gaylor. AIR-TECH has grown quite a lot ever since, adding to our professional staff to handle customer appointments, dispatch emergencies and provide personal attention to each and every customer – many of whom we know by name!

The year was 1987. Ronald Reagan was the President, The Princess Bride was hot in theaters and the population of Northern Virginia was nowhere near what it is now. That’s also the year AIR-TECH Systems, Inc., was born.
VISIT PROJECT WEBSITE
BACK TO PROJECTS
Gen Rec General Recreation Website and SEO for a Commercial Playground Equipment Distributor Since 1973, General Recreation, Inc. has been a leading distributor of commercial park and playground equipment. Proudly serving PA, NJ, and DE; we have helped hundreds of community leaders and organizations build playgrounds that are safe, aesthetically pleasing and made to last. We offer a large assortment of commercial park and playground equipment, supported by expert and trusted services from site evaluation, playground design, installation and community build services. Whether your project will consist of an outdoor playground at a pre-school or a large community park, our experienced commercial playground experts will help you every step of the way.

Whether you are looking for replacement playground equipment parts, upgrading your facilities, or developing a commercial playground project from the ground up, we work closely with you to develop a plan and then assist you in implementing that plan. Through our close affiliations with the most reputable commercial recreation equipment manufacturers in the world and our network of installation experts, we offer an outstanding selection and complete solutions including planning, design and installation.
VISIT PROJECT WEBSITE
BACK TO PROJECTS