Get Cited by AI — Not Lost to It
The way buyers find businesses is changing faster than any shift since Google itself. Tools like ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews are now answering buyer questions directly — often without a single blue link. If your business isn’t cited in those answers, you’re invisible to a growing share of the market. Generative Engine Optimization (GEO) is how TESSA makes sure when customers ask an AI chatbot about your category, your brand is the one recommended.
GEO isn’t traditional SEO with a new name. Large language models rank and cite content very differently than Google’s algorithm — favoring structured data, authoritative sourcing, topical depth and clear, extractable answers. We’ve built a proven methodology that earns our clients mentions and “best of” placements in ChatGPT, Perplexity and Google AI Overviews — and we keep them there as models update.
What We Optimize For
Every major AI chat platform pulls from different sources and weights signals differently. We optimize your entire digital footprint so your brand shows up wherever your buyers are asking — whether that’s a quick ChatGPT question, a Perplexity research query or an AI Overview at the top of Google.
- ChatGPT & ChatGPT Search
- Google AI Overviews & Gemini
- Perplexity AI
- Claude, Copilot & emerging LLMs
- “Best of” and recommendation queries in your category
- Voice search & AI assistants
How Generative Engine Optimization Works
We start by mapping the real buyer questions being asked about your category — then audit which AI platforms currently cite you, which cite your competitors, and where the gaps are. From there, we restructure your content with clear answer formats, strengthen your entity signals across the open web (Wikipedia, authoritative directories, structured data), and publish deep, citation-worthy resources that LLMs can confidently pull from. The result is a brand presence that shows up in AI answers the same way it does in traditional search — by earning it.
Why This Matters Right Now
AI search isn’t a future trend — it’s already here. Studies show more than 60% of buyers are using AI chatbots as part of their research, and that number is climbing every month. The businesses investing in GEO today are locking in citation patterns that compound for years. The ones waiting are being erased from the conversation entirely. Every one of our GEO clients is currently cited as “best of” in their category by at least one major LLM — because we got there first.
Ready to Be the Answer?
Whether your buyers are asking ChatGPT who the best provider is, or asking Perplexity to compare options in your space, we’ll make sure your name is the one that comes up. Start with a free AI visibility audit — we’ll run your brand through the major LLMs and show you exactly where you stand versus your competitors. Book a 30-minute strategy session and let’s make sure AI is working for you, not against you.
