To us, AI isn’t just the future. AI is a big part of TESSA’s past and present, too.
We’re more than a Digital Marketing agency. Just like our name implies, TESSA Marketing + Technology lives on the leading edge of high-tech advances – and we always have been.
TESSA has been leveraging the awesome power of Artificial Intelligence (AI) to benefit our clients since long before AI was cool. Over the past couple years, while AI was evolving from a fun toy to a serious tool, TESSA already had many years of hands-on experience using AI to 1) boost your online visibility and keyword rankings with Google and other major search engines, 2) attract prospective customers with improved ad copy, and 3) create websites and online content that convert visitors into your paying customers.
A few advantages of TESSA’s usage of AI for Digital Marketing (DM) and Search Engine Optimization (SEO):
- More complete, more accurate interview notes
- Faster content production
- Faster, more advanced website development
- Faster code-testing
- Enhanced ability to scale up
- Faster and better DM insights from analyzing Large Language Model (LLM) datasets
- Faster and better SEO keyword research
- Faster and better decision-making by us humans
- Faster, better, and longer-lasting results
But while AI drives our work, it doesn’t do our work. (If it did, your DM and SEO results wouldn’t be as good or last as long.) Instead, we use AI to accelerate the work we produce with our (human) brains and hands, making us more efficient while earning better, sustained results for TESSA’s Digital Marketing clients.
After all, there’s just no replacing good old-fashioned human know-how.
How TESSA Teams Up with AI To Produce Consistent, Tangible, Positive Results
At this point in early 2026, any DM agency not using AI is trailing in the game. Since we’ve taken advantage of the power of AI for years now, TESSA is ahead of the game – and winning.
Typically, TESSA may prompt AI to generate some content – like a meta-description, or a pay-per-click advertisement, or a keyword-optimized landing page. But whatever AI spits out likely isn’t customized enough, relevant enough, or good enough to attain and maintain the results our client demands. That’s why every piece of Digital Marketing copy or content we produce goes through human-powered editing (and sometimes re-writing) before we deploy it as part of your strategic campaign.
Expertise still matters. And it always will.
For example, consider search intent. If our client has an e-commerce website selling sporting goods, AI can quickly write a landing page optimized for a keyword like “basketball goals.” But if the page talks about how to jump higher or improve your shot, that AI-written content isn’t answering the searcher’s question – so it’s not going to rank highly on Google, and it’s not going to convince website visitors to become customers and buy a new hoop. The page misses the searcher’s intent.
AI is only as good as the people using it. Many times, AI will make a suggestion that TESSA knows – from years of experience – will not work. You need the experienced team at TESSA to ensure that your online presence – from ads to pages to social media posts – speaks clearly to your prospective customers. As smart as AI can be, AI doesn’t know your key differentiators and unique selling propositions like the TESSA team does.
We combine the power of AI with the wisdom of our Digital Marketing team to get results…and win more business for our clients.
A TESSA AI Success Story: Gettysburg Museum of History (E-Commerce Website)
Let’s say you have a 20,000-page website designed to directly generate revenue through on-site sales – an e-commerce site. How do you possibly write keyword-optimized titles, descriptions, alt-text for images, and on-page content for each of those 20,000 pages?
Well, either cancel all your appointments and devote every waking hour of your life to the task…or use AI.
That’s what we’ve done with one of TESSA’s greatest success stories. The Gettysburg Museum of History has been a TESSA client for most of this decade. In that time, we’ve helped them reach new heights in online visibility, website visitors, and e-commerce sales. In the course of a year, organic traffic to GettysburgMuseumOfHistory.com increased five-fold and total visitors increased more than 1400% – to the point where GMH was spotlighted on a June 2025 episode of the Joe Rogan Experience podcast. The owner and curator of the Gettysburg Museum of History, Erik L. Dorr, credits TESSA for increasing sales and revenues to levels never achieved before.
TESSA produced those amazing results for GMH thanks in part to Digital Marketing efficiencies made possible by AI. We can do the same to boost your business’ online presence, attract and convert more customers, and accelerate your sales revenues.
Talk with TESSA About DM and SEO Made Better by AI
Thinking AI can help your business grow? We think so too! Please reach out to TESSA to find out exactly how our AI-driven Digital Marketing and Search Engine Optimization can contribute to your company’s growth.
- Call (703) 686-8158
- Send a message via TESSA.tech/about/contact-us
- Chat with our own AI bot, the AskMe Avatar, which we’ve completely trained to answer your questions and guide you to a custom-tailored Digital Marketing solution – whether that includes new websites, search engine optimization, or pay-per-click ad campaigns
Let’s talk about the role AI can play in boosting your business’ online visibility and sales – and be sure to ask about TESSA’s AI Search functionality that integrates the power of AI with the data of LLMs to help your prospective customers find just what they’re looking for. (That’s the best way to win them as loyal customers.)
Although TESSA’s been using it for years, it’s still only the beginning for AI. To get the most out of this fascinating technology, rely on the (human!) experts of TESSA Marketing + Technology to get the best Digital Marketing results possible.
