Prince Movers Case Study
Digital Marketing, SEO, PPC, and Website Refresh for Fast-Growing Relocation Company in Northern Virginia
Challenge:
Raise the profile and online visibility of Prince Movers in its Washington DC metro service area, and generate more qualified online leads through organic search and paid search ads.
Solution:
TESSA began by conducting a deep dive into Prince Movers’ unique selling propositions (USPs), drawing out key separators such as the company’s efficiency, courtesy, open communication, and extraordinary commitment to fellowship with its customers.
TESSA leveraged Prince Movers’ USPs to create a basic website refresh and launch tailored, multi-faceted campaigns of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Those SEO and PPC campaigns coordinated various Digital Marketing techniques including meta-data optimization, targeted ads, and keyword-optimized on-page content driving visitors to contact Prince Movers.
Results:
One month in, organic search traffic to PrinceMovers.com nearly doubled. Within a few more months, our client’s website ranked on Google’s top ten for 1,948 keywords and took the top spot for 105 keywords – after having just 158 keywords in the top ten prior to TESSA’s involvement.
Leads generated by organic search increased more than ten-fold in eight months, and Prince Movers’ cost-per-conversion decreased from $113 to $31, reflecting a much stronger ROI. Plus, traffic from all channels went from 550 sessions to 6,444 sessions and leads from all channels rose from 95 to 744 – all in less than a year.
“TESSA is a fantastic group to work with.” -Jon Prince, founder and president, Prince Movers Inc.
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