TESSA isn’t an ordinary marketing company. The reasons are in our full name: TESSA Marketing + Technology.
We’re a Northern Virginia SEO company that is as good at the marketing (branding and messaging to a target market) side as we are the technology (coding of websites and knowledge of search engine algorithms) side.
As such, we can really do more to produce a wholistic, multi-touch, multi-faceted digital marketing strategy that reaches your target audience wherever they’re looking – website, Google ads, social media, and so on – and deliver the unique, brand-identifying message that builds web traffic and generates more sales.
Our SEO process will work for your company because it’s worked for many other Northern Virginia companies of any type – restaurants, moving companies, chiropractors, dentists, contractors, attorneys, specialty providers, nonprofit organizations, and more. Our highly capable team of SEO experts works diligently to put out the relevant content that engages with and draws in your prospective customers in Northern VA.
Let’s see how much higher can boost your web pages up the search engine results for the most relevant keywords people are actually searching for.
TESSA Marketing + Technology has been honored with multiple awards for our professional Search Engine Optimization (SEO) services.
To name one, Expertise.com selected TESSA as the Best SEO Experts in Washington DC, which immediately puts us above many of the top SEO companies nationally.
For another, Rising Star Reviews ranked TESSA as “#1 in SEO” from a survey of online reviews, which means our customers are getting more customers and qualified leads from TESSA’s customized, multi-faceted digital marketing approach.
We’ve won other awards for other Internet marketing services, such as the Hermes Creative Award for business web design, and the Horizon Interactive Award for ecommerce websites. But it’s for our SEO services that we feel most honored, because that’s where the rubber meets the road in digital marketing: Getting your website found by more customers, and delivering the right message when they do find it.
Ever hear the phrase, “If it were easy, everybody would be doing it?” One “it” that definitely applies is SEO.
Search engines aren’t like you and me. They see a lot more on a website than meets the human eye. Search engines like Google and Bing pay attention to things like page titles, tags, alt-text, meta-data, even any keywords embedded within the website URL.
So your SEO company needs to optimize every aspect of your website in order to do an SEO campaign as thoroughly and comprehensively as possible. That’s how you’ll be rewarded by the search results.
Everything matters in search engine optimization. Hey, did you know that even the way you present your company name, address, and phone number is one of the most important ranking factors to the Google algorithm? Get it right and you have a chance at the first page; leave it wrong or inconsistent, and get penalized by Google. It matters.
Of course, landing on the first page of Google for the most searched-for keywords relevant to your Northern Virginia business is no small feat, but it can be done – with market insight, SEO expertise, attention to detail, and old-fashioned hard work.
SEO done right is SEO done a lot.
You often hear the term used by SEO companies and social media marketing agencies: “Content is king.” It’s true. What you put out there is what they see. And what they see will determine whether they buy.
Content marketing matters. Any marketing strategy intended to enhance the digital presence of a Northern VA business must include the creation and continual updating of good old content. From the text on the page to the graphic design around it, content really does matter.
But what does good content look like? What sort of content marketing gets rewarded by the Google algorithm and other search engines’ web analytics?
Consider these criteria when producing (or, better yet, having TESSA produce) content for your company website:
Is it distinguishing? Does it set your business apart from your competitors?
Is it duplicative? Does it mimic, copy, or closely resemble content found elsewhere online or elsewhere on your website?
Is it optimized by keyword research? Have you done the SEO basics of searching for undervalued keywords to use in your content?
Is it brand-reinforcing? Does your content parrot your slogans, key messages, even colors?
Is it interesting and engaging? Is your content fun, witty, easy to read and look at? Do your graphics give off the right message?
Does it answer a question or solve a problem? People scan webpages because they’re looking for answers. Be a resource of valuable, easy-to-use information.
Does it present a clear call-to-action? Make an appointment, sign up today, get a free consultation, add to cart, try us now.
Content matters a lot. Talk with TESSA about customized content for your website that perfectly accentuates your SEO campaign.
So SEO isn’t just one thing. In fact, even the individual components of SEO are themselves complicated concepts – like content marketing.
What other things are taken into account by solid SEO strategies? To list a few of the most essential services:
The beauty of Search Engine Optimization is how varied the solutions can be. One size never fits all in SEO. Companies in Northern Virginia need tailored, brand-distinguishing SEO campaigns to stand out above the competition and win business in this market.
If a Northern Virginia company wants to make money with its website, SEO is a necessary investment. But it pays to work with an SEO company who’s so good at Search Engine Optimization in Northern VA, they win awards for it.
Call TESSA today at 1-800-586-1553 or submit the short form at the bottom of this webpage, and let us put our No. 1 ranking to work for you.
TESSA is your proven, results-oriented, highly professional, award-winning NoVA SEO company. We’re the best return on investment you can get from your online marketing services.
We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.
We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.
