Effective date: April 24, 2026
This Privacy Policy describes how TESSA Marketing + Technology (“TESSA,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit https://tessa.tech (the “Website”) or interact with our products and services. We operate from 1751 Pinnacle Dr #600, McLean, VA 22102, United States. You can contact us at sales@tessa.tech or 1-703-951-4318.
Information We Collect
Information you provide directly
- Contact details (name, email, phone, company) when you submit a contact form, request a consultation, or book a strategy session.
- The content of any messages you send us, including queries typed into our AI-powered search and chatbot tools.
- Scheduling details when you book through our embedded Calendly tool.
Information collected automatically
- Technical data: IP address, browser type and version, device type, operating system, referring URL, pages viewed, session duration.
- Usage data: pages you visit, search queries, clicks, scroll depth, time of visit.
- Cookies and similar tracking technologies (see Cookies below).
Information from third parties
- Publicly posted Google review content shown on our Website through our review aggregation tool.
- Analytics data from Google Analytics 4.
How We Use Your Information
- Respond to your inquiries and deliver services you request.
- Schedule consultations and follow up on leads.
- Improve our Website, products, and content.
- Send marketing communications where you have opted in.
- Comply with legal obligations.
- Detect and prevent fraud, abuse, and security incidents.
AI and Chatbot Data Handling
Our Website includes AI-powered tools, including an AI-powered site search and an interactive AI chatbot assistant (“AskMe Agent”). When you interact with these tools:
- What is collected: the text of your queries or messages, and session context such as the page you were on and recent messages in the same conversation.
- How it is processed: your inputs are sent to third-party AI service providers we contract with. The AskMe Agent chatbot is powered by LiveAvatar (api.liveavatar.com). Our AI site search is powered by Cerebras and/or Ollama. These providers generate the AI response under their own data-handling terms.
- What is retained: queries may be logged on our servers for up to 90 days for analytics, quality improvement, and abuse detection.
- What we do NOT do: we do not use your AI queries to train foundation AI models, and we do not sell your AI interactions to third parties.
- How to opt out: you can avoid our AI tools by not submitting queries. To request deletion of past AI interactions associated with you, email sales@tessa.tech.
- Limitations: AI responses are generated automatically and may be inaccurate, outdated, or incomplete. Do not rely on them for legal, medical, financial, or other professional advice.
Cookies and Similar Technologies
We use cookies and similar technologies for:
- Essential functions — session management, form submission, and security. These are required for the Website to work.
- Analytics — measuring traffic and usage via Google Analytics 4.
- Performance — caching via WP Rocket and content delivery and security via Cloudflare.
- Marketing — retargeting and conversion tracking where applicable.
You can control cookies through your browser settings. Blocking essential cookies may impair Website functionality.
Analytics
We use Google Analytics 4 to understand how visitors use our Website. It collects information such as your IP address (anonymized by default), device type, browser, and pages viewed. For information about Google’s data-handling practices, see Google’s Privacy Policy. You can opt out of Google Analytics via the browser add-on at https://tools.google.com/dlpage/gaoptout.
Third-Party Services
We use the following third-party services that may process your personal information. Each has its own privacy policy governing the data they handle:
- Google — Analytics 4, Fonts, reCAPTCHA
- Cloudflare — content delivery and security
- Calendly — consultation scheduling
- LiveAvatar — AI chatbot processing
- Cerebras / Ollama — AI site search processing
- WP Mail SMTP — transactional email delivery
- WP Engine — hosting
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer period is required by law:
- Contact form submissions: 24 months from last interaction.
- AI site search and chatbot queries: 90 days.
- Analytics data: per our Google Analytics 4 retention settings (default 14 months).
- Marketing email lists: until you unsubscribe.
- Legal and accounting records: as required by applicable law (typically 7 years).
You can request deletion of your data at any time — see Your Rights below.
International Data Transfers
Our Website is hosted in the United States. If you access it from outside the US, your information will be transferred to and processed in the US. For transfers of personal data from the European Economic Area, the United Kingdom, or Switzerland, we rely on Standard Contractual Clauses or other lawful transfer mechanisms permitted under applicable law.
Your Rights (GDPR — EEA, UK, and Swiss residents)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your information (“right to be forgotten”).
- Restrict or object to our processing.
- Port your data to another provider.
- Withdraw consent you previously gave.
- Lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at sales@tessa.tech. We will respond within 30 days.
Your Rights (CCPA / CPRA — California residents)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and share.
- Request deletion of personal information we have collected.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information. We do not sell personal information.
- Limit the use of sensitive personal information.
- Not be discriminated against for exercising your rights.
Contact sales@tessa.tech to exercise these rights.
Children’s Privacy
Our Website is not directed to children under 13 (or under 16 in some jurisdictions), and we do not knowingly collect personal information from them. If we learn we have collected information from a child, we will delete it promptly.
Security
We use reasonable technical and organizational measures to protect personal information, including encryption in transit (TLS), access controls, and secure hosting with WP Engine. No system is entirely secure, and we cannot guarantee absolute security of information transmitted to us.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective date” at the top of this page indicates when it was last revised. Material changes will be communicated on our Website or via email where appropriate.
Contact Us
TESSA Marketing + Technology
1751 Pinnacle Dr #600
McLean, VA 22102
United States
Email: sales@tessa.tech
Phone: 1-703-951-4318
