Get Found Online! TESSA’s Customized Search Engine Optimization Works
Call TESSA and Work with a Leading Virginia SEO Company
More Web Traffic Means More Business Growth. Let’s Boost Those Search Results!
There’s nothing more powerful to a Virginia business’ bottom line than high search engine rankings – and nothing more devastating to a Virginia business’ prospects than a poor performance on Google.
Whenever a potential customer in Virginia searches on Google or Bing for products or services that you provide, you want two things to happen:
- Your company’s web pages appear nice and high on the Search Engine Results Page (SERP);
- Your company’s web design to show the visitor your key branding messages right away, presenting the call-to-action that converts them into customers.
Most people click on a result on the first page, and most of those people click on one of the top five results. Want to be one of them? The only way to boost your organic search engine rankings is with a customized, dedicated Search Engine Optimization (SEO) campaign.
Good SEO works well. It pays for your Virginia business to make a smart digital marketing investment with TESSA.
TESSA Gets Results on Search Engines – and We’ll Prove It
You’ll See (Numerically) Just How Well Our Digital Solutions Work
TESSA is not your typical Internet marketing agency. Why? Because we show you the results. When your website ranks higher for certain keywords, we’ll present you with the numbers. We want you to know our SEO services are working for your Virginia company.
Keep in mind, SEO is an ongoing process. The Google algorithm changes. Search trends change. Your business brand might be updated. All sorts of factors go into the SEO process. It’s a daily job, one that really does require an experienced, hands-on Virginia SEO company to provide customized online marketing strategies exclusively for your business.
So in addition to regularly supplying SEO data from search engines like Google and Bing, TESSA regularly connects with our digital marketing clients to ensure we’re up-to-date on their brand, key messages, and unique selling propositions. It’s just another way we take a full-service approach to every Virginia SEO strategy we undertake.
The Anatomy of a Custom SEO Campaign
How Do the Techniques of SEO Boost Your Rankings on Search Engines?
The first thing to understand is that Google looks at everything, so everything must be to Google’s liking in order to achieve the highest possible organic search engine results in Virginia.
So, as a full-service Virginia SEO company, TESSA takes care of everything. That means we make sure your online presence is as updated, as fresh, as accurate, as consistent, and as compliant with Google’s rules as possible.
To properly execute an SEO strategy, TESSA does all of the below and then some:
- Claim and update all online business listings, including Google My Business and Yelp
- Ensure consistency and conformity with all instances of company name, address, and phone number (NAP)
- Develop a custom web design that reinforces your company’s brand
- Insert metadata like page titles and meta-descriptions
- Write brand-focused, keyword-oriented content marketing copy
- Deploy email marketing and social media marketing strategies
- Generate authority-building backlinks to your company website
- Encourage and monitor reviews for reputation management
As the most dominant of the search icons, Google pays close attention to everything – from consistent NAP to engaging content to how active you are on the social media services. TESSA handles all of that for you.
Content May Be King, But Web Development Matters
Some Notes on the Role of the Website in Organic Search
When Google spiders out in search of new websites or webpages to index and rank, it’s looking at more than the words on the page.
(Don’t get us wrong – Google is definitely reading the text of your website, which is why it has to be fresh and original and keyworded up. But there’s more to a business website than text, and Google is looking at everything else, too.)
It’s a strong ranking factor to have a modern, accessible website with as few limitations and barriers to visitors as possible. Unless you have web content accessible for all users, Google will down-rank your site.
For example, ensure blind users visiting your site can access its content. Code the site so that the blind users’ profile prompts automatically to invite the user to use the website’s form screen-reader mode. This makes the pages’ text, alt-text, and radio and checkbox elements usable for screen reader users – and can win you more customers.
Additionally, follow the rules of accessible rich internet applications to ensure your web content can be viewed by the broadest possible audience. Virginia is a highly populated and diverse state; you want to give everyone a chance to learn about your company, right?
TESSA’s web design team works shoulder-to-shoulder with our SEO experts to provide the absolute utmost in digital marketing, resulting in more web traffic and more online sales.
The Verdict Is In: We Know SEO, Virginia!
TESSA Is an Award-Winning Virginia-Based Digital Marketing Agency
Seems like every year we’re winning an award for our custom digital marketing strategies and SEO services – often more than one. Not many Virginia SEO companies can say that.
Hermes Creative is one of the award-givers who’ve bestowed meritorious recognition upon TESSA Marketing + Technology. Horizon Interactive is another – we’ve won several of those, in categories like e-commerce and web development.
But wait, there’s more: TESSA has received the “#1 in SEO” designation from Rising Star Reviews, and we’ve been selected as the “Best SEO Experts in Washington DC” by Expertise.com.
We’re proud to be an award-winning full-service SEO agency and digital marketing firm serving the great state of Virginia. Our company is staffed by Virginians, so it makes sense to craft customized SEO strategies for Virginia companies by people who live and work here, too.
From NoVA to VB to the NRV, We Know VA
TESSA’s Your Digital Marketing Partner in the Commonwealth of Virginia
Like the famous aphorism goes, “All politics is local.” Same can be said about Search Engine Optimization in Virginia. If you want to capture customers from your particular market in Virginia – or you’re trying to reach folks all over the Old Dominion – then you gotta go local.
Local SEO is a particular variety of SEO in which we target a specific geographic market. The market could be a city (for example, Richmond, Roanoke, Winchester, Norfolk, or Virginia Beach VA), a county (like Fairfax, Loudoun, Albemarle, Chesterfield, Henrico, or Hanover VA), a region (Hampton Roads, Northern Virginia, the New River Valley, or Southside VA), or just the entire state of Virginia itself. We modify the techniques of Search Engine Optimization to optimize your digital marketing campaign, ranking your web pages more highly for Virginia-based keyword searches.
The result of well-executed, diligently implemented local SEO services in Virginia? Your company website ranks higher when people in Virginia search using the most relevant keywords – and you win more customers online. We deliver the SEO Virginia businesses need.
Be Seen Online in Virginia. Contact TESSA for a Custom SEO Strategy
Call or Click To Get Your Complimentary SEO Audit Today
Digital marketing is work. Hard work. If you want your company to earn a spot on the all-important first page of Google, it takes a lot of effort put into things like keyword research, website development, content marketing, even social media management. These components have to be coordinated, measured, tweaked, and fully implemented in order to get the best results.
SEO can be an extraordinarily time-consuming process – but an unquestionably necessary one.
The first step is easy, for you as the Virginia business owner: Contact TESSA. Call us at 1-800-586-1553, or submit the online form at https://tessa.tech/about/contact-us.
One of our highly qualified Search Engine Optimization experts will contact you back to arrange for your free SEO audit. In the audit, we’ll analyze your website’s search engine rankings for its performance with the most relevant keywords, and provide a detailed accounting of where your company stands now.
Let us show you how much farther your company can go with its online presence. Work with one of the Commonwealth’s top SEO companies.
The best digital marketing strategy for your Virginia business – and the key to making more money online – begins with a simple conversation with TESSA Marketing + Technology.