Multi-Surface Marketing + Technology.
Multi-Surface Marketing + Technology.
TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.
Contact Tessa 800.586.1553
Be seen online. Reach more potential customers and win more business with custom-tailored Digital Marketing services from TESSA Marketing + Technology, an award-winning Washington DC Digital Marketing firm.
Really, it’s no secret. Digital Marketing is a comprehensive suite of techniques which work in a coordinated fashion to raise the online visibility of a company’s brand, thereby ranking higher on search engine results pages (SERPs). Improved rankings mean more clicks through to your website or social media presence, allowing you to boost engagement, share your unique sales proposition, and increase sales online.
Digital Marketing is an inexorable, utterly necessary, inescapable investment if you want to meet your business goals in Washington DC.
Let TESSA Marketing + Technology act as your full-service Digital Marketing director and devise a customized digital strategy that will 1) put your business in a position of thought leadership, 2) be cost-effective, and 3) produce measurable results and make a positive impact on your bottom line.
We do something many other Digital Marketing agencies don’t do: We show our work. When TESSA takes on a Digital Marketing client, we dig into the analytics of Google and Bing and other major search engines to obtain baseline readings of the current performance of your website (a marker of overall visibility) – then we take those same measurements after our Digital Marketing strategy has had a chance to take effect. The improvement is measurable … and often remarkable.
TESSA clients often experience significant boosts in their Internet presence as a result of our specifically devised Digital Marketing campaigns – and we make sure they know about it. We’ll show you the numbers to prove the efficacy of your campaign, including metrics such as visitors attracted, engagement time, and (the pièce de résistance) that all-important conversion rate, turning a website or social-media visitor into an actual customer.
Digital Marketing is the type of industry that needs no subjective guesswork to determine whether or not it’s working. Using analytical figures provided by the most popular search engines among other sources, TESSA gives clients an objective analysis proving that our Digital Marketing strategies work. That’s something many other Washington DC Digital Marketing companies are somewhat more reticent to do.
We do it all when it comes to Digital Marketing – from web development to search engine optimization, from social media marketing to pay-per-click advertising. Our comprehensiveness makes us one of the top Digital Marketing agencies in the Washington DC area – a claim we’ve been able to make for a long time.
Over that time we’ve learned more than a few tricks and techniques to augment a truly thorough Digital Marketing strategy. Continually checked up on, these Digital Marketing activities include the following services:
TESSA is all about multi-surface Digital Marketing, meaning we design strategies that ensure your message is visible and engaging to the widest possible audience – and that can only be accomplished by reaching your audience wherever they are in the online world. That’s the power Digital Marketing can have.
But it’s not just about the completeness of our suite of Digital Marketing offerings. The success of our DM campaigns comes from our deep research into your brand and your competitors’ messaging, our cohesive and coordinated strategizing that unites your message and presents it to your target market across a wide variety of media (finding them where they are), and our diligence and capacity for pure old-fashioned hard work.
It takes hard work to pay attention to every little detail and implement all that needs to be implemented in order to do Digital Marketing right. TESSA has a demonstrated history of getting that hard work done to get the desired results for our clients, whether they be small businesses, large corporations, or non-profit organizations.
Not many Digital Marketing companies in the Washington DC region can boast about the SEO chops that TESSA can. Our search engine optimization services are simply top-rate, boosting our clients’ webpages up the search rankings … and keeping them there.
Search engine optimization is an ongoing process. It doesn’t work if you just rewrite one page, or add a few keywords, or input some metadata. You have to do all of the above and then some – and then do it some more. The leading Digital Marketing agencies such as TESSA take care of clients’ search engine optimization on a daily basis – because it requires daily upkeep to keep a website ranking high on the search engines people use.
TESSA’s dedicated team of SEO pros works every day to bolster our clients’ online presence using the sound, proven techniques of search engine optimization:
That’s to name just a few methods of smart, legal search engine optimization. There is such a thing as illegal SEO – at least according to the law of Google. Illegitimate techniques such as fake backlinks, keyword stuffing, and copied blogs will be discovered and subsequently penalized by Google.
TESSA doesn’t play that game; we practice legal SEO methods that legitimately push our clients’ pages up the rankings and keep them there.
Your business website plays a vital role in your overall Digital Marketing strategy.
TESSA believes a website is more than a brochure. It’s even more than an online salesperson. Your website should clearly portray your raison d’etre, the purpose for your business’ existence. It should answer your potential customers’ questions and make it easy for them to interact with you further.
To make all that happen, the web design professionals at TESSA take an all-encompassing approach to reflecting your unique brand, messages, and sales propositions in your website’s design. We conduct interviews to gain the necessary understanding of your uniquenesses, then elucidate them through web design and content marketing.
The ultimate goal – and this is measurable – is conversion rate optimization; i.e., we want to turn as many online visitors into interested or actual customers as possible. A strong website is essential to converting customers and giving them a lasting positive impression of your business or organization.
We don’t just do professional Digital Marketing in Washington DC for the success we achieve on behalf of our clients, or the money we earn as a result. We also do it for the hardware.
It’s the sign of a high-quality Digital Marketing company if they win awards from multiple award-granting institutions year after year … and that perfectly describes TESSA Marketing + Technology. We’re fortunate to have received honors and recognitions from a variety of awarders in the industry for our work in web development, search engine optimization, and other Digital Marketing techniques.
To name a few of those awards and honors:
TESSA may have won the awards (and we sure did!), but our clients create the opportunity for our success. We thank our clients as well as these award-granters for making TESSA a perennially award-winning Digital Marketing firm in Washington DC.
Please check out the online reviews of TESSA Marketing + Technology. You’ll see lots of accolades about our Digital Marketing services, including search engine optimization and web development – and you’ll see lots of stars.
As Digital Marketing experts, we know how very important online reviews are to any business … and we appreciate all our clients who take a moment to help us out in that way.
Local is the way to go. Your company or organization would be best served by a local Digital Marketing agency, one that knows the streets and neighborhoods of Washington DC and therefore can provide the insights that produce the messaging that resonates with your target audience.
When figuring out what to say, it helps to know who you’re talking to.
Georgetown and Adams Morgan are completely different neighborhoods than Petworth and NoMa, which are distinct from Brookland and Brentwood, et cetera. Then there’s the Southwest Waterfront, Capitol Hill, Dupont Circle, the U Street corridor, Chevy Chase, and so on … all unique markets unto themselves.
Work closely with the local DC-based Digital Marketing agency that knows how to communicate with your particular market and get the lead generation you need. Hire TESSA to devise your digital strategy in Washington DC.
It’s easy to get the ball rolling toward a much improved online presence and the boost in business that comes with it. Just give TESSA Marketing + Technology a call or a message.
However you get in touch with us, our team will get to work putting together a customized (and complimentary!) audit of your current search engine optimization (SEO) performance as well as a detailed proposal for Digital Marketing services specific to your business needs.
Get real results, get more business online, and get a verifiable return on your Digital Marketing investment. Get TESSA Marketing + Technology working as your digital agency in Washington DC.
We believe in data-driven decision-making to get results. Whether its lead generation or becoming the industry thought leader, we believe that results are all that matter. Tell us what you need from your marketing. We’ll deliver the proof you demand.
We hyper-focus on hyper-surfaced SEO & PPC so you don’t have to. Get the best expertise—and the best results—with TESSA.
