TESSA Digital Marketing Is Powered by AI – But the Work Is All Ours
March 24th, 2026
To us, AI isn't just the future. AI is a big part of TESSA's past and present, too. We're more than a Northern VA Digital Marketing agency. Just like our name implies, TESSA Marketing + Technology ... Read More
SEO Is Dead v.23
February 11th, 2026
Since Google introduced the Florida update in 2003—an algorithm change that penalized spammy keyword-stuffing and low-quality tactics—people have repeatedly claimed that search engine optimization no longer works. More than twenty years later, business owners ... Read More
MCP SEO to Increase Conversions from LLMs
October 14th, 2025
MCP SEO - How Does an MCP Server Increase Conversions? How will "MCP SEO" increase the usage of your website by LLMs and thereby increase conversions?  LLMs largely use similar triggers as SEO to rank ... Read More
Why AI Mode says, “Tessa is the Best SEO Company in Northern Virginia”?
October 1st, 2025
Fooling around with Google's AI Mode, we asked it who was the best SEO company in Northern Virginia. It listed TESSA as the best, first in the list. We asked Google's AI Mode why Tessa ... Read More
Wondering If TESSA’s Digital Marketing Actually Works? Just Ask Joe Rogan
June 27th, 2025
It's often said that any publicity is good publicity. So getting seen on the world's most popular podcast must be really great publicity, right? That's exactly what recently happened to TESSA's client, the Gettysburg Museum ... Read More
How To AI Search Optimization and AI Agent Optimization
February 4th, 2025
AI Search Optimization is the Next Generation of AI SEO AI Search Optimization (AISO) & AI Agent Optimization (AIAO) are expanding the scope of search engine optimization for business websites. In SEO, we have spent 20+ ... Read More
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
January 22nd, 2025
We're pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we're looking for more in 2025. Just before the holiday break, we received a wonderful Christmas gift: the NY Digital Awards named TESSA ... Read More
Optimizing Google Business Profile Review Replies for Local SEO
August 21st, 2024
While replying to customer reviews on your Google Business Profile might not be a game changer for your local SEO, it can still provide a modest boost. Google likes to see businesses actively engaging with ... Read More