Why Tessa?

TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

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    Why Tessa?

    What is On-Site SEO?

    July 27th, 2013

    Enhance Your Website's SEO with these Tips It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. This blog is going ...   Read More

    The Importance of Keywords

    July 19th, 2013

    Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because keywords ...   Read More

    White Hat SEO Used Exclusively by this Virginia SEO Company

    July 12th, 2013

    White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your ...   Read More

    About Google Glass

    June 24th, 2013

    This blog describes Google Glass.  See our other blog about “Google Glass Impact on SEO and Social Media.” For those of you who believe Google is taking over the world, this is one more indication ...   Read More

    SEO for Google Glass – SEO After Google Gets In Your Eye

    May 1st, 2013

    SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and "as spoken" search terms.  Google Glass, a Heads Up Display (HUD) mounted on eyeglass frames, is ...   Read More

    Ten Common Mistakes of SEO for Software Companies

    April 24th, 2013

    In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." SEO for software companies, ...   Read More

    Ethics of Website Designers and Developers

    February 27th, 2013

    Conducting search engine optimization (SEO) or developing a website requires the contractor to have access to or control of the website hosting and domain administration. In my extensive experience with high level software development in ...   Read More

    Why is TESSA Ethical, Professional and Persistent?

    December 20th, 2012

    Through 12 years of conducting SEO for my other business, a vehicle route optimization software company, we realized that the SEO industry and the broader Internet marketing industry is missing key components that business owners require. ...   Read More