The Importance of Keywords
July 19th, 2013
Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because keywords ... Read More
White Hat SEO Used Exclusively by this Virginia SEO Company
July 12th, 2013
White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your ... Read More
About Google Glass
June 24th, 2013
This blog describes Google Glass. See our other blog about “Google Glass Impact on SEO and Social Media.” For those of you who believe Google is taking over the world, this is one more indication ... Read More
SEO for Google Glass – SEO After Google Gets In Your Eye
May 1st, 2013
SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and "as spoken" search terms. Google Glass, a Heads Up Display (HUD) mounted on eyeglass frames, is ... Read More
Ten Common Mistakes of SEO for Software Companies
April 24th, 2013
In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." SEO for software companies, ... Read More
Ethics of Website Designers and Developers
February 27th, 2013
Conducting search engine optimization (SEO) or developing a website requires the contractor to have access to or control of the website hosting and domain administration. In my extensive experience with high level software development in ... Read More
Why is TESSA Ethical, Professional and Persistent?
December 20th, 2012
Through 12 years of conducting SEO for my other business, a vehicle route optimization software company, we realized that the SEO industry and the broader Internet marketing industry is missing key components that business owners require. ... Read More