Be Proactive…Protect Your Brand
In the day and age of social media and Internet anonymity, businesses can be vulnerable to negative and damaging information that can hurt a brand or company. We believe all brands deserve a say in how they are portrayed online. We enable our clients to use all appropriate resources available to promote their expertise and protect themselves online. Simply stated, we help clients control how the world views their brand.
Establishing a stronger online presence allows businesses to protect themselves against negative publicity that may surface in the future or may exist already. The type of strategy necessary to protect a brand or combat negative publicity depends entirely on the unique situation that the business is facing. Tessa implements well thought out campaigns to help businesses protect their brand and portray a positive image across the web.
Frequently Asked Questions About Online Brand Protection
What is online brand protection?
It is the ongoing work of monitoring what is published about your brand, responding to damaging or misleading content, and building enough legitimate presence that your own properties define what people find when they search for you.
Can you remove negative content from the internet?
Sometimes, and only where a legitimate route exists: a platform policy violation, defamation, impersonation, or a copyright or trademark claim. Where removal is not available, the work becomes suppression, which means outranking the content with material you control.
How quickly can you respond to a reputation problem?
We start with an assessment of what is ranking, where it sits and how far it has spread. Monitoring and the first response go in immediately, but moving results in search takes weeks to months depending on how established the content already is.
What do you monitor on our behalf?
Search results for your brand and executive names, review platforms, social channels and forums, plus impersonation attempts such as fake profiles and lookalike domains. You receive alerts instead of having to check for yourself.
Is brand protection the same as review management?
No, although they overlap. Review management builds and maintains your rating across review platforms. Brand protection covers the wider picture, including news, forums, social posts and impersonation, and it is usually the right service when something has already gone wrong.
Online brand protection and countermeasures starts at $2,500 a month. Every engagement is scoped to your goals, so that is a starting point rather than a quote. See all TESSA prices or book a call for a figure for your own business.
