Social Media Ads
Effectively Target a Specific Audience with Social Media Ads
TESSA’s experienced online advertising team offers creative solutions for social media ads. One of the biggest benefits to utilizing social media ads is that you can target a very specific audience, based on a number of factors such as demographics, location, income, affinity towards certain topics, etc.
We have the ability to setup social media ad campaigns across all of the major social media sites. The sites chosen will largely depend on who your target audience is and what you want to achieve.
Facebook Ads
Facebook is quickly becoming one of the most powerful marketing tools ever to been created. That is why there are currently over 2 million active advertisers on Facebook. People, especially millennials, tend to spend a lot of time on Facebook. In fact, over 700 million users visit Facebook on mobile each day.
With Facebook, the audience is huge and you can carve out a specific segment of people to display your ads to. Now, these people may not necessarily have an intent of buying your products or services (like they would with a Google search), but you have the ability to put out a message to an audience of people that are “likely” to need or want what it is that you are advertising.
LinkedIn Ads
LinkedIn is a very interesting platform to consider for Social Media ads, especially for B2B, as it allows you to target your ads to individuals based on job title, industry, location, etc. So, this means that you can serve ads directly to potential decision makers, whom you have identified as your targets. LinkedIn ads can be extremely effective. However, one caveat to note with regards to LinkedIn ads is that people tend to spend much less time on LinkedIn as opposed to other social media platforms such as Facebook.
