Online Advertising Optimization and Management

PPC Introduction, Analysis and Setup

The advertising platforms need a customized setup specific to your needs commencing on the online advertising campaign. This service covers most platforms (Google, Facebook, Yahoo-Bing, etc.), including Pay Per Click, display ads and retargeting. Below lists some of our best practices utilized during the analysis and setup phase.

We Gain a Complete Understanding of Your Business with Regards to PPC
A Website Review & Consulting for PPC Success
A Complete Analysis of Your PPC Advertising History
Set Initial Expectations and Specific Campaign Goals
Develop the Initial PPC Strategy
Design and Build Proper Campaigns Using Our PPC Best Practices
Perform a Comprehensive Selection Process for PPC Keywords
Build and Implement a Comprehensive Negative Keyword List
Use of Proper Keyword Categorization, Matching Options and AdGroup
Development
Write Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Use of Budgeting Tools Accordingly
Set Proper Ad Timing and Geographical Targeting
Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking

Once the setup and analysis phase is completed, we will be in position to launch your campaigns and bring in new traffic. Our best practices for a clean setup will attain great vision on the data, traffic and results of your PPC advertising investment once we begin advertising. A great setup is the foundation to PPC success.

Trusted Since 2012

Rated 5 out of 5 stars from 70+ business owners and marketing teams.

Tessa Marketing & Technology is rated 5.0 out of 5 based on approximately 71 reviews from around the Web.

2025-09-25

Fantastic group to work with.

Jon P.
2025-03-17

Great team!

Jakub M.
2025-03-15

It’s a pleasure to work with Matt and Kevin. Their SEO strategies are thorough and highly customized to help each client’s particular needs. I highly...

Lilian C.
2025-03-14

Tessa is an amazing company they have done an amazing job with SEO and managing Google Ads. Matt and his team are wonderful at what they do, and you can...

Mario D.
2024-04-19

Since I've partnered with them on my SEO and PPC campaigns, my rankings have soared! I could not be happier.

Mark H.
2024-04-16

Great company that achieves results and is very easy to work with.

Carrie W.
2023-08-08

We had a great experience. They assisted us with our new website. It looks great and is easy to use. Kevin was helpful and patient. We get lots of...

Helen K.
2023-05-18

Tessa has handled our digital marketing for years and helped us establish ourselves in a competitive market. I recommend them to many friends who also own...

Michael B.
2023-01-04

Tessa is excellent to work with. They are knowledgeable, organized, and communicative. I cannot recommend their services enough!

Raymond R.
2022-10-14

Kevin and Matt at Tessa do a great job with online marketing and SEO. They have a wealth of experience and superior technical knowledge, but they can also...

David K.
2022-10-13

Amazing service. They know what they can do. It helps your company to rank higher.

Michael
2022-10-10

Highly recommend it as the best digital marketing agency in Virginia.

MURAT Y.
2022-10-09

They know what they are talking about. Which is good, because I don't. You are in great hands if you work with TESSA!!!!

Astri W.
2022-10-07

His insight and knowledge give him much credibility!

Michael H.
2022-06-03

I have been working with Tessa for the past 5 years+They helped grow my business and cater to my business changing needs.Very professional, I am extremely happy with their service.

sameh k.
2022-05-01

Professional and Performance driven. Our web site has continually improved its ranking in all categories every month.

Danny P.
2022-01-18

Very Good Service.

Hossein A.
2022-01-14

TESSA designed a our new website and we are very happy with the results. Everyone we worked with was highly professional and responsive.

Sundance P.
2021-07-19

TESSA has been working with us for over half a year now and they've been phenomenal every step of the way.

Marissa Van C.
2021-07-16

By far the most trusted SEO, marketing, and no BS group I’ve dealt with. I went through 3 or 4 SEO companies before I found them.

Jason D.
2019-03-23

Love these guys!

Paul D.
2019-02-27

Kevin and the whole staff at Tessa were very helpful in working with me to develop our new website. Price was reasonable as well.

Darren G.
2018-12-11

Great team to have on your side when competing for business.

Richard B.
2018-12-11

They were very good with working on us with what we were looking for in our website.

Becky P.
2018-11-16

Tessa Marketing & Technology are full of amazing insight.

Richard S.
2018-09-28

A pleasure to do business with.

Curtis G.
2018-07-27

I know the owners of a number of the companies Tessa has done work for, and every one of them has been thrilled with the difference Tessa has made in their business.

Kevin C.
2018-07-23

I have a steady flow of clientele due to their SEO services.

Heather S.
2018-07-20

The crew at Tessa is one-of-a-kind. I trust them completely and so should you.

Joshua B.
2018-07-11

Great group of people! The rates are fair and they offer a great service base. I recommend them to lots of people who also uses them.

Jason S.
2018-07-11

Thank so much TESSA, you made me look good and made the launch of my client's website an awesome experience for everybody involved.

Paul G.
2018-06-27

Their team has been absolutely amazing!!! They have been very accommodating with all of my special requests.

Farida F.
2018-05-25

Kevin and Matt always go above and beyond and I highly recommend their services.

Michelle W.
2018-05-24

This company is great to work with. They have provided SEO services and website services for us.

Michael R.
2018-05-22

Talented and exceptional customer service.

Diane S.
2018-05-22

Tessa provides a good variety of services to enhance your web presence depending on your needs.

Jordan K.
2018-05-22

We are also getting unsolicited positive comments on our website as well for being easy to navigate and very professional.

Jerry H.
2018-05-21

I highly recommend them to anyone looking for reliable, dedicated, professional and friendly business partners.

GeneralRecreationInc
2018-05-18

Resourceful, good customer service.

Christine W.
2018-05-18

Our "go to" company to send potential SEO clients to.

Steve I.
2018-05-18

Tessa is very easy to work with; are dependable, and knowledgeable. We don't use any other company now.

Diane L S.
2018-05-10

Tessa has done an outstanding job for us. Great SEO work and new website design and development. We are getting thousands more website visits per month since we started working with them. They do a great job!

Andy C.
2018-05-10

A great routing company with a lot of experience.

Kevin B.
2018-05-10

Expert knowledge in a difficult field - Kevin creates real, measurable results.

Ron D.
2018-04-27

Eric is an amazing internet marketer. They know their stuff and got our website on the 1st page of Google much quicker than expected.

Jackie R.
2018-03-20

Kevin Callen and his team are highly experienced and professional. I am confident you will be pleased when you choose to work them.

Jessica K.
2018-02-08

Kevin provided excellent outsourced SEO services for NFG, and I worked with him at least twice a week during our partnership.

Gordon M.
2018-01-18

I have had the pleasure of working with Kevin in a business relationship for the past several years and have found him to be a man of high integrity, someone I know I can trust!

Marilyn B.
2018-01-04

They have an amazing depth of knowledge about online marketing and SEO and the diligence and conscientiousness to follow through on execution.

David K.
2017-12-13

TESSA's ability to solve complex web development problems is unsurpassed. SEO and security are also areas where TESSA excels in.

Paul G.

PPC

Online Advertising Optimization and Management

PPC Introduction, Analysis and Setup

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Trusted Since 2012

Rated 5 out of 5 stars from 70+ business owners and marketing teams.

TESSA Marketing & Technology

Effective Digital Marketing Has Its Rewards (and Awards)!

TESSA Digital Marketing Is Powered by AI – But the Work Is All Ours