Online Advertising Optimization and Management
PPC Introduction, Analysis and Setup
The advertising platforms need a customized setup specific to your needs commencing on the online advertising campaign. This service covers most platforms (Google, Facebook, Yahoo-Bing, etc.), including Pay Per Click, display ads and retargeting. Below lists some of our best practices utilized during the analysis and setup phase.
- We Gain a Complete Understanding of Your Business with Regards to PPC
- A Website Review & Consulting for PPC Success
- A Complete Analysis of Your PPC Advertising History
- Set Initial Expectations and Specific Campaign Goals
- Develop the Initial PPC Strategy
- Design and Build Proper Campaigns Using Our PPC Best Practices
- Perform a Comprehensive Selection Process for PPC Keywords
- Build and Implement a Comprehensive Negative Keyword List
- Use of Proper Keyword Categorization, Matching Options and AdGroup
Development - Write Effective Ad Copy – Multiple Ads Per AdGroup for Testing
- Use of Budgeting Tools Accordingly
- Set Proper Ad Timing and Geographical Targeting
- Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking
Once the setup and analysis phase is completed, we will be in position to launch your campaigns and bring in new traffic. Our best practices for a clean setup will attain great vision on the data, traffic and results of your PPC advertising investment once we begin advertising. A great setup is the foundation to PPC success.
Frequently Asked Questions About PPC
Which advertising platforms do you manage?
Google Ads, Microsoft Advertising covering Bing and Yahoo, and the major social platforms including Facebook, Instagram and LinkedIn. The mix follows where your buyers actually search and browse, not which platform is easiest to run.
How is a pay per click campaign priced?
As two separate numbers. Your ad spend goes to the advertising platform, and TESSA charges a monthly management fee for the strategy, build, optimization and reporting. Keeping the two apart means you always know what reached the auction and what paid for the work.
How quickly do PPC campaigns start producing leads?
Traffic starts the day campaigns go live, but reliable lead data usually takes the first 30 to 60 days. The account needs enough conversion history before bidding, keywords and ad copy can be optimized on evidence instead of guesswork.
Do we own our Google Ads account?
Yes. Campaigns are built in an account you own, so the spend history, the conversion data and the audiences stay with you if the engagement ends. We ask for access, not ownership.
What is the difference between PPC and SEO?
PPC buys placement immediately and stops the moment the budget stops. SEO earns placement over months and keeps working after the work is done. Most clients run both, using paid search to cover the terms their organic rankings have not reached yet.
How do you measure whether the campaign is working?
Conversion tracking is installed before launch, so reporting shows cost per lead and cost per sale rather than clicks and impressions on their own. If tracking cannot be installed properly on your site, we tell you before the campaign starts rather than reporting on vanity numbers.
