Search Engine Optimization Blog
SEO Is Dead v.23
February 11th, 2026 by Kevin Callen
Since Google introduced the Florida update in 2003—an algorithm change that penalized spammy keyword-stuffing and low-quality tactics—people have repeatedly claimed that search engine optimization... Read More
MCP SEO to Increase Conversions from LLMs
October 14th, 2025 by Kevin Callen
MCP SEO - How Does an MCP Server Increase Conversions? How will "MCP SEO" increase the usage of your website by LLMs and thereby increase conversions? LLMs largely use similar triggers as SEO to ... Read More
Another New Year, Another New Award for TESSA’s Search Engine Optimization Team
January 22nd, 2025 by Matt Callen
We're pleased to announce TESSA Marketing + Technology ended 2024 on a high note – and we're looking for more in 2025. Just before the holiday break, we received a wonderful Christmas gift: the N... Read More
Beware of Big Promises from Other SEO Agencies
September 27th, 2022 by Jason Rufner
Anyone can be a critic. But not just anyone can actually do the work that gets real results. Search Engine Optimization is a highly competitive business. If you're a business owner or a marketing man... Read More
So What Is Search Engine Optimization, Anyway?
April 28th, 2022 by Kevin Callen
TESSA Explains the Essentials of SEO Today's businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is. SEO stands for Search Engine Optimization, ... Read More
TESSA Makes Grade As Washington DC’s Top SEO Firm
October 3rd, 2019 by Jason Rufner
We have a winner! About a month ago, the review aggregator website Rising Star Reviews conducted a survey of the Best Search Engine Optimization (SEO) Experts in the Washington, DC region. The site t... Read More
How To Succeed In Online Business By Really Trying
July 12th, 2018 by Jason Rufner
Pieces of the Puzzle to Winning with Website Marketing To a business owner, chief executive officer or entrepreneur, your company is like your child: Your greatest desire is to see it grow up str... Read More
Update Your Google Ad Grants Account Now or Lose Free Money
February 12th, 2018 by Jason Rufner
Nonprofits Take Action: New Rules For Google Ad Grants This is an immediate call-to-action for our not-for-profit clients and all nonprofits who've been relying on those generous $10,000/month Google... Read More
Reach the Top of Google By Answering Customers’ Questions
February 7th, 2018 by Jason Rufner
The Google Answer Box: What It Is and Why You Should Know When you really think about it, every time we do a Google search, essentially we’re asking a question - and the best answer to that questio... Read More
Start the New Year With the Latest SEO Strategies
December 8th, 2017 by Jason Rufner
Now is the perfect time for your SEO checkup. Search Engine Optimization, or SEO, is the secret to successful digital and Internet marketing. A customized, smart, frequently-updated SEO strategy hel... Read More
The Key To Being Seen
September 4th, 2015 by SeeYouSEO
There's a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that's not true: There are lots... Read More
Keep Your Website Search Engine Ranking
August 28th, 2013 by Matt Callen
How to Keep Your Website Up in the Search Engine Ranking What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip fro... Read More
The Importance of Keywords
July 19th, 2013 by Matt Callen
Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because key... Read More
White Hat SEO Used Exclusively by this Virginia SEO Company
July 12th, 2013 by Matt Callen
White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company ... Read More
About Google Glass
June 24th, 2013 by Matt Callen
This blog describes Google Glass. See our other blog about “Google Glass Impact on SEO and Social Media.” For those of you who believe Google is taking over the world, this is one mor... Read More
Ten Common Mistakes of SEO for Software Companies
April 24th, 2013 by Kevin Callen
In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." SE... Read More
Why is TESSA Ethical, Professional and Persistent?
December 20th, 2012 by Kevin Callen
Through 12 years of conducting SEO for my other business, a vehicle route optimization software company, we realized that the SEO industry and the broader Internet marketing industry is missing key co... Read More
Why Your Business Needs An Effective SEO Strategy
November 20th, 2012 by SeeYouSEO
If you have a business, then you have probably heard the phrase "Search Engine Optimization" or SEO mentioned as a way to promote yourself. But perhaps nobody has clearly explained to you what SEO... Read More