Tag: SEO
SEO (search engine optimization) is the process of improving website visibility in organic search results. It combines technical best practices, high-quality content, and authority-building strategies to help businesses attract qualified traffic. This tag covers the fundamentals of SEO as well as advanced approaches for improving rankings and driving long-term growth.
TESSA Digital Marketing Is Powered by AI – But the Work Is All Ours
March 24th, 2026
To us, AI isn't just the future. AI is a big part of TESSA's past and present, too. We're more than a Northern VA Digital Marketing agency. Just like our name implies, TESSA Marketing + Technology ... Read More
SEO Is Dead v.23
February 11th, 2026
Since Google introduced the Florida update in 2003—an algorithm change that penalized spammy keyword-stuffing and low-quality tactics—people have repeatedly claimed that search engine optimization... Read More
Beware of Big Promises from Other SEO Agencies
September 27th, 2022
Anyone can be a critic. But not just anyone can actually do the work that gets real results. Search Engine Optimization is a highly competitive business. If you're a business owner or a marketing man... Read More
So What Is Search Engine Optimization, Anyway?
April 28th, 2022
TESSA Explains the Essentials of SEO Today's businesses need SEO. That means entrepreneurs, executives, and marketing managers need to know what SEO is. SEO stands for Search Engine Optimization, ... Read More
Move Your Office Without Losing Search Rankings, Leads
January 30th, 2018
Local Businesses Rely on Local SEO to Drive Leads We have an SEO client since 2015 that is a dentist office in Reston, Virginia. They are now moving office locations. They wanted to know what the... Read More
Start the New Year With the Latest SEO Strategies
December 8th, 2017
Now is the perfect time for your SEO checkup. Search Engine Optimization, or SEO, is the secret to successful digital and Internet marketing. A customized, smart, frequently-updated SEO strategy hel... Read More
The Key To Being Seen
September 4th, 2015
There's a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that's not true: There are lots... Read More
Keep Your Website Search Engine Ranking
August 28th, 2013
How to Keep Your Website Up in the Search Engine Ranking What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip fro... Read More
Online Directories and SEO
August 15th, 2013
From Phone Book to Internet You may have heard the term “online directory” in terms of boosting your company’s website SEO, but you may not be clear on what that means and how to work with thes... Read More
What is Off-Site SEO?
August 6th, 2013
Tying it all Together It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. In the last blog we ... Read More
What is On-Site SEO?
July 27th, 2013
Enhance Your Website's SEO with these Tips It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO.... Read More
The Importance of Keywords
July 19th, 2013
Keywords are Critical for SEO You have probably heard the term "keyword" used in reference to websites and blogging but you may not be clear on how or why they are so important. Because key... Read More
White Hat SEO Used Exclusively by this Virginia SEO Company
July 12th, 2013
White Hat vs. Black Hat SEO At TESSA, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company ... Read More
SEO for Google Glass – SEO After Google Gets In Your Eye
May 1st, 2013
SEO for Google Glass will further evolve the need for search engine optimization geared towards social media, geolocation and "as spoken" search terms. Google Glass, a Heads Up Display (HUD) mounted... Read More
Ten Common Mistakes of SEO for Software Companies
April 24th, 2013
In-house SEO for Software Companies Usually Fails! Software Company CTO Says (to his demise), "I will handle the SEO. I built our software. My team will easily handle search engine optimization." SE... Read More
Why Your Business Needs An Effective SEO Strategy
November 20th, 2012
If you have a business, then you have probably heard the phrase "Search Engine Optimization" or SEO mentioned as a way to promote yourself. But perhaps nobody has clearly explained to you what SEO... Read More