Website Development Methodology

Business team discussing website development strategy in a modern office.

Website Development Process

Our process entails an initial discovery stage to understand your brand and audience.  We then assign the most appropriate designer.  After we have assigned a Website Designer, we will have another interview with you to understanding your brand, unique selling proposition, and your audience.  The designer will then draft a home page design.  After your review and comments are integrated, we will develop the inner page design(s), which at a minimum include a sub-page design and a contact page design.

The process is iterative.  We may not get the right design on the first draft.  We will keep refining until we have “nailed” the design that truly conveys your brand and raison d’etre.

Frequently Asked Questions About Our Development Process

What does your website development process look like?

Discovery first, then we assign the designer whose style fits your brand, then a second interview about your brand, your unique selling proposition and your audience. A home page concept follows, then the inner page designs, including at minimum a sub-page and a contact page. Build, testing and launch come after sign-off.

How many rounds of revisions do we get?

The process is iterative by design rather than capped at a fixed number of rounds. We may not get the right design on the first draft, and we keep refining until the design genuinely conveys your brand. That is why the discovery interview matters as much as the drawing.

Who will we be working with during the project?

You work with the designer assigned to your brand rather than through a layer of account managers, and a project lead stays with you from kickoff through to launch.

What do you need from us before development starts?

Your logo and brand assets, access to your current site and hosting, the services and locations you want represented, and one named person who can approve designs. If something is missing we flag it at kickoff, not at launch.

What happens if we need changes after launch?

Changes after launch are normal and expected. Small content edits are usually turned around quickly; anything structural is scoped like a small project so you know the cost before it starts. Ongoing maintenance and support can be arranged as a monthly plan.

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What You’ll Get?

A strategy and actions to increase inbound leads and sales.

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What it Costs?

30 minutes of your time to get a no BS take on what you need to do for AI and digital marketing.

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Who’s It For?

Every executive and business owner that struggles with uncertainty over the future of AI and business development.