Website Development Methodology
Website Development Process
Our process entails an initial discovery stage to understand your brand and audience. We then assign the most appropriate designer. After we have assigned a Website Designer, we will have another interview with you to understanding your brand, unique selling proposition, and your audience. The designer will then draft a home page design. After your review and comments are integrated, we will develop the inner page design(s), which at a minimum include a sub-page design and a contact page design.
The process is iterative. We may not get the right design on the first draft. We will keep refining until we have “nailed” the design that truly conveys your brand and raison d’etre.
Challenge: Create a comprehensive e-commerce website. Conduct SEO after its launch.
Solution: TESSA developed an advanced, interactive e-commerce website addressing Akina Animal Health’s vision and needs.
Results: TESSA’s completed e-commerce website for Akina Animal Health features interactive sections and links for veterinarians, pet parents, and others. Highlights include: A prescription referral form, a prescribe now section for fast online ordering, ability to search medications by name, a shopping cart, coupon code, integration with payment options like PayPal, a vet portal, a learning center, and shipping/delivery functionality. An aggressive content strategy and SEO campaign were implemented after launch.
Designs That Convert
Challenge: Create a new website, improve website traffic and search engine rankings, and train client staff on how to modify their website moving forward.
Solution: TESSA designed and developed a custom website for SCS Engineers, conducted advanced SEO keyword research, social media site set-up, monitored search engine ranking results and website traffic. TESSA also conducted a webinar series educating client staff on how to blog, add new content to the website, and related topics.
COMPLETELY CUSTOM WORDPRESS THEME
CONTENT MGMT. POLICY & USER TRAINING
CONTENT STRATEGY & ONSITE SEO
Make an Impression
Challenge: Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution: TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results: The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten as of June 2017. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
Air Tech System
Nice and Clean
Challenge:Establish a stronger online presence through the development of a new website that will allow for engagement with customers and prospects in a larger geographic area.
Solution:TESSA created a custom website on the WordPress platform to showcase all of General Recreation’s products and services. TESSA has also implemented an advanced SEO campaign.
Results:The advanced SEO techniques TESSA incorporated at the website design stage led to a steady increase in client keywords being ranked #1 on Google searches. Starting at only a few keywords, within a year there were 41 #1 keyword rankings, and 74 by month 17. During the same initial period, traffic to the site more than doubled from 750 monthly visitors to nearly 1,800. Traffic peaked at nearly 4,100 visitors in May 2017. “After a disappointing experience with another company, we were extremely lucky to have Tessa as our backup plan. They were very supportive and helpful in getting us on the right track! We are very impressed with the level of transparency and professionalism that they provided us. Tessa transformed our online presence faster than expected and at a very reasonable cost!” –Andy Cush, July 2015.