Reston Dental Care Case Study
Website, Logo and SEO for Dental Practice in Reston, VA
Challenge:
Replace existing, non-mobile friendly website with a modern site, optimize search engine results, and address online reviews.
Solution:
TESSA successfully transformed Reston Dental Care’s old website, which did not effectively portray their services, into a new accessible site with updated messaging and branding. TESSA also launched an SEO campaign focusing on listing the practice in the important local business directories, optimizing website code, and building strategic website links. TESSA also incorporated an Online Review Management Platform to address the client’s interest in positive customer feedback.
Results:
The new website incorporated a layout that made creative and effective use of call to action requests, sliders, client services, and more. The Online Review Management Platform allowed Reston Dental Care to proactively manage their online reviews through drip emails to clients and monthly progress reports. The SEO campaign resulted in Reston Dental Care being ranked in the top three for 83 keywords from the Google search engine results, and 231 keywords in the top ten. Overall, TESSA’s combined efforts directly helped to increase their business leads by 40 percent!
Project Title:
Reston Dental Care – Brochure Website Design, Development & Implementation
Client Name:
Reston Dental
Description:
Not many people really want to go to the dentist. So, to sell something nobody wants, you have to make them want it.
When we tackled Reston Dental Care’s website project, we set out to make a site that shows how a dentist office can be bright and cheery – someplace you want to visit. We did that with a dazzling array of main-rotator images, positioned right at the top, displaying smile after happy smile. To put prospective patients even more at ease, we placed large, friendly photographs of Dr. Jenny Cheung and her entire staff in the middle of the main page.
The site was designed for the modern end-user, and is easily viewable and usable on tablets or smartphones as well as desktops and laptops, with a consistent look-and-feel across platforms. Moreover, for Internet marketing purposes, the site is regularly brought up-to-date with continually refreshed content and search-engine optimization (SEO) techniques.
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