Adsit Company Case Study
SEO and PPC Management for Automotive Ecommerce
Website Design: Public Relations/Communications | Strategic Programs | 82c. Other -- Search Engine Optimization (SEO) campaign
Client: Adsit Company [AdsitCo.com]
Service/Product: Online digital-catalog retailer of new, used & rebuilt Mercedes-Benz automobile parts, tire rims & accessories; established 1979
Base: Muncie, Indiana, USA
Geographic Market Reach: National / International
The Challenges: Adsit Company met with TESSA having gone through relationships with several search-engine optimization (SEO) and search-engine marketing (SEM) firms already. A lack of coherent strategy and consistent failure to execute timely meant Adsit wasn’t getting the digital-marketing results it relies on.
The need to improve Adsit Company’s rankings on Google and Bing remained, so luckily TESSA was referred to Adsit in July of 2017. Through interviews and research, we learned what generates their greatest profits and studied what makes Adsit Company unique and valuable: Their laser-focus on quality original Mercedes-Benz auto parts going back to 1960; their rapid nationwide delivery fulfillment; their human-touch customer service.
The Solutions: From our research on Adsit Company’s goals, market, industry and competitors, TESSA performed the following:
• Implemented aggressive nationwide/global Monthly SEO Campaign
◦ Devised and continually tracking more than 4,000 relevant target keywords & keyphrases
◦ Technical SEO implementation of website images, page titles & header tags, meta descriptions, internal links, url structure, etc
◦ Implemented link-building campaign
◦ Removed duplicate content & redirected broken links
◦ Implemented review/reputation management platform
◦ Accelerated website speed
◦ Abandoned link reclamation
• Implemented PPC Management Campaign
◦ Improved upon and customized existing nationwide Pay-Per-Click advertising campaign
◦ Google Adwords Management
◦ Retargetting / Google Display ads
◦ Facebook Ad Campaign
The Results: Within six months after TESSA got to work for Adsit Company:
• Keywords putting Adsit Company on Page 1 of Google nearly doubled to almost 600
• Target keywords elevated more than 50,000 ranking spots in Google’s organic search results
• Organic search traffic in December 2017 increased nearly four-fold year-on-year to 7,395 unique monthly visitors
• Call-only ads have produced nearly 13,000 phone calls, more than three times the previous six-month period
• Increased conversion rate optimization (greater percentage of website visitors converting to Adsit Company customers)
• Dramatically reduced waste on pay-per-click advertisement spending
• Significantly increased number of positive reviews for Adsit Company on Google+
By the numbers, Adsit Company’s overall digital marketing campaign became one of TESSA’s most successful of 2017.
In December 2017, Adsit Company expressed satisfaction with their digital marketing results from TESSA, comparing us favorably with previous SEO/SEM firms. Adsit Company does one thing – deal quality Mercedes-Benz parts – and they do it very well, so we appreciate when they recognize TESSA for doing our job well too.
About TESSA Multi-Surface Marketing + Technology: The uniqueness of TESSA is our expertise in both cutting-edge digital technology and time-tested marketing strategies, including website design/buildout/content, social media, SEO, SEM and branding/messaging.
We customize campaigns and analyze results, so our clients increase their profitability online. Call TESSA at 1-800-586-1553 and visit www.TESSA.tech.