Republic of Kazakhstan Case Study
SEO and Content Marketing for the Republic of Kazakhstan
Challenge:
Improve online circulation for Astana Times, a government-run newspaper, increase visitors to EdgeKZ, and online tourism, fashion, and trends magazine, and optimize the search engine results for the Atom Project, a United Nations petition to stop nuclear testing and weapons proliferation.
Solution:
TESSA launched online Pay Per Click advertising, SEO, and press release campaigns to address the needs of the Astana Times and EdgeKZ and the Atom Project.
Results:
Tessa’s online strategies and campaigns led to an increase in monthly visitors to the Astana Times site from 46,000 to 56,000 and an increase to the EdgeKZ site from 4,000 to 16,000 visitors. EdgeKZ SEO results steadily increased from 110 keywords being ranked in the top ten of Google search results in June 2014, to 172 keywords in the top ten as of December 2014, to 228 keywords (including 53 in the #1 position) in April 2015. The SEO campaign for the Atom Project generated 111 keywords being ranked in the top 10 as of April 2015, up from 52 words in November 2014.
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