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Why Tessa?

TESSA’s formula for your success involves adding deep experience with complex challenges to unparalleled persistence. It’s the intersection of smart marketing + high technology. The result? You meet or exceed your goals, and have the numbers to prove it.

Contact Tessa 800.586.1553

Contact Tessa

Case Studies

Why Tessa?
Brand Development & Protection

Private Equity Firm Case Study

Online Brand Development and Protection for an Internationally Renowned Private Equity Firm with Offices Worldwide

Challenge:

Increase the visibility of positive international news stories referencing the client and  reduce the visibility of negative news stories.

Solution:

TESSA developed with the client a multi-pronged international reputation management campaign that included developing hundreds of pieces of online content, conducting worldwide press releases syndicated to news agencies globally, promoted positive news articles to increase and maintain their high rankings on search engines, monitored their reputation online, and provided a quick reaction response to promoting/demoting newly released information.

Results:

Tessa solved their negative news issues and provided a safety net of high ranking positive content to limit the impact of any new information that is released.