Private Equity Firm Case Study
Brand Protection for World Renowned Private Equity Firm
Challenge:
Increase the visibility of positive international news stories referencing the client and reduce the visibility of negative news stories.
Solution:
TESSA developed with the client a multi-pronged international reputation management campaign that included developing hundreds of pieces of online content, conducting worldwide press releases syndicated to news agencies globally, promoted positive news articles to increase and maintain their high rankings on search engines, monitored their reputation online, and provided a quick reaction response to promoting/demoting newly released information.
Results:
Tessa solved their negative news issues and provided a safety net of high ranking positive content to limit the impact of any new information that is released.
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