Hockley & O’Donnell Insurance Case Study
Websites and SEO for Insurance Broker 5 Offices in PA and MD
Challenge:
Create four independent websites and undertake SEO campaigns for company office locations in Pennsylvania and Maryland (e.g., Hockley & O’Donnell, Carlisle Insurance, and Insurance Brokers of MD in Hagerstown and Frederick).
Solution:
TESSA developed custom websites for each business location plus executed the recommended SEO strategy targeting three of the locations.
Results:
The custom websites developed by TESSA are eye catching, reflect the client’s vision, integrate a blog, present “call to action” that yield more prospects, include social media integration, incorporate a clean, modern design, and more. The SEO campaigns caused search engine rankings to move up in all three locations, with the Insurance Brokers of MD location in Frederick alone having, as of June 2017, 420 keywords on the first page of the Google search engine results!
“When considering different advertising options, we looked at radio, cable, print media and internet advertising. In the end, we went with a proposal from TESSA. From the initial interview process to the monthly reports they continue to be helpful and professional. We have seen a significant increase in lead generation from our website. Our only change was using TESSA. Thank you for making our investment pay off.” –Justin Hockley, July 2015
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