Challenge:
Improve online advertising effectiveness and keyword search engine results.
Solution:
TESSA provided a Google AdWords audit examining the client’s existing program and recommended strategic changes. TESSA also provided Ongoing SEO services.
Results:
Due to TESSA’s involvement, the client’s Pay Per Click (PPC) advertising program was improved, through, as one example, the introduction of remarketing ads which “follow” site visitors as they navigate to various websites. TESSA’s Onsite SEO activities resulted in the client’s website be more visible to search engines. This was accomplished by adding keywords and code to the website, along with compelling content, videos, and pictures. Google search results for Williamsville Wellness increased from 85 keywords being in the top three (25 of which were number one listed) to 189 keywords being in the top three (117 ranked number one) in a 2 month period!
